We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Process Of Change And Specific Change Strategies In The Coca-Cola company - Essay Example

Comments (1) Cite this document
Change intervention is the way in which members and practitioners in organizations jointly plan and implement organizational development interventions. The designing of intervention are particularly done for the purpose of attaining vision and goals of the organization. …
Download full paperFile format: .doc, available for editing
Polish This Essay94.7% of users find it useful
Process Of Change And Specific Change Strategies In The Coca-Cola company
Read TextPreview

Extract of sample
"Process Of Change And Specific Change Strategies In The Coca-Cola company"

Download file to see previous pages However, there are several different criteria for creating the design and making action plans for implementing the same. This includes the readiness of the organization to accept the change, its present change capabilities, the organizational culture and power distributions, and finally the skills and abilities of the change agent. There are different kinds of organizational diagnosis which are based on their individual outcomes, such as human process interventions at the individual, group and total systems level. Besides the above, there are planned change interventions for modifying the organizational structure and technology; human resource interventions are aimed at improving the performance and wellness of members, strategic interventions aimed at managing the relationships within the organization with the external environment and the internal processes and structures which are required for supporting the strategies. The final stage of the change interventions is evaluating the effects of the same and managing institutionalization of the change so that persists and continues to be sustainable in the long run in the organization.
The project makes an analysis and critical review of the change strategies undertaken in the Coca Cola Company and arguments are presented with the regards to the extent to which the change strategies have been successful in the organization....
Critical review of process of change and specific change strategies used in the organization The critical analysis and evaluation of the change process in Coca Cola can be conducted with the help of two models, namely Weisbord's Six-Box Model and Nadler-Tushman Congruence Model. Weisbord's Six-Box Model Following is the diagrammatic representation of this model. Figure 1: Weisbord's Six-Box Model (Source: Aspire, n.d., p.1-3) In this model, the two most crucial factors for the purpose box are goal clarity and the degree to which the organizations are clear about their mission and purpose, the agreements of goals and the extent to which people support’s the organization’s purpose. With regards to structure, the model seeks to find the fit between the structure and purpose of the organization. It is seen that the planned change implementation has been effective with regards to the fitness of the organizational structure of Coca Cola with the purpose of the change. Organizational leaders have particular researched extensively for the designing and development of organizational hierarchy and effective teams which can contribute maximum to the change processes. The different design options with regards to the restructuring of the company’s headquarters were particularly effective in achieving high level of balance between the global and the local governance of groups and geography. Moreover the process of designing groups and teams was particularly effective and a learning experience (Hatch, 2005, p.14). With regards to relationships, the model contends the importance of three main types of relationships, i.e. relationships between individuals, relationships between departments and units performing ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Process Of Change And Specific Change Strategies In The Coca-Cola Essay”, n.d.)
Retrieved de https://studentshare.org/management/1399159-process-of-change-and-specific-change-strategies-in-the-coca-cola-company
(Process Of Change And Specific Change Strategies In The Coca-Cola Essay)
“Process Of Change And Specific Change Strategies In The Coca-Cola Essay”, n.d. https://studentshare.org/management/1399159-process-of-change-and-specific-change-strategies-in-the-coca-cola-company.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
jacobineil added comment 1 month ago
Student rated this paper as
This essay saved me today. I liked the content. It was very useful for my management course.
Micromanaging Coca-Cola Corporation
The beverage was initially offered in Atlanta in Jacob’s Pharmacy just for five mere cents a glass to provide a soda feature beverage. The specific “Coca-Cola” brand was initially proposed simply by Pemberton’s companion and bookkeeper, Frank M. Robinson.
13 Pages(3250 words)Essay
Mnc's Strategies For A 'New' Egypt - Case Study: Coca Cola
We stay in one global country. This is said because there is free trade and commerce between all the countries. People staying in any country can use products of another country. Everyone is free to travel around the world with valid passport.
16 Pages(4000 words)Essay
Course Project - Customer Behavior: development of marketing strategy for Coca Cola
It explains all the insights and necessary description of how Coca Cola has developed itself as a successful brand despite the presence of its major competitor, Pepsi. Market analysis: Market analysis of Coca Cola can efficiently describe the factors that determine the attractiveness of its market.
10 Pages(2500 words)Essay
The Concept and Process of Marketing (Coca-Cola case)
Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
11 Pages(2750 words)Essay
Marketing plan for COCA COLA
tion Strategy 16 Targeting Strategy 16 Positioning Strategy 17 Implementation and Controlling of the marketing plan 17 Marketing Budget 17 Action plan 18 Implementation and Control 19 Conclusion 20 References 21 Executive Summary Building customer relationship based on customer value and satisfaction is at the very heart of modern marketing, because marketing, more than any other business function, deals with customers (Armstrong & Kotler, 2005, p.
16 Pages(4000 words)Essay
Consultancy Report about ( coca cola )
The other word is the world’s most popular sizzling soft drink – Coke. This popularity of this drink makes it not unlike the other word “O.K.” insofar as it does, for many people, makes everything right with the world. From its invention in 1886, the brand is still going strong, and is such a success that efforts in the past decade to revise the original formula has met with stiff resistance.
12 Pages(3000 words)Essay
The Coca-Cola Company
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
13 Pages(3250 words)Essay
Coca-Cola Company
Muhtar Kent. The stocks of the company are listed in the New York Stock Exchange .The Company is rated as one of the largest companies in United States of America. It has been in operation for the last 130 years producing over 400 different kinds of brands for its customers.
10 Pages(2500 words)Essay
A critical analysis of the globalization strategy of a multinational company (Coca-Cola)
Multinational corporations are, arguably, the purveyors of globalisation, its initiators and primary beneficiaries. Insofar as it has facilitated the movement of goods and services across national borders and removed much of the barriers to foreign direct investment, globalisation has allowed corporations the opportunity to internationalise.
11 Pages(2750 words)Essay
Enhancement of Learning and Development Strategies
According to the report one of the ways of improving employee efficiency is by ensuring that the company offers learning and development (L&D) opportunities for its employees. This report aims to discuss how the Coca Cola Company applies L&D strategies in the resolution of efficiency problems among its employees.
9 Pages(2250 words)Essay
Let us find you another Essay on topic Process Of Change And Specific Change Strategies In The Coca-Cola company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us