Market Segmentation Concept Essay Samples and Topics Online

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It has de-constructed the concept of geographical boundary for the businesses and has made it one of the most promising instruments of advancing one's business base.... The environmental factors have significantly influenced the formation of a new political equation and intrinsically connected through the new age communication and interdependent market forces.... n the rapidly changing times, the firm must widen its market strategy to incorporate B2C business strategy also....

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The Pareto Welfare Criterion

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Many economists may and do use this concept for game theory.... They could invest more in their public sector and improve the goods in the market provided by them to the public at a much lowered price then available in the market.... They could even privatize the companies so that natural monopolies are avoided in the market which exhibit increasing returns to scale.... And lastly the government could put on economic regulations so that the market works on a safety standard for e....

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Effective Leadership in the Organizational Success

13 pages (3371 words) , Download 4 , Term Paper

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The discussion in this study has evaluated the concept and principles of effective leadership described in the book 'The Servant' with different activities of management.... The further discussion in this study will interlink, elaborate and align the concept addressed in this book with the effectiveness leadership activities, efficiency in terms of team building and management and importance of communication within organization.... It will also emphasize on different leadership as well as managerial skills such as persuasion and effective decision making with the assistance of the concept acquired from the book “The Servant”....

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Real Estate Development Research Project: Tysons Corner Center

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The most common form of business at the Tyson's Corner is the partnership a concept while limited partnership also can be seen to a lesser extent.... Thus the concept for Future Development and Land Classification System was adopted as planning guide to the second phase of the Planning Horizons.... Macerich, the current owner of the Tyson's Corner, is focused on developing up-market high growth potential properties in Arizona, California, New York City and so on....

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Building of the Country Scene

11 pages (3187 words) , Download 2 , Thesis

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More importantly, the country music depicted the same concept of hardships that were associated with the blues and with the country living in the South (Ellison, 12).... By 1923, the concept of country music began to evolve in the south, mostly with the evolution of the blues music.... When the Great Depression began, many began to focus on the concept of country music, specifically because of its relationship to overcoming hardships needed at the time....

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Legal and Ethical Considerations in Marketing

10 pages (2500 words) , Download 2 , Essay

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On the contrary, there exist many customers who are strictly against this technique of advertising on grounds that because the technique requires substantial financial investments, the drug companies focusing on direct-to-customers selling concept have to spent maximum money on advertising rather than on research and development.... Ethical justifications of PharmaCARE's use of Colberian intellectual property Utilitarianism The basic meaning of utilitarianism is the concept, which describes the “scope and freedom of individual liberty under the state authority” (Debate Central, n....

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Gender and Society: Intimacy and Personal Relationships

12 pages (3266 words) , Download 3 , Essay

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Its key concept is that a durable and emotional tie can be created with the other based on qualities inherent to the bond itself.... The concept of family values does not align with the reality of long working hours, business trips, weekend seminars and career moves.... Study results support the concept of the flexible, geographically and economically mobile indivdual, choosing and undertaking certain ways of being.... However, the most serious concern for central and eastern European countries is on ensuring that families secure a living wage during the process of labour market restructuring, thus supporting self-sufficiency and promoting commitment to family life....

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The Purpose of Learning Journal

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a) Racism – Racism is a global issue and it is a social concept in which the people are divided into different groups according to their races.... The main idea that is related to this concept is that prejudice can be implicit or explicit.... Begenten and Hehman has understood the concept of ageism clearly ....

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Jean Watson's Theory of Human Caring

7 pages (2020 words) , Download 5 , Research Paper

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Transpersonal compassionate moment is another important concept of this theory.... Additionally, caring and healing modalities is another concept of the human caring theory.... Another concept is inner synchronization and level headedness for maintaining sense of balance (Butts & Rich, 2015). ...

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Professional Development Article

5 pages (1250 words) , Download 2 , Essay

ontained in the article are many pharmaceutical companies and their profitability achieved for 2007-2008, their innovation focus, accounting, and how each firm has positioned itself for growth or loss in the face of how each firm chooses to market its products or its research and development efforts.... These are the macroeconomic factors that strongly influence whether pharmaceutical companies are maximizing their market presence either through failure to diversify their holdings or improve their research and...

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Factors Influencing Consumers Buying Behavior in Choosing Luxury Brands

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(2002) perceive that nowadays most of the learned students in universities get a lot of allowances from their parents and provide a ready market for luxury products.... As the number of high-income increases, wider market for luxury products widens significantly (World Luxury Association, 1998). ... Businesses that have brand loyal customers have the highest returns and greater market share (Engel et al.... Luxury products require some exclusivity so as to remain marketable and prestigious in the market. ...

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The Value of Social Representations Theory to the Social Sciences

13 pages (3507 words) , Download 3 , Essay

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Thus how is truth or objective knowledge understood in terms of social representation theory Social representation being dependent on subjective perceptions and understanding, the concept of objective knowledge and knowledge representation within any social theory may not even be relevant as social representation theory is about epistemic understanding of knowledge or how a kind of social structure is given to thoughts, ideas and concepts.... Redding believes that Bourdieu's appeal to the body disposition would be based on Kant's intuition concept and distinction in terms of logic and negation....

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Organizational Behavior and HR in Sony Corporation

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Primarily, changes had to be developed for the firm due to new innovations being introduced into the market by competition, especially as it relates to Apple (the iPod) and Samsung that introduced the LCD television before Sony.... Primarily, changes had to be developed for the firm due to new innovations being introduced into the market by competition, especially as it relates to Apple (the iPod) and Samsung that introduced the LCD television before Sony.... Kalyanaram and Gurumurthy (2008) offer that businesses that are the first to market in certain industries have a significant competitive advantage over competitors....

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Organizational Design, Growth, and Challenges

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As the paper "Organizational Design, Growth, and Challenges" tells, the most salient way of researching the environment in which an organization operates is through the use of SWOT analysis.... This is an acronym used to depict the Strengths, Weaknesses, Opportunities, and Threats of an organization....

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How Companies Demonstrate Social Responsibility

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Corporate social responsibility is an important but 'evolving' concept and thus while it may be easier to define it; it is certainly difficult to explain the motives of a company behind the adoption of this strategy.... CORPORATE SOCIAL RESPONSIBILITY Introduction Corporate social responsibility is an important but "evolving" concept and thus while it may be easier to define it; it is certainly difficult to explain the motives of a company behind adoption of this strategy....

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General Motors Strategy and SWOT Analysis

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The customers seem to prefer less expensive quality cars which are smaller, the concept which GM lacked. ... This is an added advantage it can capitalise on by producing vehicles that can make it absolutely unique from those manufactured by other rival competitors already in the market. ... This endeavour calls for precision on the market segment being targeted.... Venturing into other business such as finance, computers and IT or even aircraft like what GM has undertaken to do is a remarkable stance that can cushion the company from an unexpected mishap that can take place in the market....

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Urban Regeneration Reshaping the Future

40 pages (10000 words) , Download 4 , Dissertation

This paper under the title "Urban Regeneration – Reshaping the Future" investigates the issues of the fact that cities do not exist apart from the wider economic, political, and environmental factors that set the course of the countries and nations' development.... .... ... ... Urban regeneration, being a product of social, economic, and physical necessities of the individuals, which has its origins at the beginning of urban development itself, is also a powerful tool in delivering wealth, sustainability, and social cohesion; as well as the ongoing regeneration projects are quite feasible, under certain conditions....

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What are the key factors in developing successful brand

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The Power of Branding From concept to Action.... The study would finally present a conclusion that would summarise the findings of the study and would also try to suggest few points that could be used by the organization to create a sustainable competitive advantage in the market.... Brand is an intangible asset for an organization that essentially differentiates the products and services of one organization with the rest of the others in the business market....

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The Republican Citizen and the Author of The Prince

7 pages (1900 words) , Download 2 , Essay

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According to this definition, branding is not just the concept of marketing your product and making it known but it is the concept of differentiating a product or a service from one seller to another.... From the theories of organization culture, organization structure, staff motivation, and effective leadership this is an ideal concept.... This concept can be applied in the leadership strategy of the company.... it has been interesting linking the concept of the prince with that of the corporation which is viewed as a human being....

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Rational Choice Theory

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The author examines the theory of Rational Choice which has influenced the evolution of criminal law, crime prevention systems and law enforcement practice.... The theory, founded on Jeremy Bentham's Principles of Utility, asserts that individuals who are involved in crime are rational actors .... ...

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Business Organizations Operating in Washington Square Plaza

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The paper "Business Organizations Operating in Washington Square Plaza" states that in a few years, there has been a significant increment in the number of business organizations operating in Washington Square Plaza, and that has resulted in the growth of businesses.... ... ... ... However, by today, the Plaza has twenty-six organizations with a population of 312 employees which indicates the growth in the number of business organizations on the premises....

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Company Analysis for Yahoo

14 pages (3500 words) , Download 4 , Research Paper

According to Yahoo.... om their mission is to be the most essential global internet service for consumers and businesses (yahoo.... om), they have four core values, excellence, innovation, teamwork, community and fun.... Yahoo needs no further introduction as it is one of the world's leading Internet communications, commerce and media companies with over one hundred forty five million users each month and who hasn't visited Yahoo lately According to research, Yahoo retained to complete several successful banner campaigns for key Yahoo clients as well as execute conceptual work on a new global technology ventures for the company and it was said that one of its ion's banner campaigns was even served up ....

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Leadership Changes in a Globalized Business Environment

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Theories helps explain why things happen in a particular manner while models interpret representation design of elements in a certain concept as well predicting future occurrences.... Furthermore, they lead employees towards the mission and the vision of anorganisation as they aim to acquire larger market share.... It is a major desire for an organisation to be influential in the market with notable impacts in the society.... The leaders must understand the business environment, its needs, the resources available, the market potential, unutilized resources as well as opportunities available for them to make informed decisions....

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Theoretical Models and Empirical Evidence

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Financial development is a broad concept and so different variables are identified to act as proxies for financial growth.... Financial instruments like tradable assets, market indicators and institutions have come up to improve the outcomes arising from information generation and costs due to economic exchange namely transaction cost.... It has been seen that countries which has a developed market and an improved banking sector helps in economic growth (Levine, Loayza, and Beck, 2000)....

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Evolution of Computing Technologies

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The concept of integrated circuits (ICs) became common in this era; due to which a sudden growth of computers was witnessed.... This research is being carried out to evaluate the evolution of computing technologies under the following divisions: abacus, mechanical calculator, analytical engine, four generations of computers, Microsoft Windows, a decade of the 1990s, and 21st century....

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Fashion Caf: Lack of Entrepreneurial Persistence

7 pages (1750 words) , Download 2 , Case Study

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Moreover, themed concept is a business concept, not a restaurant concept.... When the concept is novel, the critical dimensions have to be identified along which the idea must be assessed.... Fashion Cafe was not a novel concept as it was based on the Planet Hollywood chain which was successful at that time.... Many had started cafes like these using food and sex concept without studying the potential market and the customer demands....

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Oman Telecommunication Company

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The author describes the market potential, the mission statement, companies activity, and future plans, strategic changes in management policies concerning human resources and privatization.... 0% stake in the company was sold at the Omani Stock market in June/July2005, with 9%sold to specific pension and charitable funds.... It has launched its digital cellular network in 1996 and was the only mobile service provider in Oman until 2005, when new entrant Nawras telecom forayed into the market....

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Philosophy of Language

6 pages (1794 words) , Download 2 , Essay

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The first such concept is the so-called sense that is contained in each expression.... Another crucial concept of Frege is the notion of significance, or reference, of an expression, which is the actual object, conception, or function that that expression aims to represent.... In application to the dilemma between thought and language, the usage of the mentioned concepts is very helpful as we may actually equate Freges concept of sense that assumes different forms related to the same reference with our thoughts....

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Analysis of the Critical Theorists View on Domination

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The concept of Domination Due to the radical perspective of the critical theorists, the social notions presented had effects that can be attributed to the concept of domination.... Domination is the main concept that links the different points of views of the different advocates of the critical theory but is considered as the uniting factor in the critical theory.... One explanation on the concept of domination is the manner by which a person can lead two different lives: one is with a force or any social factor dominating him or her; and the other is without domination....

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Braithwaite's Theory of Reintegrative Shaming - Disgracing an Offender without Stigmatizing

6 pages (1767 words) , Download 3 , Literature review

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While rehabilitation certainly is a concept which has influenced criminal justice and penal development over the past hundred years, the focus of the UK, as well as most Western countries', justice systems has been upon punishment.... Restorative justice is a concept which is increasingly being utilized throughout the world and it moves away from punitive measures.... Rehabilitation does fit into the equation but this is a relatively new concept within Western penal systems....

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The Idea of Universality in Literature

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"The Idea of Universality in Literature" paper argues that while universality is a concept that facilitates a deeper and more thorough understanding of literary works, it is important to take into account the distinctive characteristics of the book.... He says that the concept of universality has been very misunderstood while interpreting non-western literature.... The answer to this is that universality is a concept that aids understanding of certain literary and cultural texts in specific contexts....

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Schools of Thought That Influenced Viktor Frankl

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While he professes that he was influenced by Freud, Adler and other existential psychologists, he deviated from the original concept of existentialism and created his own existential philosophy and psychotherapy (Corey 143).... While he professes that he was influenced by Freud, Adler and other existential psychologists, he deviated from the original concept of existentialism and created his own existential philosophy and psychotherapy (Corey 143).... The connections of religious ideas to the school of logotherapy made this concept much more in touch with the spirituality of humans, rather than the biological....

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Achieving Financial Targets and Customer Satisfaction

12 pages (3645 words) , Download 3 , Essay

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eanwhile, Lamb, Hair, and McDaniel (2009) discussed on their book about the extensive mission statement carried by a lot of companies, which states the concept of offering products with high-grade quality toward the global market.... The broad concept of operations management may face difficulties along with how hospitality businesses would configure both their products and services. ... It also depends on the creation of new resources and capacities in regards to the fast changing market situations....

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Design Thinking: Influences and Critiques

7 pages (1825 words) , Download 1 , Essay

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Design Thinking: Influences and Critiques Introduction Because of the globalization and liberalization, competition is getting stiffer in international market.... It is impossible for the modern companies to stay competitive in the global market with the help of traditional products, services and business management techniques.... For example, during the initial stages after the introduction of globalization, Parker Pen Company tried to implement same strategies all over the world to market its pen products....

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Application of Various Accounting Theories

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The first level defines the market's active quoted prices for liabilities and assets within a measurement date.... The other notable factor is the proposition that has been highlighted in the proposal that demands that the cost, market, and income approaches should be used as the techniques for the valuation of a measurement.... ??The price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date” (Whittington & Delaney 2009, 28) ...

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The History of Economic Ideas and the Political Philosophy

23 pages (5750 words) , Download 3 , Research Paper

The present research paper "The History of Economic Ideas and the Political Philosophy" mainly deals with the comprehensive overview of the history of mercantilism school of economic thought during the 17th and 18th centuries along with the main focus on various economic thoughts.... ... ... ... The major schools of thoughts that are discussed include Classical Political Economics, Mercantilism, Marxism and Capitalism, and Neoclassical Economic Thoughts including the contemporary theories of the 20th century....

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Adult Learning Assumptions

3 pages (750 words) , Download 3 , Research Paper

hile all of the assumptions are significant to adult learning,this paper identifies and support self-concept,experience,and motivation to learn assumptions as the most right to the type of learning.... While all of the assumptions are significant to adult learning, this paper identifies and support self-concept, experience, and motivation to learn assumptions as the most right to the type of learning.... Studies have been undertaken on adult education with Knowles' approach towards assumptions of adult education as an example and this paper argues that three of the Knowles' assumptions: self-concept, experience, and motivation to learn, are the most right....

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Ethics and Law in Business and Society (4 questions)

4 pages (1000 words) , Download 2 , Essay

market failure According to the perspectives of the economists, market failure is a situation where the allocation of goods and services in a free market are not sufficient.... Some of the government intervention policies are responsible for the market failure.... From the respective of a political scientist and the theory of public choice theory, government failure is an occurrence of inefficient allocation of goods and services in the free market due to the government intervention and is associated with the problems of democracy....

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Leadership and Performance Management - General Motors

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He has introduced the concept of standing in the shoes of competitors and combating their strengths (DuBois, 2011).... Heavy operating costs allowed other competitors with lower costs to capture North American market which was GM's territory earlier.... ailure to capture the niche market on timely basis allowed Japanese cars to capture a major North market share which was the territory of GM earlier (Hartung, 2009). ... More (2009) asserts that GM has faced difficulty in ascertaining that it has predefined market segments....

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Leadership and Performance Management

12 pages (3000 words) , Download 3 , Essay

Heavy operating costs allowed other competitors with lower costs to capture North American market which was GM's territory earlier.... Failure to capture the niche market on timely basis allowed Japanese cars to capture a major North market share which was the territory of GM earlier (Hartung, 2009)....

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The Culture of Indonesia

9 pages (2464 words) , Download 2 , Essay

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b The concept belief and cultural background ... c The concept value and cultural background ... The concept of value endeavors to give an understanding of the culture of a people.... This portrays the concept of continuity of life in the society.... From this, it is evident that the concept of communication and culture in Indonesia are intertwined. ... The concept of ‘Hi Mister' is not alien whilst communicating between the Indonesians and visitors in the country....

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Gower Ltd Turnover Growth

6 pages (1667 words) , Download 2 , Case Study

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In recent years the 4P concept has come under criticism and as a result different marketing mixes have been put forward by Kotler P,.... Finally the competition never gives up and is always finding newer and better ways and mean to make inroads into the market share of an existing product.... This positioning is important as the proliferation of Crisps in the market can be overcome only by occupying a niche place in the market. ...

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East Asian Co-Production in Film Industry

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For instance, Japan's annexation of Korea (1910), colonization of Taiwan in 1895, and full-invasion of China in 1937 formed the darkest moments of this concept of ''shared history' 'of these countries (Zhang, 2004) .... This rationale was adopted to minimize risk and expand the film market.... Just like in majority of pan-Asian co-productions, the film was filmed in Chinese since China is the biggest potential market.... Citing the chairperson of Japan Film Commission, JFC, ''Japan's film industry has focused more on the domestic market, thereby having a low level of interest in domestic co-production....

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Fair Trade Products as a Mean of Increasing Consumer Confidence in the Contract Catering Sector

8 pages (2000 words) , Download 2 , Research Proposal

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he main limitations of this study could be seen in terms of the concept and trend in the hospitality that is fast evolving.... “Qualitative research provides definitive market information regarding the opinions and behaviours of the subjects in the market research study.... In the years to come, there are reasons to believe that this industry may witness more dramatic changes, including being more technologically and market driven....

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Management Self-Development

9 pages (2813 words) , Download 2 , Case Study

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oreover, the proliferation of different business models, work patterns has meant that the success of the working organisation is inherently dependent on greater participation and employee empowerment, through the concept of the “learning organisation” (Porter, 1996).... urthermore, in reviewing Larry Kellner's career, this paper shall contextually evaluate Kellner's career prior to the airline and his development with the airline from joining to becoming CEO in December 2004 with particular reference to management style of the US airline, particularly in a tough market....

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Why We Need a New Welfare State

8 pages (2330 words) , Download 1 , Literature review

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One of them is creation of a welfare state that would clearly be opposite of the free market system prevailing, more or less, in many forms today.... With out any doubts, exploitative economic industry structures like oligopoly and monopoly do not nurture under welfare states but under capitalistic and free market systems.... Economic freedom, which is the core idea of laissez faire or free market policies, in reality, damages economic freedom than nothing else....

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Organizational Structure and Architecture Valve Corporation

7 pages (2246 words) , Download 2 , Essay

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In short, the concept of organisational structure and architecture' means the way different organisational or management aspects are arranged that facilitate achievement of effective and desired outcomes.... These co-founders hired the best talent from the market even if they had to pay a very high price.... Secondly, their hiring strategy targets the best talent in the market with highest price, and people that are highly competitive, passionate and knowledgeable are hired....

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Systematic Fiscal Policy and Macroeconomic Performance

7 pages (2009 words) , Download 0 , Essay

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The analyses are necessary in understanding the current economic concept in the globalized world. ... A wide scrutiny of both the empirical and theoretical literature reveals an increased emphasis on the function of transfer payments as well as credit-market constraints as a mechanism for propagation.... The emphasis on the rule of thumb consumers goes I conjunction with the latest developments in the labor market literature....

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Corporate Social Responsibility Issues

8 pages (2353 words) , Download 0 , Assignment

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Ethical and socially responsible marketing concept clarifies that marketing should not only be profit oriented, but must also consider social and ethical values of the society.... As per the expectation of the society, there are variations in social responsibility of the business both at the host and to the international market.... This is on the contrary to companies that trade at the local market characterized by limited revenue due to the rigidity in the economies of scale (Ferrell, Thorne and Ferrell 41). ...

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Project Management of Johnsons

8 pages (2381 words) , Download 0 , Case Study

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Under the economic concept the utilization of the resources has to be optimum as they are scarce thus with the specialized workforce performing their same task again and again would be showing greater output with quality.... Scope of product is what is being offered whether the product holds the demand in the market it would also focus on the characteristics or features of the product or service.... In the case of Johnsons they are in the dry cleaning industry thus they have the ample market available thus it would be the management responsibility to ensure that they maintain the quality of their service (Luiz, et al....

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Essays on Market Segmentation Concept