CNN's Target Market, PEST Analysis, Business Philosophy, and Strategies
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he business strategy of CNN is quite different and innovative.... etter Gottschalk, (2006), E-business strategy, sourcing, and governance, Idea Group Inc (IGI),, page 300-351.... Ferrell, (2007), Marketing strategy, Cengage Learning, page 700-717.... Griffin, (2007), Fundamentals of management, Cengage Learning, page 500-528.... Weiss, (2008), Business Ethics: A Stakeholder and Issues management Approach, Cengage Learning, page 500-510....