Free

Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands - Essay Example

Comments (0) Cite this document
Summary
This paper 'Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands" focuses on the fact that the author has a very positive attitude towards Coca-cola and a negative attitude towards Microsoft. Coca-cola has always had a very aggressive media campaign for its products. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands
Read TextPreview

Extract of sample "Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands"

 I hate it that I cannot simply switch from their products despite the problems they have given me over time. There are issues with compatibility, security vulnerabilities from viruses and crashing of systems.
The role of cognition in the development of the attitudes I have towards Coca-cola is that I leant to associate their products as perfect fits for my needs. On the other hand, I always fear that my computer and the window-based programs in it can crash any time. I am not sure that Microsoft products will perform well enough each time I switch on my computer. These attitudes affect my view of these two brands.
 
Coca-cola has always used an advertising campaign that fits well with its business objective of ensuring that there is always a Coca-cola product near you when you need it. I see coca-cola posters everywhere, in addition to television advertisements. Microsoft, on the other hand, uses online advertisements. From this analysis, I see that indeed, my attitudes towards these brands came from my experiences. I made decisions because of my impressions from experiences with the brands that now manifest as attitudes towards the brands. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay, n.d.)
Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay. Retrieved from https://studentshare.org/psychology/1593003-attitude-assignment
(Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay)
Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay. https://studentshare.org/psychology/1593003-attitude-assignment.
“Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay”, n.d. https://studentshare.org/psychology/1593003-attitude-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands

Coca Cola

...?Executive summary There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually. Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia. The overall market of soft drinks in Australia has experienced...
20 Pages(5000 words)Case Study

Coca Cola

...many innovative beverages other than cola drinks. In the process, the Coca-Cola Company was led by a number of efficient decision makers like Roberto Goizueta and Warren E. Buffett who have contributed towards the value growth of the company. This paper mainly deals with case of Coca-Cola Company when it was led by the veteran Mary E. Minnick, the “Executive Vice President and President of Marketing, Strategy and Innovation” (Forbes, 2011). Based on the given case study, multiple aspects like innovations and product development strategy and in this process the role of Mary E. Minnick will be discussed. Question 1 Describe and evaluate...
4 Pages(1000 words)Research Paper

Cognitive/Affective Psychology

...on the derived conclusion, we can see that it contradicts the very nature of qualia, given the definition in the beginning of the argument. This follows that qualia cannot be objectively real for it violates the law of non-contradiction where P and not-P cannot co-exist at the same time and in the same respect. Thus, Dennett claims that qualia or a person’s subjective state is nothing more than a mere ascription to things, which is used for purposes of explaining the behavior of a given object of reference. This conclusion is logically valid, unlike the conclusion drawn from an inductive argument, wherein it could only be a mere probability. Conclusion: Cognitive/Affective Psychology The...
10 Pages(2500 words)Research Paper

Coca cola

...Cola Cherry, Diet Coke Caffeine free, etc. The Coca Cola brand has been ranked as the most valuable brand in the world on the basis of Interbrand’s best global brand in the year 2011. Section 2: Customer Research and Trends Customer preference towards Coca Cola Market offers an opportunity of gaining success to those brands, which can cope up best with the environment and deliver products and services to the customers according to their needs and preferences without any delay. This study would analyze the customer preference towards buying...
5 Pages(1250 words)Essay

Coca cola

.... Such rankings of the product by consumers can be affected by their peers’ attitudes toward the product, how the advertisements appeal to them, or by the opinions of other consumers posted in various media forms such as print media, visual media, or social media. Product Personality: Coca-Cola As previously-mentioned, the target demographic population of Coca-Cola is within the adult age range, from 18-25 years, and as such it is important for the brand’s marketers to create an enduring product image and personality that would appeal and resonate with the values and beliefs of this particular consumer...
5 Pages(1250 words)Essay

Cartier

...of the consumers in order to gain competitive advantage over other players (Berlyne, 1974, p.48). The customers from earlier days to the neo-modern era have looked to attain the maximum value for money spent on the products purchased by them. A review of the corporate brands in several industrial sectors, namely Disney, HBO, Google, Apple, Microsoft, Reebok, Adidas, Home Depot, Coca Cola, Pepsi, Volkswagen, Rolls Royce have attached increasing importance on the design of the products offered by them to the customers. The design of the product logo like in case of Disney, the packaging of Coca Coal, Pepsi, the marketing promotions of Apple,...
8 Pages(2000 words)Essay

Karims attitude and behavior towards education

...The central problem in this case is Karim’s attitude and behavior towards education, his mates, and, most importantly, his family. The problem starts at home where his mother breeds racist attitudes against other people. The next challenge is Karim’s social skills. He is having difficulty in interacting and establishing meaningful relationships with his fellow students. As a result, his enthusiasm for learning is also affected. The mother’s constant visit to Mark and the students’ relationship with Karim bring more problems to the situation. The mother’s concern for her son is understandable she doesn’t offer any useful advice to Mark on how to solve...
1 Pages(250 words)Essay

Coca-Cola

...The Coca Cola Company The Coca-Cola Company is the largest soft drink and beverage company in the world founded in 1886 by Asa Griggs and John Pemberton (Bell, 2009). It is among the most renowned brands in the world offering more than 500 different brands in over 200 countries. Coca cola has managed to stay ahead of the pack due to its dedicated staff especially those in the advertising and marketing department who have developed very innovative methods to sell their products. Coca cola has made huge strides in the international market and has come up with products to...
1 Pages(250 words)Assignment

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca...
6 Pages(1500 words)Essay

Coca-Cola

...Coca-Cola In the world of business there are very few images that are as well recognizable as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power. Through years of its image, Coca Cola has vanished borders and cultural barriers and reached almost every person on earth. One can only assume how this company became such an ubiquitous image (Zurn, n.d.). The following paper will examine the fantastic popularity of Coca Cola beverage, its history, controversies surrounding the...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands for FREE!

Contact Us