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The Influence of Attitude on Behaviour - Essay Example

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This paper "The Influence of Attitude on Behaviour" focuses on the fact that there are varying definitions for attitude with each definition criteria focusing on various aspects when defining the word attitude. One simple definition of attitude is from Eagly and Chicken. …
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The Influence of Attitude on Behaviour
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Download file to see previous pages Based on the definition, other definition criteria focus on the aspect of evaluation as being central to defining the word attitude. Case in point, Crano and Prislin (2006) defined attitudes as the principles associated with “evaluative judgement that integrates and summarises… cognitive or affective reactions” (cited in Banaji and Heiphetz, 2010, p. 357). All these definitions provide the same meaning for the word attitude since there is the evaluative aspect in all definitions. For the purpose of this essay, however, the definition of the word attitude will be based on the definition provided by Eagly and Chicken (1993), which identifies attitude as “a psychological tendency that is expressed by a process of evaluating a particular entity with some degree of favour or disfavour” (cited in Banaji and Heiphetz, 2010, p. 356).

On the other hand, contextual factors are considered when defining the word behaviour. These contextual factors involve factors related to biological and psychological aspects. Based on these factors, differences abound from the various definitions available on behaviour. In relationship to the biological context, behaviour involves innate responses that are coordinated from within a living organism or an individual, or even by groups with the response being an action or inaction to a stimulus that is either internal or external (Ambady and Weisbuch, 2010, p. 464). Based on this definition, it is obvious that people can learn behaviour or behaviour could also be something inherent and innate in individuals. In addition, it is clear that behaviour is responsible for providing outputs from an individual to the environment in which the individual exists. On the other hand, the behaviour of an individual is explained to be an influence of a combination of both the endocrine and nervous systems of an individual (Ambady and Weisbuch, 2010, p. 464). Based on this, the two systems are a result of the chemical composition of an individual.   ...Download file to see next pagesRead More
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