Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands - Essay Example

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This paper 'Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands" focuses on the fact that the author has a very positive attitude towards Coca-cola and a negative attitude towards Microsoft. Coca-cola has always had a very aggressive media campaign for its products. …
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Cognitive-Affective-Behavior - Attitude towards Coca-Cola and Microsoft Brands
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 I hate it that I cannot simply switch from their products despite the problems they have given me over time. There are issues with compatibility, security vulnerabilities from viruses and crashing of systems.
The role of cognition in the development of the attitudes I have towards Coca-cola is that I leant to associate their products as perfect fits for my needs. On the other hand, I always fear that my computer and the window-based programs in it can crash any time. I am not sure that Microsoft products will perform well enough each time I switch on my computer. These attitudes affect my view of these two brands.
Coca-cola has always used an advertising campaign that fits well with its business objective of ensuring that there is always a Coca-cola product near you when you need it. I see coca-cola posters everywhere, in addition to television advertisements. Microsoft, on the other hand, uses online advertisements. From this analysis, I see that indeed, my attitudes towards these brands came from my experiences. I made decisions because of my impressions from experiences with the brands that now manifest as attitudes towards the brands. Read More
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