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Design a Total Rewards program ( Coco Cola) - Research Paper Example

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John Smith Pemberton through his own experiments invented a liquid that was caramel in color. He then combined the liquid with carbonated water and created a soft drink, which customers who sampled described as special. Maintain the formula, the…
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Design a Total Rewards program ( Coco Cola)
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Download file to see previous pages er in 1889, Asa Griggs Candler bought the drink’s formula and brand and started large scale production of the drink through the incorporation of The Coca-Cola Company in 1892. From then on, the company grew into a multinational beverage franchise with over 400 products sold and marketed in over 200 countries. Headquartered in Atlanta, Georgia, the American firm specializes in manufacturing, marketing and retailing of its wide range on nonalcoholic drinks’ syrups and concentrates. The ever growing brand surpasses any other nonalcoholic brand with statistics showing more than 2 billion of its trademark drinks are consumed everyday.
Coca-Cola’s main objectives is to explore every available market on the globe in order to achieve the status of being a global brand that responsibly and ethically conducts its business while accelerating sustainable growth for operation in the world of tomorrow (The Coca-Cola Company, 2014). This objective is the basis for the development of the company’s set of goals and strategies al of which revolve around achieving this main goal.
The Coca-Cola Company is a global beverage brand with patents to over 500 brands of nonalcoholic beverages which it produces, markets and licenses globally. With segments in nearly all continents, the company has had to establish a set of goals that will guide its operations. In its mission statement the organization claims that it seeks to refresh the mind body and spirit of the world while inspiring moments of optimism and making a difference in every place it operates as well as creating value at the same time through the organization’s actions and brands (Coca-Cola GB, 2014). In order to achieve the company established a set of goals towards which it works towards along with its subsequent bottlers.
The first is to create a great workplace environment that inspires the employees to be the best they can be (The Coca-Cola Company, 2014). Then there is the portfolio goal that seeks to refresh ...Download file to see next pagesRead More
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