Market Segmentation Concept Essay Samples and Topics Online

The Particular External Environment of STABILO Malaysia

8 pages (2000 words) , Download 3 , Research Paper

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tabilo also has its ergonomics concept embedded in their new designs (STABILO US, 2010).... Effective management and evaluation tools such as the PEST Analysis, The Porter's Five Forces Analysis, the Competitor Analysis and the market Trend Analysis will all be done in this particular case.... Increased competitiveness will increase the company's access to better technology and market expansion.... There are however, other aspects of visual arts that cannot be done using computers, therefore this provides a stable market for pens....

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Quality management and competition in the parcel delivery industry

40 pages (10000 words) , Download 6 , Essay

Parcel industry has come a long way from being a service that centred on an individual's need to become a vital link in supply chain and logistics management in the contemporary business and industrial scenario world.... Although parcel delivery business could be as old as the.... ... ... ilization itself it got its present form and quality in the nineteenth and the twentieth century when the growing business and industry needs created a niche for existence of a service that could be used to send messages and parcels....

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Power, Security and Modern Life

7 pages (1940 words) , Download 3 , Essay

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POWER, SECURITY AND MODERN LIFE By Lecturer: of Affiliation: and Power, Security and Modern Life The Main Features of Foucault's Account of 'Governmentality' The concept of governmentality was first established by a French historian and social philosopher known as Michel Foucault (Bratich, Packer and McCarthy, 2003, p.... The field of governmentality does not seek to apply the political concept and social phenomena, but questions the very limits of, and features of governmentality (Dean, 2009, p....

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Marketing Plan for iPhone 4S

14 pages (3500 words) , Download 2 , Assignment

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This marketing plan explores various aspects including analyzing the market situation and establishing the objectives and strategies necessary for launching and marketing the product in UK market.... Starting a new venture or launching a new product in the market can be difficult.... Starting anew venture or launching a new product in the market can be difficult; the activity requires examining and evaluating various marketing strategies to come up with one that best suits the market and the targeted group....

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Climate Change, Global Warming, Renewable and Nuclear Energy

5 pages (1250 words) , Download 2 , Essay

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Global warming is identified with increases in temperatures.... Though it is often used interchangeably with climate change, global warming is but an aspect of the climate change.... Global temperatures have long been experiencing natural variations.... .... ... ... Currently, vast research suggests that global warming is ever increasing due to the high concentration of green house gases within the atmosphere....

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Increasing Prevalence Of Asthma And Allergic Diseases

5 pages (1250 words) , Download 2 , Research Paper

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The present article is an attempt to highlight the basic information required in understanding and managing asthma and other allergic conditions.... It is imperative to understand the health implications brought by numerous industrial effluents which are released in the environment without proper disposal management....

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Climate Change, Global Warming, Renewable and Nuclear Energy

5 pages (1250 words) , Download 1 , Essay

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This research paper outlines that global warming is identified with increases in temperatures.... Though it is often used interchangeably with climate change, global warming is but an aspect of the climate change.... Global temperatures have long been experiencing natural variations.... .... ... ...

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Forest Hills Metropolitan District Storage Pond Development

1 pages (1508 words) , Download 0 , Term Paper

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The paper entitled 'Forest Hills Metropolitan District Storage Pond Development' describes Constructive Engineering which would like to thank you for the privilege of analyzing the FHMD storage pond (reservoir) designs as part of our Senior Design project.... ... ... ... It is the recommendation of this analysis that in order for the project to proceed, a certain level of steps must be engaged and followed in order for the environmental and technical aspects of this project to be met....

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Categories of Microbes and Infections Caused by Microbes

5 pages (1428 words) , Download 0 , Essay

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"Categories of Microbes and Infections Caused by Microbes" paper states that microbes are essential to human existence.... They are a vital part of earth cycles like the carbon and nitrogen cycle and important role in ecosystems through recycling dead organisms and decomposition of waste products....

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Types of Plastic Surgery

4 pages (1326 words) , Download 3 , Research Paper

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The paper "Types of Plastic Surgery" states that according to official statistics, approximately 65,000 surgical cosmetic procedures were performed in 2008 in the UK - 50% more than in 2003, whereas in USA 1,435,444 plastic surgeries were conducted in 2007.... ... ... ... As mentioned earlier, the major advantage of plastic surgery is its ability to enhance the appearance or beauty of a person....

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Running Water vs Groundwater

5 pages (1517 words) , Download 2 , Essay

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The essay "Running Water vs Groundwater" focuses on the critical analysis of the major peculiarities and interrelation between running water and groundwater.... More than 70% of the earth's surface is covered with water.... Most of the water present on earth is not available for human use.... ... ...

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The Restaurant Group Plc: Profit Margin Analysis

11 pages (2970 words) , Download 0 , Case Study

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The company's business targets the rising casual dining part of the market.... The focus of the company is based on continuous evolution and development of their brand to ensure that the business remains appealing and relevant to the ever-changing and fast-paced market place.... Additionally, the company has targeted market segments which offer entry barriers, where the sales people can be able to deliver better growth in cash flows and profit and where there is potential for high returns on various investment platforms....

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Extrinsic Motivation Contributing to Employee Performance in Tesco

9 pages (2827 words) , Download 0 , Case Study

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It is said that Tesco's success is mainly due to the employee performance within the organization and the work culture that has motivated the employees to perform well and the company has set up its position in the market (Woods, 2007).... Tesco has got wide range of customers for its retail market and the employees are highly trained to serve the huge customer base (Roberts, Hann and Slaughter, 2006).... he company's protocol deals with maintaining an ethical relationship with the clients, stakeholders and the employees such that it can maintain its position in the market....

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Different Types of Marketing Communications

24 pages (6000 words) , Download 2 , Research Paper

From the paper "Different Types of Marketing Communications" it is clear that the Sainsbury can improve on the marketing communication budgeting process by first analysing the performance of the market as a whole then look at the individual products.... This report would attempt to analyse the roles played by the marketing communications in stimulating a set of desired responses from customers within a target market.... heoretically, marketing communications can be defined as the process of presenting an integrated set of stimuli to a market target with the aim of raising a desired set of responses within the market target and setting up channels to receive, interpret and act on messages from the market to modify present company messages and identify new communications opportunities (Lancaster and Reynolds 1999:149)....

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Educational Policy Issues

4 pages (1202 words) , Download 3 , Essay

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n addition to this there is also an emerging concept of category heads that are fundamentally responsible to look after different branches of schools working under the same trust or non-profit organization.... The essay "Educational Policy Issues" focuses on the critical analysis of the major issues in educational policy....

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Interconnectivity of Apple and Cofco's Strategic Resources

11 pages (3256 words) , Download 0 , Case Study

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In the technological market, Apple is one of the companies with the most distinct competitive advantage.... In the technological market, Apple is one of the companies with the most distinct competitive advantage.... The COFCO and the exclusive rights it enjoys, as well as a market structure that would come into existence if COFCO were absent, are important factors when determining the welfare and trade effects of COFCO.... Any Apple product released to the market faces great competition for the market share....

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The Transformation of the Music Industry Supply Chain

8 pages (2000 words) , Download 2 , Essay

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It is evidently clear from the discussion that using the supporting models with particular emphasis on globalisation, consumers, suppliers, economic and technological developments one will see that despite the attention paid by the big fives to maintain their hold over the market the internet, has gradually change things.... in 2000 took it to the dominant market position.... n the mid 90s, 62% of the music market was controlled by WEA, Sony, PolyGram, and BMG and within the label sector the then big six (including EMI) controlled 80%....

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Views and Explanations of Globalization

13 pages (3781 words) , Download 2 , Coursework

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According to analysts, globalization as a concept denotes both the solidifying of the world and amplification of perception of the globe as a whole.... Currently, most or nearly all the current systems of global trade and communication support the concept of mass import of foreign cultural materials.... In essence, there has been in reality a transformation in nearly every financial aspect of the current global market.... The law of this informal leadership becomes the market logic and status in this emerging order is often the function of economic performance (Weiss, 2011)....

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Chinese Traditional Literature

7 pages (1750 words) , Download 3 , Research Paper

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Mencius developed his populist concept to impact reform to feudal lords and society.... In his concept, he upheld that humans lacked inherent seeds of virtues, hence their nature was evil and required to be taught and guided by moral principles to correct their tendencies.... In his concept, naturally, people are usually inclined towards their self interest and because they love themselves, they may not hesitate satisfy themselves....

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EPoe Psychological problems

5 pages (1250 words) , Download 2 , Essay

From a very early age, his life was characterized by separation.... Born to David and Elizabeth Poe in 1809, Edgar's parents had.... ... ... However, that year, his mother died and the children were again separated, this time from each other – Henry staying with the grandparents, and Mrs.... John Allan (Giordano, 2005)....

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The Effects of rewards on employee motivation

14 pages (3500 words) , Download 2 , Essay

he terms "external" as applied to the concept of needs or rewards refer primarily to the source, organizationally speaking, through which individual needs tend to be satisfied (Schuler 79).... The external rewards which the worker receives in terms of monetary return, job satisfaction, job interest, and job rank or status are usually considered to be the most important in his motivation to work hard and well....

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Major Questions in Internal Auditing

20 pages (5121 words) , Download 3 , Essay

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Management in this global village concept should have such remote controls, from their headquarters, so that those with delegated powers act in the best interest of the organization.... In the present Global village concept, the executives and other staff need to screened according the values that will set by the parent organizations, so that they will carry universal brands.... ith the increase inautomation, at all levels through out the world and the concept of outsourcing the business activities to any part of the world, has now made the managements to look for new concepts....

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History of Psychology

5 pages (1250 words) , Download 3 , Essay

While going through the first article, one notices that the common concept of psychology and religion, pragmatism, is being discussed; the fact that at that time all the concepts were considered important only when they were proved.... Over the last millennium, the face of the world has changed....

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Sales in Account Management

3 pages (750 words) , Download 3 , Essay

Cost focus is a lower-cost competitive strategy that focuses on a particular geographic market.... In order to assess the situation the company can provide its own market research to collect and analyze the available information.... This second activity is sometimes referred to as market intelligence for it enables management to build up a picture of the market in which they operate and chart the significant changes and trends so that strategies may be initiated and changed as appropriate....

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Arguments in Support of the Theory of Comparative Advantage

10 pages (2500 words) , Download 2 , Term Paper

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The concept becomes weaker since the global production process becomes more complex, and labor becomes more specialized.... Introduction According to Suranovic (2003), the theory of comparative advantage is "perhaps the most important concept in international trade theory.... Secondly, the theory is easy to be confused with another concept regarding advantageous trade, known in trade theory as the theory of absolute advantage.... However, the theory is attributed to David Ricardo, who explained it in greater detail in his 1817 book The Principles of Political Economy and Taxation and explained the concept on foreign trade in an example involving the same two countries....

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Cultural Impacts On HR Activities

11 pages (2750 words) , Download 4 , Essay

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In this case McSweeney adds that if Hofstede had taken the third concept into consideration, that concept would have been included to be the uniform one.... Here according to McSweeney, the third concept is representative of the fact that individuals within an organization share the same national culture.... ultinational organizations are the planners to reach the market place on a global level.... International market means that the targets are the various countries as well as the various cultures related to these countries....

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Management Theory and Environmental Forces of Toyota Company

10 pages (2500 words) , Download 2 , Research Paper

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From the company profile, it is possible to observe that the management has incorporated the concept of division of labor in all its divisions.... Operating within a market environment characterized by heightened competition has the impact of increasing market operating costs in terms of advertisements and product differentiation Management Theory and Environmental Forces: Toyota Company Case Study Year of Study/Semester: Submitted: ... In an attempt to further strengthen its market leadership position, the company has diversified its activities....

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Strategic Perspective - Tesco Supermarket Company

16 pages (4609 words) , Download 0 , Case Study

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t is prudent to mention that value chain analysis bears a concept that aid in decision support tool.... In United Kingdom, the grocery market is vastly dominated by big companied that pose competition to Tesco.... They include; Asda, Sainsbury's and Safeway which altogether share a gross market of about 70% while the rest is consumed by other small scale groceries (De Toni and Tonchia, 2003).... To add on this, market also strategized on including pharmacy and banking services near their customers (Drejer, 2000)....

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Corporate Social Responsibility Performance Progress in UK Firms

18 pages (5062 words) , Download 5 , Report

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A more general direction for defining CSR is laid by the European Commission that identifies CSR as a 'concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis.... But not all businesses have adopted CSR into their core business practices and not all can afford to adopt this concept.... Studying the history of CSR as a practice or concept also helps understand the perspectives that various businesses have taken in implementing CSR....

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What Is Strategy in the Business Environment

10 pages (2500 words) , Download 3 , Assignment

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However, the strategy is such a powerful concept because many businesses survive and move to greatness today because of their successful implementation of it.... However, strategy is such a powerful concept because many businesses survive and move to greatness today because of their successful implementation of it, efficiently and effectively.... This move will provide a clear illustration of the concept linked to the strategy.... To achieve this competitive edge and become a cutting edge over its competitors, strategic moves are essential as it is only by means of these that the said marketing firm will be able to guarantee a competitive force to enable it to push forward to the on-going competition in its market niche or generally industry....

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Aviation Strategy

10 pages (2500 words) , Download 3 , Assignment

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Therefore the operation strategy of the Airbus A380 is always suited for the larger airports where the hub to hub concept prevails.... Another operational strategy adopted by the Airbus A380 is to link its hub to hub concept with that of other airlines who will be able to book passengers from the smaller cities to the hub and forth as they embark on a longer journey internationally to other countries.... The improvement in seating capacity has now emphasized the significance of long haul services in improving market shares and revenues for airlines operators....

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Using the Five Forces Model of Competition

2 pages (770 words) , Download 0 , Assignment

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This is because those three firms not only enjoy the largest market shares but also manufacture highly competitive products that ensure they maintain their presence in the industry (Thompson, Peteraf, Gamble, and Strickland, 2014).... Although it sells abroad, its focus has always been to conquer the domestic market first, something that the two rivals seem to have done already (Thompson, Peteraf, Gamble,e and Strickland, 2014)....

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Three Branches in the Role of a Teacher

6 pages (1613 words) , Download 2 , Report

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Additionally, metaphysics evaluates a reality from illusion based on the concept of existence.... Reality is the fundamental pillar behind the concept taught in epistemology for various categories.... concept chairs are also an important way of enhancing the teaching process through capturing a learner's attention....

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RXD Marketing Plan

2 pages (500 words) , Download 2 , Assignment

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he customers' way of living, opinions, attitudes and cognitions as well as their self concept will have to be considered.... This leads to self concept which makes this group of people for instance be in love with high social status.... This was very successful making RXD to come up with very comfortable ballerina shoes in the market.... This paper is going to cover the market exploration of ballerina shoes in France.... RXD has to select a reference group which will help her do the sale of her products in this new market....

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Strategic Audit Project: SWOT Analysis

2 pages (500 words) , Download 3 , Research Paper

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Thus, such prevalence of high business market competition might generate threat for Aurora Healthcare (Aurora Health Care, 2014).... In order to evaluate the internal business factors, it is vital to understand the strengths along with weaknesses and opportunities as well as threats of an organization....

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Organizational Development Analysis on Generational Differences: Challenges for KEYW Corporation

19 pages (4889 words) , Download 0 , Case Study

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Subsequently, the concept of organization development (OD) plays an imperative role in assisting business organizations towards performing their respective operations effectively in the present changing market conditions.... Contextually, the management of the company with the concept of OD comprising theories of planned change and intervention processes among others will develop itself as a self-designing organization.... In the present scenario, the market and the business conditions are incessantly changing due to the reasons like increased level of globalization and advent of pioneering technologies....

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The Rules and Regulations Governing the Way of Life of Such People

5 pages (1619 words) , Download 0 , Case Study

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In guiding morality and ethical behavior in society, Confucianism emphasizes on the concept of relationships where each individual in the society has both responsibility and obligation towards others (Yao 34).... The consequence of emphasis on interconnectedness is establishment of cooperation among members of society which is important an important survival concept since it establishes reciprocity where people support one another in times of trouble.... aoism concept of correspondence between human and the universe are part of the Chinese society where people believe that changes of the celestial influence social and personal trends and reversibly social and personal behavior can cause fluctuations in the universe....

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Creative imagination

5 pages (1250 words) , Download 2 , Essay

Both discuss Kant at length, including his thoughts on how the imagination is However, the two philosophers' approaches to Kant differ in several fundamentally different ways: while Singer presents Kantian ideas in fluid form, embedded in the context of a linear history developing the concept of the “aesthetic”, Warnock presents Kant analytically: developing Kantian ideas in a systematic, step-by-step fashion....

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What Is Globalisation and How Does It Affect the Multinational Enterprises

6 pages (1500 words) , Download 3 , Essay

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The concept of globalization has several definitions and interpretations, which range from such diverse disciplines as anthropology, philosophy, sociology, and business.... According to Dehesa (2012: p39), there are four fundamental aspects from a business perspective that define the concept, which are trade and transactions, movement and migration of people, investment and capital movements, and knowledge dissemination.... For instance, any MNC that wishes to operate in America, Europe, and Asia has to ensure that their operations are led by people who understand the culture of the new market....

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Who are the 'winners' and 'losers' in globalization

5 pages (1250 words) , Download 2 , Essay

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It is generally presumed that the concept of globalization would usher in economic advantages which must accrue to the entire globe rather equitably.... It is generally presumed that the concept of globalization would usher in economic advantages which must accrue to the entire globe rather equitably.... These inequalities, by themselves, would make any concept of global polity, economy or social bond from arriving in synthesis for maintenance of global social order....

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The Deregulation of Carriers as an Approach to Eliminate the Issues of the Airline Industry

5 pages (1358 words) , Download 0 , Term Paper

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This particular concept enabled decrease in plane sizes on basis of distance covered and even provided an option for transfer stations to passengers.... The EAS program based on the concept of deregulation of carriers provided subsidized services and it was associated with identification of hub for community.... There was a dramatic growth experienced in the market due to integration of jets in early 1960s and mid 1970s....

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The Origin of Fire Engineering and Current Developments

13 pages (4098 words) , Download 0 , Literature review

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This paper ''The Origin of Fire Engineering and Current Developments'' tells that In general, fire engineering can be viewed as a discipline to protect people, property, and the environment from the destructive effects of fire using science and engineering principles.... Fire engineering includes specialized fields....

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Humanistic Psychology

5 pages (1250 words) , Download 4 , Essay

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This notion stems from the humanistic psychologists' belief that there is a deep-set connection between a person's behaviour and both his inner feelings and self concept.... In this sense, self concept is used in reference to how people think about themselves and also how they evaluate themselves, including their attributes and what and who the self is.... Therefore, psychologists believe that in order for self awareness, an individual must possess the concept of oneself....

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Voltaire's Candide

4 pages (1000 words) , Download 2 , Essay

n challenging the concept of optimism, Voltaire works through the characters and their experience in life.... There have been many such people in the history who dared to do the same.... Voltaire (1694-1778), in the mature age of the Enlightenment, wrote Candide and he.... ... ... es that he is one of the greatest in the history by his retaliation against the tenets of the eminent philosophers of the Enlightenment, especially Leibniz, who claimed that mankind lives in the best of possible worlds....

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Tourism and Visual Culture

6 pages (1603 words) , Download 0 , Term Paper

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The concept of gaze emphasized the visual nature of tourism.... In this concept, the sights consumed by tourists are normally selected, stage-managed and directed by the tourism industry (Urry, 1990).... The concept of authenticity derives the quality of being ‘other' to the tourists.... The concept enables tourists to gaze at the local people having colourful national costume or performing out traditional rituals.... The concept of deep horizontal comradeship was fundamental to marketing of photographic products in England....

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Matching Therapies Analysis

6 pages (1724 words) , Download 2 , Research Paper

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Person-centered therapy (PCT) provides for Therapist Unconditional Positive Regard (UPR), as one of its core concept.... Under this concept, the client and the therapists interact in an open manner, without any preconceived determinations or premature conclusions (Rogers, 1959).... Another core concept of Person-centered therapy (PCT) is Therapist Empathic understanding (Bruno, 1977).... The other core concept of Person-centered therapy (PCT) is Therapist Congruence, or Genuineness, where the therapist is fully engaged in the client relationship as opposed to mere listening and acting as if they are concerned (Poyrazli, 2003)....

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Mencius and Dao Den Jing Compared

3 pages (750 words) , Download 4 , Essay

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My goal in this paper is to explore the difference between Mencius and Laozi's teachings in relation to the concept of the relationship between the ruler and the people.... His major contribution into philosophical concepts that sought to defend Confucius was the elaboration of the concept “human nature is good”, which had been introduced by Confucius (Shun, “Mencius”).... Bokenkamp in his research further explains this concept in the following way: heaven and earth are humane to those who do good and inhumane to those who do evil....

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Internet Memes in the Light of the Work of Art in the Age of Mechanical Reproduction

4 pages (1079 words) , Download 3 , Essay

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Discussion Immediately following the development of the concept of internet memes, the idea was taken by many in the field and a number of websites appeared which served the purpose of providing newly developed memes with expressions which could be molded according to one's needs.... Dawkin's (1976) work 'The selfish gene' will be used to get an idea about the origin of the concept of memes.... Aims of the project The aim of this project is to weigh the concept of memes against a standard; an article by a well known literary critic from Germany....

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Analysis of Trouble in Paradise Article Written by Adam Piore

1 pages (435 words) , Download 7 , Essay

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Published in the July 2nd, 2002 edition of Newsweek magazine, the article discusses some of the issues and effects resulting from the introduction and spread of the concept of 'eco-tourism' to several parts of the world.... The article also discusses the evolution of the concept of eco-tourism as a way to protect fragile ecosystems and deliver some long-term benefits to the local populations.... The power of marketing and the widespread acceptance of the concept have resulted in explosive growth in the eco-tourism industry the world over....

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Overview of Wal-Mart and Outsourcing Issue It Is Facing

6 pages (1710 words) , Download 0 , Assignment

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The company commands a huge market presence where it controls at least 65%.... Customers can have all their issues solved efficiently and this is likely to boost the place of Wal-Mart in the market.... The planners must first of all scout the outsourcing market to find the best vendors there are of customer relations services....

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Essays on Market Segmentation Concept