Answer the 4 Questions - Essay Example

The best part about the company was also that it had good electrical engineers that paid attention to providing the customers with good quality finished products. However, most of the machines were a little non-user friendly which led to a lot of complaints faced by the dealers. These factors thus represent vital strategic resources for the company in their own ways as mentioned. Answer 2: In the projector market, Sony had secured for itself a firm foothold as well. Sony was the main player in the projector market and had an estimation of about 50% of its units being sold.

The main reason by which it was able to generate high levels of revenue was because it had a worldwide network of captive commercial video distributors who in turn worked with about 1,500 dealers worldwide. It had built a reputation for itself in terms of high reliability and cheaper prices with the dealers and that is why the more preferred brand in terms of projector purchases. However, when one looked at its electrical engineers, the ones from Barco were better equipped to handle machines and produced better projectors.

Thus the only strategic resource that Sony has in the projector market reverts back to its strong distribution system or line of promotion and physical networking. Answer 3: Barco made a decision of entering a new activity only if it had in depth research of the technology that was required and only if it could hold an estimation of being one of the top three manufacturers of the product in the world. It also put in about 8% - 10% of its annual turnover into research and development for the same.

This led to the company facing a vast number of hindrances because due to this, the company only relied on the knowledge that it had gained, and Sony took over the market slowly with the introduction of new and improved technology at lower prices. Had the company changed its vision about not delving into unknown surroundings, it could have done better and provided fierce competition for its competitors as well. Answer 4: Sony’s strategic plan was to launch the Superdata projector at the Siggraph show in Boston.

This product seized the first place as the industry’s highest performing projector from BPS’ BG400. Sony also planned to price it at a level that was about 20% – 40% below the actual market price that had been established in the projector sector. Thus this lethal combination of having such a low price for a high end and high performance yielding product proved great competition for Barco and threatened not only to lead to a collapse of its traditional market segmentation but also drop the prices of its products to a very low amount.

This led to a downturn in the company’s working and functioning. Works Cited 1. Moriarty, Rowland T. “Barco Projection Systems (A): Worldwide Niche Marketing”