Nobody downloaded yet

Word Mouth in Advertising - Dissertation Example

Comments (0) Cite this document
Summary
This essay, Word Mouth in Advertising, presents the use of word of mouth in advertising which is one of the most powerful tools used in marketing. It is a form of interpersonal communication that takes place among consumers about their personal experiences with a product or a firm…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Word Mouth in Advertising
Read TextPreview

Extract of sample "Word Mouth in Advertising"

Download file to see previous pages From this discussion it is clear that positive word of mouth is perhaps what most companies like to hear because besides increasing the consumers' intensions to purchase innovative products; it helps company by creating a favorable brand image and that of the firm. This can subsequently lead to a reduction in the amount of expenditure by companied on promotions. Negative word of mouth on the other hand, dissuades potential buyers from a brand, product or a firm and consequently damages the firm’s financial position as well as and  more power than positive word of mouth communication.As the paper stresses while many authors have handled the impact of negative word of mouth communication in advertising, there is still a huge gap, especially when it comes to how this marketing tool can be used to influence campaigns that target social problems such as gender bias, smoking, poverty, respecting traffic signs, sexual harassments, and education. It is worth noting the fact that negative word of mouth communication, because of its influential power, can be used to achieve progress in a number of areas in the society. However, the previous researchers have only been delving on how word of mouth advertising has been influencing marketing and sales but failed to conduct a proper investigation on the impact it can have in solving social problems that the society faces today. There is no doubt that it would equally have a big influence in this area as well. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 words”, n.d.)
Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 words. Retrieved from https://studentshare.org/journalism-communication/1702124-word-mouth-in-advertising
(Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 Words)
Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/journalism-communication/1702124-word-mouth-in-advertising.
“Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/journalism-communication/1702124-word-mouth-in-advertising.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Word Mouth in Advertising

Consumer Decision: The Effect of Word-of-Mouth

...with the influence of the corporate in providing views relating to their products or services. The concept of positive word of mouth has been largely used by marketing professionals as it can serve both the purpose of measuring the effectiveness of the marketing tools like advertising and also at the same time be used as a credible source for gaining information relating to the product (Li & Zhan, 2011, p.239). The word of mouth involves the major brand organizations. Research has reflected that each days Americans take part in over 3.5 millions Word of mouth conversations which involves the brand names of 92...
10 Pages(2500 words)Research Paper

Foot and Mouth Disease

...?Topic:  Foot and Mouth Disease Introduction Foot and mouth disease is a disease which is caused to cloven hoofed animals including domesticated ruminants and pigs and more than 70 wildlife species. Foot and mouth disease is endemic in large areas of Africa, Asia and South America, and the infection has a remarkable ability to spread over long distances and to cause epidemics in previously free areas. Foot and mouth diseases are a major constraint to international trade in livestock and animal products. The animals which are under threat are cattle’s, pigs and small ruminants and, in particular in Asia and South America, the water buffalo. The animals which may contribute...
6 Pages(1500 words)Research Paper

Compartive study The effect of online word of mouth versus tradtional word of mouth on saudi consumers purchase decsion : a

...questions. At the end of the study, the researcher found no significant difference between traditional word of mouth and the online word of mouth in regard to purchases in Saudi Arabia. However, the online word of mouth was found to be more influential than the traditional word of mouth due to various factors that surround its application. This information is thus of great significance to marketers who as they can use it as part of their strategies. Chapter One Introduction Word of mouth marketing is a substantial force in the advertising industry since...
10 Pages(2500 words)Research Proposal

Word of Mouth Marketing

...Word of Mouth Marketing Introduction The importance of marketing in a business organization can never be over d. It is irrefutable that marketing is vital to the success and growth of every business organization. Philip Kotler (2002), an internationally recognized marketing guru defined marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others." The Chartered Institute of Marketing also offers one of the most accepted definitions of marketing which is "management process of anticipating, identifying and satisfying customer requirements profitably (Marketing 2006)." From these...
4 Pages(1000 words)Essay

Word of Mouth in Marketing

...situation where word-of-mouth does not hold is for highly technical products such as new, groundbreaking medicines. Consumers would need a personal presentation from a medical representative or browse through detailed, well-placed advertising in order to reach a well-informed decision. They would not be risking their health on unfamiliar medicines just because their friend thought it was great. This carries significant ramifications which even the magic of word-of-mouth cannot skirt past. Lastly, word-of mouth may help, but is not the only relevant tool in launching a political campaign for a general election. Given the...
2 Pages(500 words)Essay

Digital Word-of-Mouth

...Digital Word-of-Mouth on Facebook Versus traditional Word-of-Mouth Businesses thrive on referrals, and online media allows referrals to spread from across the block to across the world. WOM ranked as #1 driver of directly influencing technology or services purchase decisions.1 Facebook's digital word-of-mouth advertisings through Social Ads and Beacon program are a unique phenomenon. Social Ads are contextual advertisements targeting users based on their preferences. Beacon program allows display of information of Web Activities of its users on their profile, where it can be viewed by their network of friends. Beacon fuelled controversy when some Facebook users discovered that their friends were being sent automated messages... Rotenberg,...
21 Pages(5250 words)Thesis

Word-of-Mouth to Marketing

..., leaves no time for extensive research, investigation and deliberation. Hence traditional advertising is on the decline and the word of mouth has become a necessary time saver (Silverman, 2001, p.10). Impact of the word of mouth in marketing There are several factors that render the word of mouth very powerful and effective. The most significant factor is that the word-of-mouth communication can be very influential and can persuade a prospective buyer to buy a product. Another factor is that the word of mouth communication is based on personal experience...
8 Pages(2000 words)Essay

Word

... of Ethics Professional ethics have been one of the most important issues in any working environment inthe contemporary society. However, with the current high rate of technological development Information Technology experts have increasingly encountered various ethical challenges in their places of work. In this case, the Information Technology experts have usually been encountered with various challenges arising from issues of work ethics. As in the case of Mr. Child’s, the main ethical issue emanates from ethics ascribed to information flow at his place of work. The first imperative ethical issue facing him is the fact that he has setup a system that allows him to trace information such as emails sent among his fellow employees...
2 Pages(500 words)Essay

Word of Mouth Advertising

...Word-Of-Mouth Advertising Introduction Word-Of-Mouth (WOM) advertising refers to people to people communications about the merits, demerits and experiences related to brands. Importance of WOM Advertising WOM advertising is credible and reliable. People tend to trust their friends and relatives more than anybody else. WOM is thus highly influential and personal. WOM generally takes place when a potential customer is actively seeking information about a product or service. The timely input from a reliable and trustworthy source makes WOM advertising more relevant and meaningful. WOM...
1 Pages(250 words)Assignment

Electronic word of mouth (eWOM)

...Electronic word of mouth (eWOM) Insert Insert Self-enhancement Yes, self-enhancement or altruism is the backbone of a good eWOM. It is the genesis and a motivator for a good electronic word of mouth. It is because altruism motivates more consumers want to share the experience with the other people in the online community through the awareness platform. A better way to understand self-enhancement is to imagine oneself as a customer who read an ad they can relate with and took a step to share the ad with their colleagues or friends. Altruism is that unselfish concern that drives one to be developing ones identity by posting on the net helping to build ads. The eWOM as a marketing strategy depends on how the organizations trigger... word of...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Word Mouth in Advertising for FREE!

Contact Us