Internet Marketing and Consumer Behaviour - Essay Example

Theoretically, you win! Yapiee! You should get sales now but what happens, when you get in to the Google Analytics you see good amount of traffic but no sales, bounce rate of 80% or plus, OMG! Practically, ranking in the top of the search engine from the desired key phrases is very important but this will only bring the targeted visitors to the website and if your website is not strong enough to convert them in to leads and customer then your ranking is a waste! One should seriously consider the consumer behaviour while creating web pages and websites for businesses.

So, what is Consumer Behaviour? “Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.” I extract the word that will be the centre of the circle for the rest of the post and that is ‘Decision Making Process’. When a visitor is on your website the decision making process starts, there are different stages of decision making processes, which are as follows: 1. . The website should have to have enough content (i.

e Articles, eBooks, Images and Videos) to make visitor aware of the possible unsatisfied needs and how a product or service can fulfil the need of the customer. 2. Search for Information: Now you have supplied with the enough information online that he is satisfied the next stage is to search for the company information. Nobody will buy a product or service online without researching about the company information, product reviews and related information. In the online industry, we all know the power of review websites and the impact of positive reviews on product or services.

In this step, consumer will more likely research about the company on other review websites, testimonials and feedbacks. Your website should have to have good reviews on and off the website (on review sites) in order to help customer to pass this step and move to the other one. 3. Expected Outcome: The customer at this stage is supplied with enough information and this is the time for him to evaluate the information and come up to possible outcome. At this stage he has decided either he is going to buy from your website/company or not.

In case of negative the consumer will bounce away from your website but if yes then he will possible narrow down his research to only few products and will care about different factors like price, quality and more, sales copy written against the product also plays a vital role in the decision making process. Studies have proved that attributes that play with emotions (such as trust, comfort and excellence) are rated higher in the decision making process. 4. Purchase a product: Finally this is the last stage of the decision making process.

At this stage consumer will decide which product to buy or leave the