Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Statistics in any aspect of life

3 pages (750 words) , Download 4 , Term Paper

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Statistics in Marketing Statistics is the science that deals with collecting, analyzing and interpreting information.... The results of these processes are then presented in some form for further use.... Though statistics is a rather specific subject, its outputs are used in nearly all the areas of life....

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Unit 2 Individual Project

2 pages (500 words) , Download 2 , Coursework

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I intend to sell special occasion gift baskets.... I would like to locate the store in the midst of activity that is where individuals must observe in their trip to the gas station or on their way to the train station.... My major.... ... ... rpose for writing this letter is to entice you to invest in this venture not only because I am your relative but because I have a winning strategy for the success of this venture. ...

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J&S mini supermarket

4 pages (1000 words) , Download 2 , Research Proposal

This London mini supermarket has had an important decrease in sales and customer flow in the past months.... Some of the causes for this problem that were detected are: disorganized layout and products are misplaced; there is not enough personnel to attend the customers' needs, the personnel is not well trained and cannot answer the customer correctly when they ask questions....

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Partnering

4 pages (1000 words) , Download 4 , Research Proposal

The literature review has allowed understanding various aspects of construction industry, factors impacting the operations of the construction industry, partnering in construction industry, factors impacting the partnering relationship, advantages and disadvantages of partnering industry and other important aspects. ...

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Forces in the Context of KFC

3 pages (750 words) , Download 2 , Research Paper

The essay "Forces in the Context of KFC" describes that the competitive forces is intense as there are low storage costs, fast growth rate of industry, large industry size and even the exit barriers are relatively low.... Technological forces can be considered as the major drivers in context of globalization....

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The Role of Internet Advertizing in Shaping Purchasing Behaviors

1 pages (668 words) , Download 3 , Assignment

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The aim of this inquiry 'The Role of Internet Advertising in Shaping Purchasing Behaviors' is to examine the role of internet advertising on the purchasing behavior of consumers in Hong Kong.... The internet has grown into a crucial source of information for the entire population.... ... ... ... The author states that in response to this trend, and the growing influence of the internet, advertisers, and marketers found it a useful tool to reach target consumers....

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The Credible Sources of Information

2 pages (500 words) , Download 2 , Assignment

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This paper focuses on the use of credible sources that is very important for academic and professional research because it determines its likelihood of reliability, validity, reputability, and trustworthiness.... It also indicates 'the extent to which the phenomenon of interest has been adequately described'....

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Consumer Making Decision Process

3 pages (889 words) , Download 2 , Essay

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The paper "Consumer Making Decision Process" discusses that in product development, it is important to understand consumer behavior.... The reason for this is simple - knowing your market is essential in a consumer-centric product that would certainly succeed and be bought.... .... ... ... The competition is cutthroat, to say the least....

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Analysis Janes SkyFrance Business

11 pages (2750 words) , Download 2 , Research Paper

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This paper focuses on the second part of Jane's business SkyFrance.... The paper discusses the most appropriate method for Jane to recruit a marketing manager, the stages of the recruitment process, the recruitment advert and the job description and person specification for the position.... ... ... ...

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Food Fiend Experience

11 pages (2750 words) , Download 2 , Book Report/Review

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This essay discusses that Food Fiend Experience is currently having some difficulty in attracting new customers take part in its cooking activities.... As this company only has one location that is not easily accessible to a great many people, it relies on either word of mouth advertising.... ... ...

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Social Policy Goals of Special Events

15 pages (3750 words) , Download 2 , Research Paper

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The study 'Social Policy Goals of Special Events' analyses social policy objectives reached through local events and explores why local authorities see peculiar activities - flagship and mega-events, calendar and one-off events, thematic and regional events - as integral to social policy.... ... ...

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Word Mouth in Advertising

10 pages (2500 words) , Download 2 , Dissertation

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This essay, Word Mouth in Advertising, presents the use of word of mouth in advertising which is one of the most powerful tools used in marketing.... It is a form of interpersonal communication that takes place among consumers about their personal experiences with a product or a firm.... ... ... ...

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IT & Entrepreneurship

14 pages (3830 words) , Download 2 , Essay

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This essay "IT & Entrepreneurship" is about designing a website that would be offering details regarding dentists based in the United Kingdom.... The information provided through the website will be useful for the people in order to get a transparent idea about the location, price, and features provided by the private and cosmetic dentist....

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Impact of Information Technology on Business

9 pages (2767 words) , Download 0 , Essay

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The paper "Impact of Information Technology on Business" is a perfect example of an information technology essay.... Information Technology (IT) tools have been advancing quickly over the years as the world's population has been increasing rapidly.... The business world currently is progressively becoming competitive and uncertain (Roberts and Sikes....

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Running Oil Based Fragrances Company

14 pages (3692 words) , Download 2 , Research Paper

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This paper ''Running Oil Based Fragrances Company'' tells us that Elegance Fragrances Company seeks to create strong oil-based fragrance brands in the US through its marketing advantage.... It will offer its path a wide variety of oil fragrance selections with a special appeal to the health public outlined the marketing segment....

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Brand Audit of a Big Issue Magazine

4 pages (1192 words) , Download 2 , Essay

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The essay "Brand Audit of a Big Issue Magazine" focuses on the critical analysis of the brand audit that should be performed to improve the image of the magazine and improve sales.... The 'big issue' is a weekly entertainment and news magazine whose styling resembles that of a commercial magazine....

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Profitability of Blackberry Phone Company

4 pages (1093 words) , Download 2 , Essay

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The idea of this paper "Profitability of Blackberry Phone Company" emerged from the author's interest and fascination in what is the perception of the public regarding marketing strategies and their influence on the profitability of the Blackberry phone Company.... ... ... ... Marketing research being a process, which ultimately links the perception of customers and marketers, identifies opportunities and problems....

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The Social Media LinkedIn

3 pages (1005 words) , Download 4 , Essay

This essay "The Social Media LinkedIn" analysis of the social media vehicle LinkedIn which is used as a platform for professional networking.... The risk factors linked with the site are ascertained.... The factors that affected the growth or decline and the future trend of the site are discussed....

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Planning as a Management Function

4 pages (1084 words) , Download 2 , Essay

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The essay "Planning as a Management Function" critically analyzes the major issues of planning as a function of management.... A manager is a person who supervises and harmonizes the activities of his subordinates to ensure the achievement of the organizational objectives efficiently and effectively....

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Volkswagen Strategic Management and Business Strategy

4 pages (1218 words) , Download 3 , Case Study

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The author argues in a well-organized manner that Volkswagen has introduced the concept of 'Ride free' whereby prospective dreamers of the Volkswagen brand are provided free ride which enforces the feeling and desire to own one someday.... ... ... ... The value proposition for the company is to convert dreamers into customers for the company and then holding onto these customers....

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Comments

1 pages (250 words) , Download 2 , Book Report/Review

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Comment to the writer on the following: Here are the 5-steps of buyer decision process I went through when making a decision to opt for UoN as my preferred course provider: Need Recognition: I found I need to achieve a post-graduate degree before I am completely satisfied with my studies.... ... ...

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Starting a Business Online, Part 2

4 pages (1000 words) , Download 2 , Term Paper

To Sell or Not to Sell I will not sell my domain even if I just started my business online.... It is our company or my business' image or face.... Selling my domain is like selling my company to another person.... The dilemma is not about choosing between what is right and what is wrong.... ... ... ...

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Managing Professional Services

3 pages (750 words) , Download 3 , Essay

Managing Professional Services NAME: AFFILIATION: UNIVERSITY: Managing Professional Services Levitt (1976) discusses the need for, and potential benefits of, the industrialization of service.... He describes specialization as essential to achieving meaningful economies of scale and, thus, productivity, and likens the notion of specialization to the concept of division of labor in manufacturing....

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Personal reflection on learning

4 pages (1000 words) , Download 4 , Term Paper

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And like any other courses in specific academic programs, the marketing subject entails learning objectives that students are expected to learn at the end of the term.... I can confidently say that I was able to do this on my end and I was able to be familiar with concepts and themes that are relevant to successfully imbibe the knowledge necessary in order to be a successful marketer in the future....

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Bussiness plan

4 pages (1000 words) , Download 2 , Research Paper

Domestic Compactor Market Analysis There are quite a number of issues which individuals would like to have in their houses and homes.... The one which is in question in this case is the domestic compactor.... This is something which may look rather simple but people are living in an age where such a thing has become more of a necessity for the people in the house....

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Tesco's Recommendations

4 pages (1000 words) , Download 3 , Essay

What began by selling the single product of Tesco Tea has now expanded into a chain of over two thousand four hundred stores around the world with.... ... ... Tesco now sells products and services such as financial services, insurance services for cars and compact disk rentals amongst others.... Tesco has reached its current standing through a sustained and consistent expansion However, it was with the oncoming of the 1990s that Tesco began its international expansion and began to channel extensive resources towards innovation in its marketing strategy to reach consumers (Clark, 2008)....

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Product Development is Waste Money

4 pages (1000 words) , Download 2 , Essay

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This essay focuses on discussion of product development and eight steps, that are involved in the process of developing a product.... Also, three main factors, that are causative most to the success of the product development are compared and analyzed.... ... ... ... This essay describes the main idea of new products and new applications, that are important modules of business success....

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The Business Operations of Coca-Cola Company

5 pages (1270 words) , Download 3 , Case Study

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"The Business Operations of Coca-Cola Company" paper evaluates the key success factors employed by the business organization, analyzes the weaknesses of the company and the potential threats that lie ahead and gives its recommendation on how Coca-Cola can further improve its marketing strategy.... ...

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Customer Loyalty

4 pages (1154 words) , Download 0 , Essay

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The paper "Customer Loyalty" seeks to analyze the concept of customer loyalty and customer loyalty programs in the lights of broad and diverse academic resources, the paper defines and explain consumer loyalty, Discuss the main types of customer loyalty and Comment.... ... ... ... Habitual loyalty is often termed as an 'everyday form of repeat business'....

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Future of Multimedia

20 pages (5320 words) , Download 2 , Article

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This article ''Future of Multimedia'' discusses that fact, the technological era introduced advanced machines and other tools that laid a foundation for what we have today.... The industrial age gave rise to the field of science and technology and efforts started on laboratory level.... ... ... ... The journey of advancements has been a slow one yet continuous and every period is represented by some progress....

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Knowledge Management and Organisation Learning

19 pages (4750 words) , Download 3 , Essay

With the onset of Digital Revolution and Information Age the focus of organizations is rapidly shifting from physical to intellectual: information, knowledge, and skills have become the key aspects of new economic environment (Guest, 1987).... Effectiveness of the traditional "command-and-control" management is gradually decreasing while knowledge-based human resources continue to reinforce their role as the primary asset of modern organisations (Wright & McMahan, 1992)....

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Outsourcing in Human Resource Management

12 pages (4299 words) , Download 1 , Essay

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(2004), Strategic positioning of HRM in knowledge-based organizations, The ... The essay "Outsourcing in Human Resource Management" debates whether delegating selected business functions to external providers allows organizations to concentrate on their core business activities, utilizing external expertise and reducing costs or not....

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Supply Chain Management: Crown PLC

15 pages (4248 words) , Download 1 , Case Study

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The focus of this paper 'Supply Chain Management: Crown PLC' is on Crown PLC which is planning to open a Distribution Center in Australia.... Using three techniques namely Centre of Gravity Method, Load Distance Method, and Score Model, the author was able to determine three locations.... ... ... ...

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Why the US and China Are the Most Suitable Countries for Montar Vehicles

16 pages (4000 words) , Download 2 , Essay

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The positioning will be such that owning a Montar will display the individual's financial standing and robustness.... The paper "Why the US and China Are the Most Suitable Countries for Montar Vehicles " states that having the most number of the richest people in the world, the US should be the ideal market for our product....

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Restorative Justice Programs in Primary School: Articulating Clear Norms and Behavioral Standards

20 pages (5000 words) , Download 3 , Literature review

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The author advocates standing up for oneself without falling into the trap of rigid positioning.... This literature review examines restorative justice and several related concepts.... This review discusses the relationship between conflict resolution and RJ.... It defines and discusses RJ and its role in schools....

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Supply Chain Management of Carrefour

17 pages (4250 words) , Download 6 , Case Study

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arket positioning ... This case study, Supply Chain Management of Carrefour, looks at the practices of Carrefour supply chain management in respect to practices, procurement, warehouse management, logistics, as well as operational strategies in the global market.... ... ... ... The paper will consider the customization process of Carrefour supply chain management in respect to the laws of the country in which they operate in and the information technology that is geared to enhance efficiency in the supply chain....

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Boundary-Less Company

15 pages (3750 words) , Download 2 , Case Study

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Furthermore, this summary can be used by manager in product pricing, designing and positioning (Bjugstad, Thach, Thompson and Morris, 2006, p.... The paper 'Boundary-Less Company' evaluates a multinational German conglomerate company in electronics and electrical engineering.... The prime divisions of the company include Healthcare, Energy, Infrastructure, and Industry....

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Human Resource Management and Performance

15 pages (3750 words) , Download 5 , Essay

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The emphasis is on positioning the company's HR procedures, plans and programs such that they are in line with the strategic corporate unit policies (Greer, 1995, p.... This paper "Human Resource Management and Performance" seeks to establish the link between Human resource practices and productivity....

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Domestic and Global Market for Luxury Vehicles

16 pages (4543 words) , Download 4 , Essay

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The positioning will be such that owning a Montar will display the individual's financial standing and robustness.... The paper "Domestic and Global Market for Luxury Vehicles" states that with the kind of fixation the Chinese are displaying with luxury cars, they would be more than welcoming to new entrants in the field....

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Transport and Logistics Management in a Company

17 pages (4841 words) , Download 3 , Literature review

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Different technologies whose positive role I improving logistics management include Automatic Equipment Identification( AEI), the much known GPS (Global positioning Systems) or the intelligence Transport Systems(ITS).... The "Transport and Logistics Management in a Company" paper elucidates the way in which transport and logistics management may be manifested in a company....

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Shariah Based Financial Instruments Forecast

15 pages (4857 words) , Download 2 , Research Paper

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The grading of capabilities and financial power aids the company in positioning.... The "Shariah Based Financial Instruments Forecast" paper focuses on quantitative forecasting and analyzing volatility of Sukuk financial instruments by considering benchmarking and perspectives of balanced scorecards as the analytical financial tools....

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The return of IBM

16 pages (4000 words) , Download 2 , Essay

It is irrefutable that the functioning of a business organization is highly dependent on its financial performance.... The company's health is often tied on how much it earns, profits, and manages its accounts.... The financial aspect of a business entity often tells the managers and other stakeholders outside the organization on the current situation of a firm together with the problem areas which needs to be addressed....

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The ICT Industry in Canada

18 pages (4500 words) , Download 3 , Term Paper

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Its strategic positioning has led to the advancement of the Wi-Fi based system and the incorporation of the WiMAX system to be incorporated within the market (Benkler et al, 2010).... This paper analyzes the developments that have been presented in the Canadian industry's ICT sector and the contribution that it has presented within its economy....

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Synthesis Of Nanoparticles In Continuous Microreactors

19 pages (5054 words) , Download 0 , Essay

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This is well determined in case of hydrogen reduction of metal salts to the positioning of the precipitate metallic nanoparticles.... In the paper "Synthesis Of Nanoparticles In Continuous Microreactors" the understanding related to nanomaterial hazards are well discussed.... The matter is with the entry points of nanoparticles in the body and extends to the exploration of the pathways present in the body....

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The Obesity in the United Kingdom

13 pages (4035 words) , Download 1 , Coursework

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Also, positioning of healthy foods at the aisle-end sections will allow maximum exposure of these products among customers (Balch 2014). ... "The Obesity in the United Kingdom" paper investigates complex causes of obesity and analyzes potential complex solutions to it based on scholarly research and reports....

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Horse Industry and Equine Law

16 pages (4000 words) , Download 2 , Essay

The equine industry is one among the major animal industry in the world.... This is because horses - the layman's term for equine - are one of the most expensive animals to buy and to take care of.... Equines can be considered as pet for animal lovers, a practical means of transport within the farm or to country-side areas, and also a good form of business in a way of breeding and acing quality horses. ...

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Performance of the Vodafone Company for the Last Two Years

12 pages (3000 words) , Download 2 , Assignment

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Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc.... This paper "Performance of the Vodafone Company for the Last Two Years" focuses on the fact that the rate net profits have reduced substantively over the last year and is just single digits this year....

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Knowledge Management and Organisation Learning

16 pages (4000 words) , Download 3 , Research Paper

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This paper "Knowledge Management and Organisation Learning" focuses on the fact that with the onset of Digital Revolution and Information Age the focus of organizations is rapidly shifting from physical to intellectual: knowledge and skills become the key aspects of the new economic environment.... ....

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Impact of E-Procurement Systems on UAE Government Services

18 pages (4500 words) , Download 2 , Dissertation

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This research paper 'Impact of E-Procurement Systems on UAE Government Services' aims to explain the current status and investigate the progress of the Internet services companies in UAE especially in the area of e-procurement in the government sector.... ... ... ... The study starts with an introduction that illustrates how the UAE government began encouraging all the government institutions to use modern technology in all areas, especially in e-procurement....

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Risk Management and Investment

15 pages (3750 words) , Download 4 , Essay

The first section analyses the past performance of the investment fund based on the cut off date.... The second section discusses the risks that face the investment portfolio, which may deter the investor from meeting the aims of investment.... ... ... ... The critical analysis of the data resides on the precise data to ensure the practicability and reliability of the paper....

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Essays on Segmentation Targeting and positioning of hotels