StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands - Essay Example

Cite this document
Summary
This paper 'Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands" focuses on the fact that the author has a very positive attitude towards Coca-cola and a negative attitude towards Microsoft. Coca-cola has always had a very aggressive media campaign for its products. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands
Read Text Preview

Extract of sample "Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands"

 I hate it that I cannot simply switch from their products despite the problems they have given me over time. There are issues with compatibility, security vulnerabilities from viruses and crashing of systems. The role of cognition in the development of the attitudes I have towards Coca-cola is that I leant to associate their products as perfect fits for my needs. On the other hand, I always fear that my computer and the window-based programs in it can crash any time. I am not sure that Microsoft products will perform well enough each time I switch on my computer.

These attitudes affect my view of these two brands.   Coca-cola has always used an advertising campaign that fits well with its business objective of ensuring that there is always a Coca-cola product near you when you need it. I see coca-cola posters everywhere, in addition to television advertisements. Microsoft, on the other hand, uses online advertisements. From this analysis, I see that indeed, my attitudes towards these brands came from my experiences. I made decisions because of my impressions from experiences with the brands that now manifest as attitudes towards the brands.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay, n.d.)
Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay. Retrieved from https://studentshare.org/psychology/1593003-attitude-assignment
(Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay)
Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay. https://studentshare.org/psychology/1593003-attitude-assignment.
“Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsof Essay”, n.d. https://studentshare.org/psychology/1593003-attitude-assignment.
  • Cited: 2 times

CHECK THESE SAMPLES OF Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands

Consumer Behavior of Coca-Cola Company

People identify with their brands and in so doing develop a relationship with the brand to the extent that their beliefs and attitudes towards the product become permanent.... A change in this creates conflict within the customer's minds altering their beliefs and attitudes towards the product (Mullins and Walker 18).... In the case of a discrepancy between attitudes and behavior, it is most likely that the attitude will change to accommodate the behavior (Blythe 161-162)....
4 Pages (1000 words) Essay

Coca cola company

Considerably, Coca Cola's success in the industry seems to be integral to the provision of over 500 brands to the global consumer.... Through the mission, the company seeks refreshment to prevail over the mind, body, and spirit of consumers thus inspiring optimism and actions on its brands (Payne, & Frow, 2013).... coca-cola Company Institution Introduction coca-cola is a beverage company that operates at the global scale to provide its customers with soft drinks satisfactorily while maximizing the profits....
10 Pages (2500 words) Research Paper

Learning & Memory on Consumer

Marketers can start with learning and memory concept consumer knows their products and brands, and how they want.... Learning & Memory on Consumer Date Author Learning & Memory on Consumer Introduction Learning is the permanent change in behavior caused by experience, where collect information and store it for the long time to be available when it is needed....
7 Pages (1750 words) Essay

Marketing Analysis of Cartier

Brand experience is of high importance to the companies in today's market as the brand experience enjoyed by the customers creates an attachment towards preferred brands and hence, develops brand loyalty.... Over the years, the companies have observed changing trends in the customer behaviour in accepting brands from the available market options.... Brand experience has emerged as an important consideration for addressing the behaviour of the customers and their responses to various brands that they use in today's competitive market....
10 Pages (2500 words) Essay

Marketing of a Coca-Cola Brand

Sports drinks of coca-cola are the PowerAde and Aquarius brand.... They could be found anywhere around the world, but mostly in Marketing of a coca-cola Brand submitted Marketing of a Coca Cola Brand The goal of coca-cola is to re launch its sports drinks.... Sports drinks of coca-cola are the PowerAde and Aquarius brand.... Marketing Strategies of coca-cola.... om/doc/10552013/coca-cola-Marketing-Strategies...
1 Pages (250 words) Essay

Total Rewards Program for Coca-Cola Company

The Coca-Cola Company is a global beverage brand with patents to over 500 brands of nonalcoholic beverages which it produces, markets and licenses globally.... In its mission statement the organization claims that it seeks to refresh the mind body and spirit of the world while inspiring moments of optimism and making a difference in every place it operates as well as creating value at the same time through the organization's actions and brands (Coca-Cola GB, 2014)....
10 Pages (2500 words) Research Paper

Coca Cola Total Rewards Program

hellip; The Coca Cola Company is the leading beverage Company with a portfolio of $20 billion brands.... The continued success of the Coca Cola Company relies on building their brands, improving their customer service as well as maximizing their company's value to the shareowners....
10 Pages (2500 words) Term Paper

Learning, Training, and Development - Strategic Approach of the Coca Cola Beverage Industry

Coca-cola is one of the most popular brands among all the world-class products and industries at large.... This paper "Learning, Training and Development - Strategic Approach of the coca-cola Beverage Industry" focuses on the strategic approach of the coca-cola Industry within its business environment in order to present it before the senior management of the industry.... The brilliant achievements of the coca-cola Company have also been elaborated in a comprehensive but precise way....
16 Pages (4000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us