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-ITC - Case Study Example

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ITC chose to improve the production chain for Soybeans through enabling flow of information to the members of the Choupal. The famers could access…
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Download file to see previous pages... This was as a result of lack of information. This changed after eChoupal. One of the key information flaws prior and post eChoupal includes weather information that was not accurate. The meteorological department was the only authority that could provide weather information, which did not include the interior regions (Upton 12). After consultation, during the facilitation of the eChoupal, Market information remained undisclosed to the famers before the eChoupal. There were minimal information flaws after eChoupal. ITC increased the turn over as compared to mandi.
The principle employed by ITC includes comprehension and improvement of the production and supply chain. The supply chain was increased from the traditional mandi to an alternative eChoupal. This became possible through the provision of avenues to increase supplies. A barrier faced by eChoupal includes lack of completely taking over the markets. eChoupal continued to buy half of the soybeans from the mandis. Price instability is another challenge faced in the project (Upton ...Download file to see next pagesRead More
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