Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Several Topics(Marketing 301)

3 pages (750 words) , Download 2 , Essay

Do wholesale intermediaries provide an ultimate value to customers, or do they interfere with the process of retailing Explain the reason for your answer.... Has the emergence of internet played a role in wholesaling and retailing transactions If so why Wholesalers are basically those which act as intermediate people....

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Marketing Cases Problem Solving

4 pages (1000 words) , Download 2 , Case Study

The market dominance of A.... .... Steak Sauce is apparent through its 54 percent of the steak sauce sales in dollars (Kerin and Peterson 631).... Apart from Heinz57 which generates only 16 percent of the steak sauce sales in dollars (Kerin and Peterson 631); A.... had no other competitors till Lawrya's decided to launch its own product of steak sauce....

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Principles of Marketing

4 pages (1207 words) , Download 2 , Term Paper

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The paper "Principles of Marketing" focuses on the critical analysis of the major issues on the principles of marketing.... Customers classify products under generic brand names because of a particular brand being dominant in the market or having existed in the market.... ... ... ... For instance, brands such as sellotape, Hoover, and biro are considered more than just brand names but a noun or an adjective that describes the product....

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Computer Models Comparison

3 pages (750 words) , Download 3 , Essay

Computer Models Comparison Class: Professor: Institution: With numerous computer manufacturing companies having emerged in recent years, and the market now being awash with countless computer brands and models, one of the major dilemmas facing organizations today is that of choosing the most appropriate computers for their needs....

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Hierarchical Database Models

3 pages (750 words) , Download 2 , Research Paper

[Name of the Writer] [Name of the Professor] [Name of the Course] [Date] Hierarchical Database Model The data is organized in a tree like fashion in hierarchical database model.... The data is arranged in parent-child fashion.... The main theme of this model is the containment of repeating information in the child nodes as data segments....

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Fredrickson's Various Models

5 pages (1250 words) , Download 2 , Essay

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This paper 'Frederickson's Various Models' provides a broad outline of how Frederickson's models of intergroup relations have played a role in the American society, including some of the changes in how different ethnic groups have been defined by others or by themselves.... .... ... ... According to the author, a society that is dominated by white culture is comprised of four distinct categories: assimilation, separatism, hierarchy and pluralism....

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Herman Melvilles short novels

29 pages (7250 words) , Download 2 , Book Report/Review

The author of this descriptive essay analyzes the two novels of Herman Melville: "Benito Cereno" and "Bartleby the Scrivener".... They are also rendition of the author's seemingly antagonistic attitude towards the blacks, which, at closer look, is actually a critique of the system.... ... ... ... The author analyzes each novel and covers a number of interesting points such as: effective use of deception and disguise in"Benito Cereno" and the topic of "going against the grain" in the "Bartleby the Scrivener"....

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Celebrities as Role Models

4 pages (1000 words) , Download 2 , Essay

John Q.... Student Professor Doe English 344 8 May 2000 Monkey See, Monkey Don't The idea of celebrity is a modern American construct.... Prior to the rise of celebrity, most Americans celebrated those members of society who had the greatest positive impact on the society.... ... ... ... People such as Benjamin Franklin, a politician and scientist, Mark Twain, a satirist and writer, and Elizabeth Cady Stanton, a champion of women's rights were the heroes with whom most Americans were familiar....

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Disablement Models Paper

2 pages (500 words) , Download 2 , Essay

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The key models discussed here are Nagi's model, NCMRR Disability Model, and the WHO ICF model. ... ... agi's model was based on his.... ... ... erstanding that the individual and the environment could be studied separately, meaning that family, society, and community factors could all influence disability....

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Web Based Business Models

2 pages (500 words) , Download 2 , Essay

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Over the first half of 2010, Apple had more reported flaws than any other vendor.... Microsoft retains its third-place spot.... Secunia has tracked.... ... ... Though this does not necessarily mean that Apples software is the most insecure in practice—the report takes no consideration of the severity of the flaws—it APPLE - Scope of, and limitations to, operations....

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Women in Fitzgeralds Novels

6 pages (1500 words) , Download 2 , Coursework

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The author states that in most of Fitzgerald's novels, women characters serve as decorative figures.... They are portrayed as beautiful despite being viewed as worthless, egotistical, and callous and often, the survivors.... As main consumers, they are incapable of acquiring an intellectual ability....

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Statistical models and probabilities

2 pages (500 words) , Download 2 , Essay

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Newer techniques of construction are being explored to achieve maximal quality with minimal expenses and time of construction.... Statistical models and probabilities play an important role in this.... Performance of companies on past.... ... ... Alternative decisions are assigned probabilities accordingly....

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Cloud Computing Models

7 pages (1940 words) , Download 4 , Case Study

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The study "Cloud Computing Models" recommends that the cloud provider and the vendor reach a common ground with respect to control of the physical location with which cloud services are to be offered.... This will help in ironing out issues and preventing unintended export control violations.... ...

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Modern pricing models

10 pages (2500 words) , Download 2 , Essay

these modern pricing models are instrumental in determining the correct price of options.... the first chapter describes the Black-Scholes.... ... ... the paper also discusses the Merton model of jump diffusion as a financial analysis model, and its application in finance, its uses and properties, alongside its relationship to the Black-Scholes model....

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Psychological Models of Violence

7 pages (1761 words) , Download 2 , Essay

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This paper 'Psychological Models of Violence' attempts to explain human violence by discussing two psychological models of violence, which are social learning and psychodynamic models.... The models discussed here concentrate on conditioning or learning, personalities, social forces, and childhood issues....

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Parsons and Freidsons Models

6 pages (1500 words) , Download 3 , Essay

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This essay 'Parsons' and Freidson's Models'critically examines the doctor-patient relationship theories of Parsons and Freidson, and determines whether their assumptions are still relevant today.... Conceptual models of the doctor-patient relationship reveal the influence of various methodological models....

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Health Care Plan Models

1 pages (250 words) , Download 2 , Essay

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It plays an important role in our body.... Sodium regulates water balance, amount of intracellular fluid, sugar level in the blood, helps to generate the hydroelectric energy, controls nerve cell communication and.... ... ... This is not the full list of vital functions of sodium in our body.... But excess consumption of the salt can be quite dangerous as it leads to high blood pressure, cardiovascular diseases, osteoporosis, and kidney disease....

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Coaching Theories and Models

4 pages (1000 words) , Download 4 , Essay

It requires good leadership for employees to feel motivated and be able to productively engage in meeting the objectives of the organization.... It is a requirement.... ... ... The success of a coach is dependent on the type of model of coaching they have embraced.... While it may be argued that, the most important aspect in coaching is the communication between the coach (manager) and the employee (Chiaramonte & An understanding of the particular needs of an employee and diagnosing them appropriately is one of the most important aspects in coaching....

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Democracy: Voting Behavior Models

4 pages (1000 words) , Download 2 , Essay

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An essay "Democracy: Voting Behavior Models " will discourse the extent to which social structure model explains why people vote the way they do.... The social structure model explains how social factors shape voting behavior.... These include social class, age, occupation, ethnicity, etc.... ... ...

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Research Models, Data Analysis

4 pages (1469 words) , Download 3 , Essay

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The paper "Research Models, Data Analysis" highlights that, in the human resources area, as well as in the management area, the sequential transformative design together with other mixed data analysis methods outweighs by far the single design methods.... ... ... ... In today's society, change dictates most organizational dynamics and resistance is a major response to change....

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Politicians Role Models

1 pages (250 words) , Download 0 , Essay

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The author of the paper "Politicians Role Models" will begin with the statement that when people claim that something is impossible, this claim helps to influence an individual to work even harder.... This, in return, makes the impossible possible.... .... ... ... Everyone has something they dream would happen or that they would like to make happen....

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Models of Crisis Intervention

5 pages (1509 words) , Download 4 , Essay

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The author of the paper "Models of Crisis Intervention" will begin with the statement that crisis intervention strives to achieve certain goals like screening, providing counseling, and making referrals to those potentially affected by a disaster (Akiyama et al, 2008).... ... ... ... Rather than letting individuals who are in need seek services on their own, intervention acts to bring or offer help to them at the disaster scene....

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Trauma Recovery Models

6 pages (1751 words) , Download 0 , Article

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This paper 'Trauma Recovery Models' explores the concepts of trauma recovery with particular emphasis on the programs for recovery from military trauma.... It also discusses the discourse of post-military incident stress and the differing concepts deployed to mitigate the impacts of military personnel....

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Three Models of Strategy

6 pages (1518 words) , Download 0 , Essay

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This paper ''Three Models of Strategy'' tells that As such is the situation that confronts modern man, the necessity for understanding strategy goes beyond the acceptance of the belief that players who utilize it are more or less 'working with the same mental model.... ... ... ... Rather, what is demanded is to define strategy in a way that may encapsulate basic notions regarding it....

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Compensation Models Issues

1 pages (414 words) , Download 2 , Assignment

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The assignment "Compensation Models Issues" focuses on the critical analysis of the major issues in the compensation models.... Companies in British Columbia, Canada adopt different compensation strategies or models for their workers and contractors.... ... ... ... The most common models are the blended salary model and the salaried model....

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Existing Ethics Models

4 pages (1165 words) , Download 2 , Essay

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From the paper "Existing Ethics Models" it is clear that public relations act ethically when they act not merely based on money and biases.... Stories may be publicized on the grounds that 'people need to know' while still being impartial to all involved.... ... ... ... Media is a two-way street that creates more than a relation of consumption....

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Counterarguments in Young Voters

1 pages (250 words) , Download 2 , Essay

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The essay "Counterarguments in Young Voters" focuses on the critical analysis of the major issues in the counterarguments in Young Voters.... The article's counterargument reiterates that young people do care about politics; they just dislike it.... ... ... ... It can respond to them to a great extent by citing different research outcomes....

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Human Resource Management Models

8 pages (2292 words) , Download 4 , Essay

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From the paper "Human Resource Management Models" it is clear that meta-theory seeks to consolidate the gap between hard and soft theoretical models in the form of recognizing the importance of both the positivist and interpretive framework for understanding.... ... ... ... Generally speaking, managing a business is clearly about much more than organizing finances and production, it is also about managing and understanding people....

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Novels of Will Cther

10 pages (2557 words) , Download 3 , Essay

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The paper "Novels of Willа Cаther" discusses that generally, the re-visioning of Cather reveals that Cather is an immensely complex artist, quite capable of encompassing or even upholding tradition while simultaneously using it in the most ironic of ways.... ... ... ... Born on December 7, 1873, in Bаck Creek Vаlley, Willа Cаther wаs the eldest child of Chаrles Cаther, а deputy Sheriff, аnd Mаry Virginiа Boаk Cаther....

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Planning and Control Models

1 pages (513 words) , Download 9 , Essay

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The paper "Planning and Control Models" highlights that while financial accounting with its annual report relates to the overall progress of the enterprise, cost accounting must aid and fulfill management's needs for planning and control information.... ... ... ... The planning process is best started by examining the past, particularly with regard to trends and directions, and then forecasting the future course by projecting and predetermining cost, revenues, profits, and rates of returns on the bases of numerous alternatives....

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Integrating E-Business Models

6 pages (1828 words) , Download 0 , Essay

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The paper "Integrating E-Business Models" is a great example of an essay on e-commerce.... E-commerce has been in practice for slightly over a decade and continues to evolve with the technological advancements that have become a part of modern business practices.... ... ... ... No single description befits the term but in its simplest form, it can be defined as the second version in web development that easily allows a user to navigate across the world wide web (Botha, Bothma & Geldenhuys, 2008)....

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Models of Economic Planning

9 pages (2250 words) , Download 2 , Essay

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This essay "Models of Economic Planning" focuses on economic planning that has become a necessary tool for development strategy.... It helps the government to initiate corrective measures about market failures and other decisions.... It is a governmental method to tackle economic decision-making....

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Models for Healthcare Improvement

1 pages (333 words) , Download 2 , Assignment

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The paper "Models for Healthcare Improvement" outlines that writing projects require excellent skills toward achieving their objectives.... To prepare for this improvement, the author would use an up-to-date model of improvement as a framework to guide it.... ... ... ... This model such as that prepared by Associates in processes improvement is a powerful and simple way to catalyze improvements in a semester project....

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Types of Regression Models

4 pages (1019 words) , Download 2 , Assignment

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This assignment "Types of Regression Models" focuses on some hypotheses to be investigated by this regression was whether the level of education of women had an impact on their level of availability or participation in the workplace.... This was to be monitored using the coefficient.... .... ... ...

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Contrasting Leadership Models

8 pages (2339 words) , Download 7 , Essay

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The essay "Contrasting Leadership Models" focuses on the critical analysis of comparing and contrasting leadership models.... Leadership Models or theories have been a central part of organizational management for many years.... These help to make or break the workforce, and the business.... ... ...

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Limitations and Mathematical Models

3 pages (883 words) , Download 2 , Case Study

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As the paper "Limitations and Mathematical Models" tells, one can explain that in science, questions answered just invite further questions.... In the determination of disease pathophysiology, as more researchers work in the field, more and more are discovered about the intricacies of mechanism.... ....

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Define the marketing information system

2 pages (500 words) , Download 2 , Essay

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As the world experience the changes of new technology and the gradual improvement in every process of this world, it is vital to note how this technology has helped the people conducting business.... Businesses have not become easy but have gone another level up the ladder of.... ... ... The new and faster technology has helped human to explore one corner of the world while sitting in the other corner....

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Marketing Control of IceCool Company

2 pages (583 words) , Download 2 , Essay

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"Marketing Control of IceCool Company" paper emulates various means of advertisement and promotion of IceCool Company.... For example, during athletics competitions, IceCool Company will make use of banners that will be placed in various positions around the field.... ... ... ... As the demand for soft drinks and bottled water increases in the local and global market, I would like to start IceCool Company which produces IceCool bottled water....

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Adopting Different Strategies for Growth in Various Markets Like KFC and McDonald

14 pages (3500 words) , Download 2 , Research Paper

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This paper analyzes the following questions: Why localization strategy is important for the fast food industry in Asian countries?... How to use the localization strategy for the fast food industry?... What are the key factors affecting the success of localization strategy of fast food companies?...

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Marketing Ethics: Learning Team Skills

2 pages (664 words) , Download 2 , Essay

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In the essay 'Marketing Ethics: Learning Team Skills' the author analyzes business consultants, who have an important role to play in organizational development.... They often have to act in various capacities in conjunction with their client organizations.... ... ... ... The author states that often consultants specialize in a certain industry....

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Gillete: Product and Marketing Innovation

2 pages (500 words) , Download 11 , Case Study

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The case analysis provides a lot of information that is very helpful when put to the right use in helping Gillette stay ahead of the competition in a rather sudden and unpredictable environment.... In this matter Gillette needs to apply a decision making process into its current.... ... ... The company may not be facing stiff competition at the moment but judging from its history the likelihood of facing a tougher competition cannot be ruled out for the company....

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Airline Pricing Strategies

16 pages (4000 words) , Download 4 , Research Paper

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Marriott hotels took advantage of combining two different revenue management systems to link customer needs with internal operational components to ensure that productivity measured with demand (Thibodeau, 2005).... This essay discusses airline pricing strategies.... Heavy competition, procurement issues, and even consumer buying power are present in the airline industry....

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International marketing assignment

1 pages (250 words) , Download 2 , Essay

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The country is governed by a monarch and the king is responsible for making all major decisions (Shoult 22).... The Saudi Arabian government ensures that they provide a conducive environment for business (Shoult.... ... ... Studies have revealed that the country is among the 20 biggest economies in the globe and has also been ranked at position 22 out of 185 due to ease of doing business in the country and boasts of having the largest Arab economy (Shoult 3)....

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Redbull-Cola Marketing Strategy

1 pages (363 words) , Download 2 , Assignment

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The author of the following paper under the title "Redbull-Cola Marketing Strategy" will begin with the statement that Redbull-cola though not a new product in other parts of the world is considered new in Canada since it has never been there.... ... ... ... Redbull cola accompanies the company's core competence which includes: potential access to a wide variety of markets; make a significant contribution to the perceived customer benefits of the end product; and difficulty to imitate by competitors....

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Web-Based Business Management Applications

5 pages (1575 words) , Download 3 , Essay

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Targeted segments and positioning ……………………………… 5 ... Targeted segments and positioning ... As the paper "Web-Based Business Management Applications" tells, Buzweb will offer the following e-products; word processing, inventory management software, database management, customized data analysis application, loan calculators, accounting applications, desktop publishing, and graphic designs....

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Miles & More and Lufthansa Airlines

15 pages (3750 words) , Download 2 , Term Paper

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However, apart from flying, Lufthansa has other facilities as well that provide customers with miles and include hotels, cars in rentals, retail stores, mobile phone providers and banks (Schulz et al.... The company thus keeps on focusing on new product facilities for its customers targeting different market groups.... However, the company has greater opportunities through following this marketing strategy since it still has a “low membership in emerging markets” thus implying that targeting these markets could generate greater number of customers and thus higher revenues....

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Dating the Rocks of the Grand Canyon (Old-Earth vs. Young-Earth)

3 pages (750 words) , Download 11 , Essay

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Various geologists have made several attempts to ascertain the age of the earth using various methods among them the radiometric dating methods among others.... ... ... ... Geologists and other earth scientists have carried out certain geological surveys and studies on various earth materials such as rocks which have given a bit of clarification in estimating the age of the earth....

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Importance of Strategic Management Tools

58 pages (10204 words) , Download 2 , Dissertation

The paper "Importance of Strategic Management Tools" states that the expansion program is very important and customer satisfaction is at the top of the company's priority.... Thus, the survey questionnaire proved to be a significant help in the data gathering.... .... ... ... The tendency of the company is to remarkably create an option in order to sustain its effort to expand....

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History and Development of Air-conditioning

7 pages (1750 words) , Download 2 , Research Paper

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In the 1920s and 1930s, air conditioners had gained various customers as the movie theatres operators and the hotels.... In fact, 60% of motels and hotels in the nation used air conditioning by 1960s (Biddle 123).... This research paper “History and Development of Air-conditioning” discusses the development of air conditioners and extensive research done to find useful materials on this theme....

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International Events: What Trends Are Growing Outside the United States

6 pages (1784 words) , Download 2 , Research Paper

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From the study written by Kapiki, the author indicated that “the travel and tourism industry is composed of five parts: a) the tourism lodgings (hotels, motels, camps, cruise ships), b) the transportation services (ships, airplanes, trains), c) food and beverage operations (restaurants, bars, taverns, catering), d) retail stores (gifts, souvenir, arts/crafts shops) and e) the activities (recreation, educational trips, business, festivals, sport events)” (Kasavana and Brooks 1)....

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Essays on Segmentation Targeting and positioning of hotels