Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Consumer and industry trends in the pub industry

9 pages (2250 words) , Download 2 , Essay

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By successfully targeting this segment, Hoppins pub can turn its brand equity over to a very loyal segment of the young adult beer-drinking market.... CAMRA feels that brewers and pubs should consider targeting their marketing at women drinkers.... Explain how segmentation criteria can help profile two consumer segments for Hopinns....

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Marketing audit or environmental scanning

9 pages (2250 words) , Download 7 , Essay

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During the contemporary period, it can be noted that organisations operate in an environment that is characterised by both internal as well as external factors over which the company in some cases has very little control.... ... ... ... From a marketing perspective, this is referred to as marketing audit or environmental scanning (Lancaster & Reynolds 1999)....

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Marketing Mix Food Master Company

12 pages (3261 words) , Download 2 , Case Study

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The paper "Marketing Mix Food Master Company" explains that young businessmen founded the Foodmaster Company in 1995.... The company engages in providing dairy products and is based in Kazakhstan.... Its founders critically analyzed that until 1995, diary product availability was limited in the country....

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The Development of Wealth Management Industry

9 pages (2292 words) , Download 3 , Article

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s an important requirement the wealth management organizations and private banking need to focus on the relevant value of provide their services for the clients they are targeting and to know which groups of clients they can meet their expectations to work with, many provided services and different products make the choice of the clients segmentation easy regarding to the fact of there are a few instantiations can cover and serve all segments in same quality.... lients segmentation: ...

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Internet Marketing and Consumer Behaviour

3 pages (750 words) , Download 2 , Essay

Blog 1: Internet Marketing and Consumer Behaviour Search Engine Optimization, Pay per Click, Banner Ads or any other form of digital and internet marketing, the world if Internet Marketing is getting tough and to survive one need to stay on his toes and adopt the changes in the industry.... ... ... ...

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Principles and Practice of Marketing

6 pages (1903 words) , Download 1 , Case Study

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This case study "Principles and Practice of Marketing" develops a marketing plan to create, launch and distribute a new easy-to-use antivirus product.... The proposal is being made to Microsoft Corporation.... It is expected that this product line will help the firm to innovate in IT security.... ....

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Water Recycling - Uses and Process

34 pages (8500 words) , Download 3 , Research Paper

This research study, Water Recycling - Uses and Process, declares that water, a basic need, has become a scarcity in several countries all over the world.... In other countries where water supply is not scarce, the poor quality of water is what plagues them.... ... ... ... According to the discussion, several steps have already been taken to try to alleviate this problem and to perhaps provide a permanent solution to exceeding demand vs....

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Quality of Life and Work-Life Balance at Four Seasons Inc

8 pages (2000 words) , Download 3 , Case Study

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The philiosophy of Four Seasons Inc is in agreement with what Clutterbuck says because they try to implement work-life balance by trying to offer a flexibility to the employees in terms of location of employment, complimentary stays in their hotels during vacations and providing good number of vacation/paid leaves (Four Seasons....

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Why Hospitality Is Considered to Be Reciprocal in Nature

11 pages (3064 words) , Download 0 , Assignment

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The paper "Why Hospitality Is Considered to Be Reciprocal in Nature" is a great example of an assignment on culture.... The term experience is basically defined as something that one would personally encounter, live through or even undergo and basing on most hospitality acts their main aim is to read the minds of the customers and be able to achieve dreams and fulfill expectations (Berridge 2007)....

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A Marketing Plan for BW Leisure Trust

4 pages (1168 words) , Download 2 , Essay

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This paper ''A Marketing Plan for BW Leisure Trust'' tells us that BW Leisure Trust is nothing but a registered charity that is established to run the sports-related assets that belong to a local council located in the UK.... The charity aims to become a self-funded organization so that it does not need local taxpayers' money....

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Marketing and Consultancy for Food Trucks

4 pages (1310 words) , Download 3 , Lab Report

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The paper "Marketing and Consultancy for Food Trucks" states that social media has both disadvantages and advantages food truck industry.... Some of the advantages include; the majority of the sites are free which makes the marketing of the food trucks products efficient.... ... ... ... The most difficult part of the food truck industry is the management of the challenges that are not faced by stationary restaurants....

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Strategic Branding through Social Engagement Marketing

6 pages (1766 words) , Download 3 , Research Proposal

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The paper "Strategic Branding through Social Engagement Marketing" seeks to determine the viability of Social Engagement Marketing as a principal tool in Strategic Branding.... This proposal is being submitted in compliance with the requirement for an application for the Ph.... .... program in global marketing....

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Foundries Strategic Marketing Issues

5 pages (1412 words) , Download 3 , Term Paper

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The paper "Foundries Strategic Marketing Issues" focuses on the critical analysis of the major strategic marketing issues of Foundries, world industries in a class of their own.... It started business in 2009 intending to be a leading manufacturer in foundries.... ... ... ... Moreover, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation....

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Victoria Secret Marketing

4 pages (1000 words) , Download 2 , Essay

The Victoria Sercret has got its stores and market expansions only in US and Canada.... As a part of the Victoria Sercret marketing team, here are some countries where out stores could be expanded and opened for market and also stated here are reasons as to why these countries were chosen.... ... ...

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Publishers Marketing Documentaries

6 pages (1686 words) , Download 0 , Essay

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This essay "Publishers Marketing Documentaries" discusses the fact that it is unethical for publishers to sell documentaries, reports,s and life stories of killers.... Publishers are people or a company that is involved in printing and distributing electronic or printed publications.... ... ... ... They are as well involved in marketing the materials as they act as a mediator of the owner and the consumer market....

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Global Marketing of Coffee Shops

1 pages (415 words) , Download 3 , Essay

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This paper ''Global Marketing of Coffee Shops'' tells us that there has been a substantive increase in the consumption of coffee in different parts of the world.... It is attributed to the changes in culture and environmental conditions of these places.... A good example is that Brazil has the largest consumption compared to Italy and India....

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Marketing Plan for Sony Corporation

1 pages (385 words) , Download 2 , Essay

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The subject of this paper "Marketing Plan for Sony Corporation" is Sony Corporation involved in the manufacture of various electronic devices, equipment, software, and game consoles, just to name but a few.... It implies that it has a diverse range of products for its large customer base.... ... ...

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The Concepts of Information Management, Analysis of LeeJay Motel Database

15 pages (3917 words) , Download 0 , Case Study

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The paper 'The Concepts of Information Management, Analysis of LeeJay Motel Database" is a great example of an information technology case study.... An information management system enables an organization to fully utilize the information within the company for the purpose of achieving goals and objectives....

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How to Develop Appropriate Marketing Mix Strategies

6 pages (1732 words) , Download 3 , Essay

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The author of the current paper "How to Develop Appropriate Marketing Mix Strategies?... will begin with the statement that marketing is a business concept that involves creating awareness of the products and services offered by a business enterprise.... .... ... ... Every business enterprise involves in marketing as a way of retaining the existing customers and attracting new customers (Iacobucci, 2012)....

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Buyer Behavior and Consumer Culture

9 pages (2552 words) , Download 2 , Essay

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(Whelan, 2001:18) This study linked attitudes based upon market segmentation and results in understanding the lifestyles and motives of a market segment of males.... n the end, changes in the approaches taken by marketers to lifestyle market segmentation strategies are rapid as companies seek more effective ways to know their customers better....

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Operation and Competition Study of UK Tourism Industry

28 pages (8381 words) , Term Paper

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Now, tourism has become an important tertiary industry and in some countries or regions it even becomes the largest pillar industry of the economic income.... In the UK, the tourism has become one of the most important factors that contribute to the growth of the UK's economy.... ... ... ... The paper "Operation and Competition Study of UK Tourism Industry" is a brilliant example of a term paper on finance and accounting....

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Lessons for Samsung from Apples Marketing Strategies

6 pages (1897 words) , Download 0 , Research Paper

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The research investigates the marketing strategies, their application, and their effectiveness in Apple's operations.... Additionally, the research analyses the marketing strategies that Samsung employs with the view of criticizing them thereby recommending the effective strategies that Apple employs....

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Consumer Marketing in Terms of Marketing Strategies for the New Economy

6 pages (1500 words) , Download 1 , Case Study

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"Consumer Marketing in Terms of Marketing Strategies for the New Economy" paper incorporates consumer marketing in relation to its online facilities marketing strategies, advantages and disadvantages the building block for the web, the psychology of consumers, and the impact of social networks.... ....

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The Impact of Internet Marketing in Retailing

6 pages (1757 words) , Download 2 , Essay

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This essay "The Impact of Internet Marketing in Retailing" discusses the impact of internet marketing in the retail sector.... And while e-marketing has become an important tool for companies, it has its own different effect on each sector.... ... ... ... Internet Marketing can be defined as the marketing of products or services through the medium of the Internet....

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Marketing in Context by Hackley Review

10 pages (2649 words) , Download 2 , Essay

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The essay "Marketing in Context by Hackley Review" focuses on the critical analysis of Chris Hackley's introductory chapter and the conclusion he presents.... The review considers other chapters in the book, and describes how Hackley develops them to set a 'marketing scene'.... ... ... ... In this book, Hackley presents an advanced understanding of marketing....

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What E-marketing Activities Does Skype Undertake

2 pages (629 words) , Download 2 , Essay

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The paper "What E-marketing Activities Does Skype Undertake" states that e-marketing involves the application of fundamental principles of marketing through the aid of electronic media and particularly the internet.... E-marketing is also referred to by the terms online marketing or internet marketing....

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Not-For-Profit and Public Sector Marketing

11 pages (3312 words) , Download 4 , Essay

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This essay "Not-For-Profit and Public Sector Marketing" is about Oxfam that has been blamed as being partially responsible for the crisis in the particular sector.... The marketing strategies of the organization have been negatively criticized as threatening the businesses operating in this sector....

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Psychology in Advertising and Marketing

3 pages (870 words) , Download 2 , Essay

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The paper "Psychology in Advertising and Marketing" tells us about the increased influence on people.... No matter how complex it may seem, psychology truly is an everyday principle.... We use it in our relationships.... ... ... ... Psychology is not only a tool to better understand those around you—but it can also lead to increased influence....

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Giorgio Armani Brand

7 pages (1500 words) , Download 3 , Essay

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This is evident from the critical role of design in the fashion and luxury apparel positioning of the brand.... hese areas identify the policies and the formulas employed for the brand which gives it an edge in brand positioning and recognition.... Through this strategy, and brand positioning outlook, the brand has cultivated a sense of luxury, beauty and aesthetics....

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Sales and Marketing Background of Lawson

6 pages (1500 words) , Download 2 , Case Study

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The paper 'Sales and Marketing Background of Lawson' presents the real-life case of the Lawson company and their adoption of a direct and database marketing strategy.... The Lawson company serves a variety of sectors, including aerospace, agricultural, automotive, construction, and transport.... ...

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Apex Marketing Business Plan in Dubai

6 pages (1742 words) , Download 2 , Business Plan

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This business plan "Apex Marketing Business Plan in Dubai" describes the business strategies of Apex marketing consultancy.... This paper outlines company characteristics, features of services, financial plan, management and marketing strategy, keys to success.... ... ... ... Apex marketing consultancy seeks to provide private and public companies, public sector organisations, non-profit making organisations and individuals with marketing consultancy services which are of high quality and can be accessed at cost effective prices....

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Social Marketing: An Approach to Promoting Sustainability

10 pages (2500 words) , Download 3 , Dissertation

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The major aim of this paper is to get deep insights into the topic social marketing.... Marketing principles are undergoing huge changes over the last few decades.... Traditional marketing methods have given way for new marketing principles because of the huge development in science and technology....

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Perceptions of College Students on Marketing

5 pages (1485 words) , Download 2 , Assignment

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This assignment "Perceptions of College Students on Marketing" focuses on the marketing perceptions of college students who are not business majors that are different from the perceptions of business major college students.... Analysis of the qualitative data obtained from four interviews.... ... ...

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Integrated Marketing Communication and Electronic Relationship

6 pages (1738 words) , Download 3 , Essay

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The author of the following paper "Integrated Marketing Communication and Electronic Relationship" will begin with the statement that organizations in today's world are facing a tough challenge of coping with the ever-changing needs of their customers.... ... ... ... With the availability of technology and information, consumers have become more knowledgeable and smarter than ever....

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Contemporary Branding Perspectives

12 pages (3363 words) , Download 0 , Report

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This concept has long been employed in the marketing concept, and in the contemporary time, various firms are trying to evaluate their marketing potential based on their ability to initiate successful positioning of their product or service offerings.... Therefore, a firm trying to establish a remarkable brand should have a specific culture which essentially consists of the mental model, in order to effectively link it to the personality of the target markets, and then to simultaneously associate it with positioning strategy and building of relationships within both the internal and external environment....

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Marketing in search engines and financing

1 pages (250 words) , Download 3 , Assignment

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Marketing is a form of business discipline, that involves sending information (messages) to marketplace giving details of the companies and the type of brands a company offers.... The term “marketing” covers all marketing activities.... On the other hand, marketing communication.... ... ... Understanding the difference between these two concepts help one understand the functions of marketing (Kennedy and Kristjan 13). ...

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Strategic HRM and how it is identified

7 pages (1750 words) , Download 2 , Case Study

Competitive Strategies The competitive positioning school of thought, based primarily on the work of Michael Porter (1980, 1985), stresses the importance of how the organization is positioned with respect to its competitive environment or... Strategic HRM is identified as an element or support concept which helps to improve organizational and business performance....

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Answer the 4 Questions

3 pages (750 words) , Download 2 , Essay

Thus this lethal combination of having such a low price for a high end and high performance yielding product proved great competition for Barco and threatened not only to lead to a collapse of its traditional market segmentation but also drop the prices of its products to a very low amount....

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Marketing a Guide to the Fundamentals

4 pages (1000 words) , Download 0 , Case Study

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The author of this case study "Marketing a Guide to the Fundamentals" focuses on the role of marketing.... According to Botha, Bothma, and Geldenhuys, the role of marketing has increasingly gained prominence more so for the e-commerce business that operates via the online platform.... ... ... ... According to Haegele (2001), these businesses rely on the intensive marketing campaign in order to attract big traffic to their individual sites and based on the business model of e-commerce sites, the high number of visitors to the site directly translates to an increase in revenue for the business....

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Marketing Mix and Customer Decision-Making

2 pages (498 words) , Download 3 , Article

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This article "Marketing Mix and Customer Decision-Making" focuses on the importance of marketing mix for the development of the travel industry in Indonesia.... Therefore, the involvement of the marketing mix in the country's travel industry is examined but specifically in regard to travel agents....

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Social Media as an Effective Marketing Channel

12 pages (3000 words) , Download 2 , Essay

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This research is being carried out to evaluate and present the value of social networking websites for advertising, customer service, and as a community building tool.... The paper will also include a discussion on the value of social media as an effective marketing tool.... ... ... ... This research will begin with the statement that in today's world, social media has put a huge impact on the life of almost every person....

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Multi-Level Marketing Induced Business Processes

10 pages (2668 words) , Download 0 , Coursework

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The paper "Multi-Level Marketing Induced Business Processes" is an engrossing example of coursework on marketing.... Multi-level marketing (MLM) is a marketing strategy based on the hierarchy of multiple levels of compensation and a down line of distributors.... .... ... ... The paper "Multi-Level Marketing Induced Business Processes" is an engrossing example of coursework on marketing....

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International Terrorism

7 pages (1750 words) , Download 2 , Coursework

The Palestinian problem exists as the root cause solving which requires accommodation between Israel and the Palestinians (Charles, 1986a).... This means an ambience revealing Jews and.... ... ... Arabs living together in historic Palestine, an end to war, peace as the cure to terror, all of which appears absolutely unattainable at the moment (Charles, 1986a)....

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The Gap Inc Continues to Struggle

20 pages (7472 words) , Download 2 , Research Paper

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Thus while all brands will continue to strengthen their respective positioning in their target segments.... This report 'The Gap Inc Continues to Struggle' goes into an analysis of the industry as well as The Gap Inc.... s performance, using several different perspectives, including Porter 5 Forces model, Value Chain, Value Net, Resource-Based View, Business Design and Value Migration, etc....

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Policy, Planning, and Development for Tourism

10 pages (2789 words) , Download 0 , Article

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From 1964 to around 1978, the Board engaged projects that were encouraging development of infrastructure including building of hotels and restaurants, resorts and tourists attractions like the Jurong BirdPark site and Sentosa island resort.... The government's idea by that time was to come up with an organization whose responsibilities were to coordinate the hotels' essence, airlines and travel agencies in supporting the whole outlook of the destination.... Its desire to be a world class tourist site intrigued it to build and advance its infrastructure ranging from attractions to accommodations and hotels....

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Practice in Land Management

7 pages (2072 words) , Download 0 , Case Study

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Here, the land parcels are used for the construction of hotels (such as the Railway Hotel) that are an important source of income for this part of Australia. ... Adelaide has several hotels not to mention the Port of Adelaide.... The paper "Practice in Land Management" aims at analyzing the effects of land use planning on the structure and patterns of a metropolitan....

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The Idea of Planning with the Concept of Neighbourhood

9 pages (2338 words) , Download 3 , Essay

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These business units include spas, hotels and restaurants, designer boutiques, bars, galleries, clubs of various sorts, entertainment, galleries, retail shops, banks, malls and markets among many other business units.... The above mentioned ways of sourcing for information could be applied to the students of University of Toronto and George Brown College, staff of the recreation centres, residents residing at the College Park as well as people who work within the hotels for example the Fairmont Royal York Hotel for planners to get varied information and evaluate the very facts that are really characteristic of the neighbourhood....

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Leisure Tourism and the Environment

7 pages (2086 words) , Download 2 , Research Paper

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Whereas, some members of the public may decide to seek for the nature walk in the jungle far away from home, others may decide to utilize such an opportunity in luxurious hotels.... In certain environments, hotels and lodges have been built taking up land that initially played an important host to both living organisms and the society that are also critical to the ecosystem....

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Difference between B2B and B2C Marketing

6 pages (1500 words) , Download 4 , Essay

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An author of the essay "Difference between B2B and B2C Marketing" discusses the point that both marketing activities are fundamentally different in terms of the style in which clients are approached and the presentation of the products and services.... .... ... ... In general, it is seen that marketing activities, be they directed towards customers or other businesses; entail the same prime motive which is to sell products and services....

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Current Company and Industry Situation and Challenges - Computer Village

15 pages (4223 words) , Download 2 , Essay

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From the paper "Current Company and Industry Situation and Challenges - Computer Village " it is clear that in order to conduct the research, consumers of Computer Village and their competitors were selected.... They helped in understanding the retail market from the consumers' point of view.... ...

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Essays on Segmentation Targeting and positioning of hotels