Apex Marketing in Dubai - Business Plan Example

Apex Marketing Business Plan in Dubai, UAE Outline 0Executive Summary 3 2.0 Company Summary 3 2 Keysto Success 4 2.2 Start up Summary 5 3.0 Services 5 3.1 Service Description 5 4.0 Market Analysis Summary 6 5.0 Strategy and Implementation Summary 6 5.1 Sales Forecast 7 5.2 Milestones 8 6.0 Management Summary 8 7.0 Financial Plan 8 7.1 Start up Funding 8 7.2 Projected Profit and Losses 9 Reference 10 1.0 Executive Summary Apex marketing consultancy is a marketing consulting firm that seeks to operate in Dubai, United Arab Emirates. Apex marketing consultancy aims to provide consultancy services in marketing functions for both corporate and individual customers. Apex marketing consultancy seeks to provide private and public companies, public sector organisations, non-profit making organisations and individuals with marketing consultancy services which are of high quality and can be accessed at cost effective prices. The business plan will provide projected financial data for a period of five years including the year of start up. The figures provided are in USD. 2.0 Company Summary The three founders of Apex marketing consultancy are former highly sought after marketing executives of major Multi National Corporations in the UAE and have a market experience of several decades. They have served in various capacities in both marketing and business development departments of these Multi National Corporations for the past several decades. Apex marketing consultancy is a marketing consulting firm that seeks to operate in Dubai, United Arab Emirates. Apex marketing consultancy aims to provide consultancy services in marketing functions for both corporate and individual customers. The firm aims to build a profitable business in the Business to Business (B2B) and Business to Consumer (B2C) marketing services industry in the city of Dubai, UAE. Apex marketing consultancy seeks to provide private and public companies, public sector organisations, non-profit making organisations and individuals with marketing consultancy services which are of high quality and can be accessed at cost effective prices. Apex marketing consultancy will offer consultancy services such as market development, industrial sector analysis, start-up business development, market intelligence and channel development. These services will be offered to clients mainly in the city of Dubai in the UAE. The consultancy form will also offer sales assistance for Multi National Corporations operating in the local market in Dubai (Barclays, 2014). The current market situation in Dubai is such that there is stiff competition from both local and international firms in the business sector. There is therefore need for firms to market themselves in a smart manner in order for them to be able to attain competitive advantage and further gain the much sought after market share. After carrying out a market analysis study for the past three years, Apex marketing consultancy has come to the conclusion that its potential clients will include both new and existing businesses which seek to transform their businesses in order to remain competitive (Barclays, 2014). 2.1 Keys to Success The keys to success for Apex Marketing Consultancy are divided into internal factors and external factors and these are discussed separately in the following section. These are the two keys to success that the firm will be focusing on in order to establish and grow the business (Barclays, 2014). External Factors: these are factors that face the company as a result of the business environment in which they will be operating in. The business climate in Dubai and the entire United Arabs Emirates (UAE) has over the last decade been characterised by exponential growth in business, technology and global commerce and this has resulted in a lot of firms establishing their operations there (Barclays, 2014). Internal factors: The Consultancy firm feels that it will be able to enter and sustain itself in the market as a result of several internal factors. First, the fact that the firm seeks to offer consultancy services on major business areas means that the firm is able to position itself and build itself as a reputable consultancy firm. Second, the Consultancy form seeks to offer high quality services at cost effective prices in order to be able to position itself competitively in the market. The company plans to adopt a market focus where the satisfaction of the customer will be the main driver of the business practices adopted (Barclays, 2014). 2.2 Start up Summary The following graph and tables present the start up expenses for Apex Marketing Consultancy Requirements Start-up Expenses Rent for Office Space $1200 Registration of the Company $500 Office Stationery $500 Business License $5000 Total Start-up Expenses $7200 Start-up Assets Cash Assets $100,000 Other Current Assets $25,000 Long-term Assets $50,000 Total Assets $175,000 Total Requirements $182,200 3.0 Services Apex Marketing Consultancy is market development consulting form which will specialise in the marketing of various business professional services which will offer customers high quality and cost effective consultancy services for market development, industrial sector analysis, start-up business development, market intelligence and channel development. These services will be offered in Dubai, The United Arab Emirates (Barclays, 2014). 3.1 Service Description Apex Marketing Consultancy will seek to offer expertise in the services that it proposes to offer to its customers in the Dubai market. With the profound experience in marketing and business development of the founders, the Consultancy firm will package their services to Market Research and Industry sector analysis, Strategic Analysis and Reports, Feasibility Analysis, Retainer Consulting and Project Management Consulting (Barclays, 2014). 4.0 Market Analysis Summary The various target market segments for Apex Marketing Consultancy include Large Corporations, Small and Medium Sized Corporations, Public Sector Entities, Non Profit Making Organisations and individual customers. These are ranked in order of importance (Barclays, 2014). Market Summary 2014 2015 2016 2017 2018 Growth CAGR Large Corporations 13% 58,650 66274.5 74890.19 84625.91 95627.28 13% Small and Medium Sized Corporations 45% 40,000 58000 84100 121945 176820.3 45% Public Sector Entities 2% 15,000 15300 15606 15918.12 16236.48 2% Non Profit Making Organisations 1% 5,000 5050 5100.5 5151.505 5203.02 1% Individual Customers 250% 3,000 10500 36750 128625 450187.5 250% Total 24% 121,650 155,125 216,447 356,266 744,075 24% 5.0 Strategy and Implementation Summary Apex Marketing Consultancy will focus on the following five market segments to carry out their business. Large Corporations: The most important market segment for the company will be the large corporations in diverse industry sectors in Dubai, the UAE. It is expected that these firms will be interacting with Apex Marketing Consultancy for the provision of business marketing services which will be much more valuable to them when they are outsourced than when they are carried out internally by the firm’s employees (Barclays, 2014). Small and Medium Sized Corporations: the company will also focus on small and medium sized corporations in high growth areas such as technology and communication sectors. The company will seek to offer these firms with business planning and strategies to ensure they grow their markets sizes and improve their profit making potentials (Barclays, 2014). Public Sector Entities: Apex Marketing Consultancy will also focus on this market segment and they seek to provide management services which will help these entities to transform their business practices and be able to compete favourably with their counterparts in the private sector (Barclays, 2014). Non Profit Making Organisations: Apex Marketing Consultancy will also offer crucial services to nongovernmental organisations in order for them to be able to manage and allocate their funds in an effective and efficient manner (Barclays, 2014). Individual Customers: These will mainly be high end executives of various companies in Dubai and the company will seek to help them improve their service delivery. This will also include small business owners who need business development services in order to grow their businesses (Barclays, 2014). 5.1 Sales Forecast The following section presents the sales forecasts for the various packages that the company will be offering to the market. The sales forecast also assumes that the sales will grow at 20% per annum for the projected period. The cost of sales is also expected to grow at 10 % per annum for the projected period (Barclays, 2014). Sales 2014 2015 2016 2017 2018 Strategic Analysis and Reports 15,000 18000 21600 25920 31104 Feasibility Analysis 10,000 12000 14400 17280 20736 Retainer Consulting 5,000 6000 7200 8640 10368 Market Research and Industry sector analysis 25,000 30000 36000 43200 51840 Project management Consulting 20,000 24000 28800 34560 41472 Total 77,014 92416.8 110900.2 133080.2 159696.2 Direct Costs of Sales Strategic Analysis and Reports 8,500 9350 10285 11313.5 12444.85 Feasibility Analysis 3,800 4180 4598 5057.8 5563.58 Retainer Consulting 1,200 1320 1452 1597.2 1756.92 Market Research and Industry sector analysis 10,500 11550 12705 13975.5 15373.05 Project management Consulting 9,000 9900 10890 11979 13176.9 Total 33,000 36300 39930 43923 48315.3 Net Sales 44,014 48415.4 53256.94 58582.63 64440.9 5.2 Milestones Milestone Start Date End Date Budget Manager Department Business Plan 15/03/2014 11/04/2014 $3,500 Manager 1 CEO Stationery 15/04/2014 18/04/2014 $3,000 Manager2. Procurement Brochures 11/05/2014 12/06/2014 $5,000 Manager 2. Procurement Office Equipment 12/05/2014 12/06/2014 $3,000 Manager 2. Procurement. Advertising -- Print 15/07/2014 2/08/2014 $3,000 Manager 3 Marketing Advertising -- Internet 10/07/2001 2/08/2014 $2,000 Manager 3 Marketing  6.0 Management Summary The initial management team will be the initial founders of the company and they will be the management team in the projected period of business. The team will include the three founders and a team of 5 other independent consultants who will be engaged on a need basis. The management will however need to employ some subordinate staff to handle office duties in the near future (Barclays, 2014). 7.0 Financial Plan 7.1 Start up Funding The start up funding for the company will come from the personal savings of the founders Start up Expenses to fund $7200 Start up Assets to fund $175,000 Total $182,200 Capital Owner Savings 182,200 7.2 Projected Profit and Losses 2014 2015 2016 2017 2018 Sales 77,014 92416.8 110900 133080 159696 Direct cost of sales 33,000 36,300 39,930 43,923 48,315 Indirect cost of sales 10,500 14,600 15,800 18,100 20,600 Gross Margin 33,514 41,517 55,170 71,057 90,781 Gross Margin % 44 45 50 53 57 Expenses Office Rent 2,000 2,200 2,400 2,600 2,800 Licenses 500 500 500 500 500 Office Expenses 1,500 1,800 2,000 2,100 2,500 Consultancy fees 10,000 11,000 12,000 13,000 14,000 Total expenses 14,000 15,500 16,900 18,200 19,800 Profit before Tax 19,514 26,017 38,270 52,857 70,981 Tax 5,854 7,805 11,481 15,857 21,294 Net Profit 13,660 18,212 26,789 37,000 49,687 Net Profit % 17.736 19.706 24.156 27.802 31.113 Reference Barclays (2014) Writing a Small Business Plan, Retrieved on 7 March 2013 from http://www.barclays.co.uk/Startupsupport/Writingasmallbusinessplan/P1242559649359 Read More