The Benefits of Social Media
8 pages
(2000 words)
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These theories and concepts include market segmentation, promotion, multimedia advertisement, cost effective marketing, and viral marketing.... To do this effectively, five major marketing theories and concepts are used, which are market segmentation, promotion, multimedia advertisement, cost effective marketing, and viral marketing.... According to Foss (2004), market segmentation helps marketers to identify the right consumer segment that has consumer behaviour that matches the products or services being offered by a company....