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International Events: What trends are growing outside the United States - Research Paper Example

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Date International Events: What Trends Are Growing Outside the United States? Overview of Global Trends Information and trends affecting global tourism is regularly being monitored by different international agencies including the UN World Tourism Organization (UNWTO)…
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International Events: What trends are growing outside the United States
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Download file to see previous pages The information contained herein is highly indicative of the optimistic prospects that event organizers and planners should capitalize to ensure gaining appropriate market share in the events tourism industry. The objective of the current paper, therefore, is to identify the trends in the event tourism industry outside of the United States. From the study written by Kapiki, the author indicated that “the travel and tourism industry is composed of five parts: a) the tourism lodgings (hotels, motels, camps, cruise ships), b) the transportation services (ships, airplanes, trains), c) food and beverage operations (restaurants, bars, taverns, catering), d) retail stores (gifts, souvenir, arts/crafts shops) and e) the activities (recreation, educational trips, business, festivals, sport events)” (Kasavana and Brooks 1). Thus, one could deduce that the activities part of the travel and tourism industry would be the focus of the current discourse. Specifically, one aims to determine what kinds of activities in the global tourism industry are most predominantly preferred to be undertaken or pursued by tourists outside of the United States. ...
Business travel demand has been fueled by growth in international trade flows, foreign direct investment, and cross-border merger and acquisition activity in recent years. As business travel often turns into leisure, both segments are affected by fluctuations in business travel” (Ontario Ministry of Tourism 22). Figure 1: Purpose of International Visit, 2006 and 2011 Source: Ontario Ministry of Tourism 22; World Tourism Organization (UNWTO) 4 It is, therefore, noteworthy to indicate that the purposes for global tourist travel still predominantly focus on leisure; in conjunction with VFR, health and religious purposes, as combined, would already comprise about 78% of the international travellers. The 2011 figure (right) shows, “travel for leisure, recreation and holidays accounted for just over half of all international tourist arrivals (51% or 505 million arrivals). Some 15% of international tourists reported travelling for business and professional purposes and another 27% travelled for other purposes, such as visiting friends and relatives (VFR), religious reasons and pilgrimages, health treatment, etc.” (World Tourism Organization (UNWTO) 4). A comparative analysis would, therefore, indicate that hardly any changes in percentages occurred since 2006. Therefore, event organizers should focus on identifying and managing events that cater to providing leisure and addressing the health and religious needs of the tourists. Likewise, the same study indicated a particular niche tourism where “special interest, culture, and /or activity-based tourism involving small numbers of tourists in authentic settings” (Ontario Ministry of Tourism 36) are to be addressed. From Figure 2 below, ...Download file to see next pages Read More
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