Nobody downloaded yet

Competitive Marketing Strategies: Coca-Cola Company - Research Paper Example

Comments (0) Cite this document
Summary
In this research report “Competitive Marketing Strategies: Coca-Cola Company” the researchers evaluate the global market environment in the beverage industry. In particular, the researchers discussed and assessed the market environment in the soft drinks industry…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Competitive Marketing Strategies: Coca-Cola Company
Read TextPreview

Extract of sample "Competitive Marketing Strategies: Coca-Cola Company"

Download file to see previous pages As competition between PepsiCo and Coca-Cola continue to intensify, Coca-Cola needs to find other avenues of growth to sustain profitability and competitiveness. More importantly, Coca-Cola must anticipate and develop an entrepreneurial culture in the organization to maintain its market leadership.
Issues identified were as follows: (1) to broaden its current mission statement to focus more on the customer’s well-being and not merely focus on the specific product benefits, and (2) to undertake a re-organization to better support its global strategy in meeting the market needs.
With the need to anticipate shifts in the market, the researchers believe that resistance is expected from middle managers and individual contributors. Nonetheless, with senior management exhibiting transformational leadership skills and capabilities, management will be convinced its team in undertaking this transformation change, inspire their teams to transcend its current position, and offer better products and services to its customers.
Should the company fail to anticipate the change in the market and respond to the market needs, it may result in lost profitability and competitiveness of the company. Therefore, in an effort to sustain its overall competitiveness and profitability, Coca-Cola must be able to develop an entrepreneurial culture to strategically address the changing market environment. More importantly, senior management must be able to provide the necessary support for the entrepreneurial spirit to flourish and compete in the globally.
The Coca-Cola Company is known to be the largest and most well-known soft drink company in the world. The company has the most extensive distribution system and considered to be the most popular brand in the world. The Coca-Cola brand is the world’s top brand and had been for four consecutive years according to the Interbrand consultancy (online BBCNews).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Competitive Marketing Strategies: Coca-Cola Company Research Paper, n.d.)
Competitive Marketing Strategies: Coca-Cola Company Research Paper. Retrieved from https://studentshare.org/business/1706211-management-of-change
(Competitive Marketing Strategies: Coca-Cola Company Research Paper)
Competitive Marketing Strategies: Coca-Cola Company Research Paper. https://studentshare.org/business/1706211-management-of-change.
“Competitive Marketing Strategies: Coca-Cola Company Research Paper”, n.d. https://studentshare.org/business/1706211-management-of-change.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Competitive Marketing Strategies: Coca-Cola Company

Coca-Cola Company

..., which scrutinizes the organizational organization of the Coca- Cola Company. The subsequent policy is the integration-independence viewpoint that concerns the competitive course encountered by businesses. The third strategy is the focal point of this paper tackling the adaptation-standardization viewpoint that is connected to the extent of regulation or standardization of the promotional mix features (Lim, Acito, & Rusetski, 2006, 20). Some individuals comprehend that the central query is never to standardize or to acclimatize marketing policies, except the extent to acclimatize them. Therefore, numerous authors rebuff the tremendous...
8 Pages(2000 words)Essay

Coca Cola Company

...years ago. Now they have 500 brands and 3500 beverage products in over 200 countries all around the world. The annual report of 2010 described that the Coca Cola Company gained volume and value share globally in total non alcoholic ready to drink beverages. This growth is because of their commitment to offer beverages tailored to specific market and consumer needs around the world. And this is because of their long term strategy to profitably grow their business in a sustainable way. ANALYSIS OF THE STRATEGY The analysis of the strategy of The Coca Cola Company is...
3 Pages(750 words)Coursework

Coca-Cola Company

...and increase in the market research for the products. The characteristics play a significant role in increasing the competition in terms of the market shares which lead to increase in the price of the product (Brown, 2002). In order to understand the scenario of a company’s operations in a mature market, the study intends to analyze the operational strategies taken by Coca-Cola Company, a leading global beverage corporation. Coca-Cola Company is one of the largest producers of non-alcoholic beverages like soft drinks and fruit juices. It...
8 Pages(2000 words)Research Paper

Marketing Strategies and Techniques by Coca Cola

...and environmental issues. Soft drinks under this brand cause high sugar and calorie level in human body. Failure of marketing strategies, such as Desani and Coke Zero. Opportunities The organization should implement huge brand image in other developing countries. Introducing new healthy drinks in competitive UK market. Develop and increase social responsibilities in small demographics. Implementation of green business strategy and sustainability in the packaging system. Threats Threats from new viable and existing competitors. Huge threat of substitute, such as milk, coffee and tea. Decreasing purchasing power of people and economic downturn. Government...
13 Pages(3250 words)Assignment

Coca cola Global Marketing strategies

...? Marketing Coca-Cola Global Marketing strategies Introduction The Coca-Cola Company is the world’s leading manufacturer and marketer of non-alcoholic beverage concentrates in the world with sales and operations in over 200 countries. Coca-Cola started its operations in Atlanta, Georgia on May 8, 1886. One among the most widely used soft drink in the world is Coca-Cola. The company has very widespread and competent distribution system in the world. Coca-cola offers a...
12 Pages(3000 words)Research Paper

Marketing Strategies of Coca-Cola

...MARKETING STRATEGIES OF COCA-COLA Yvonne Mc Laughhlin Publisher: Business Information Books . About the book This book is going to provide a case study of Marketing strategies, Coca-Cola Company had successfully re-import the formula of low-priced, quality products that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides Coca-Cola Company to organize wide range of subsidiaries and to develop its brands of product. The focus of the book is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change... in the...
14 Pages(3500 words)Case Study

The Coca Cola Company

...business was built for times like these", according to the president and chief executive officer of The Coca-Cola Company, Muhtar Kent. Despite the growth in unit case volume in the quarter, the company's net income showed a 10% decline, attributed by asset write-downs and restructuring charges. The company's pricing and mix strategy resulted in a 2% favorable outcome. Additionally, its selling, general and administrative expenses dropped 6% due to better management of its expenses without compromising on its marketing strategies. Recently, the Board of Directors of The...
6 Pages(1500 words)Research Paper

Coca-Cola Company Assignment

.... This strategy will allow Minute Maid to have a strong brand and market its various attributes against those of competitors. This will also allow it to market its products based on features and benefits to consumers who are willing to pay more for quality. 5.4 Competitive Positioning Although Coca-Cola as a parent company is a market leader, Minute Maid holds position as the market challenger in the beverages industry. Minute Maid therefore will focus on gaining an increased market share and greater profitability. The company therefore has to...
27 Pages(6750 words)Assignment

Analysis of Coca-Cola Company Strategies

...has been observed 3.4. The average score of Coca-Cola in term of competitiveness, industry, financial and environmental are as follows: Average CA score =-1.8 Average ES score = -1.6 Average IS score = +3 Average FS score = +3.4 (3, 3.4) From the above score, it can be stated that Coca-Cola tends to fall under the aggressive strategy of the SPACE matrix. BCG Matrix BCG matrix is the other tool used to assess the business in term of growth and market share. The following table will show the BCG matrix for Coca-Cola: From the above matrix, it can be identified that...
10 Pages(2500 words)Assignment

Coca cola company report

...to traditional view. But to stay competitive and increase its market share the company must do a few additions to its marketing strategies. It should focus on newer segments of customers like the younger generation. It should introduce new product categories. It can also change its image consciously by projecting it as a company for all times not only for moment of happiness. Map of Coca Cola’s operation (Shachman, 2004) Competitors map of operation (Shachman, 2004) Company & competitor website, required improvements PEPSI website Coca-Cola website By...
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Competitive Marketing Strategies: Coca-Cola Company for FREE!

Contact Us