Culture briefing for a US based company selling bicycles - Essay Example

Comments (0) Cite this document
Summary
Culture Brief Name University Kenya’s Culture Brief Many of you are aware of the fact that our company is seeking to expand our business of selling bicycles in Kenya. This culture brief brings to light the history, geography, political and economic systems, profile, traditions, values, and the lifestyles of Kenyans…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Culture briefing for a US based company selling bicycles
Read TextPreview

Extract of sample "Culture briefing for a US based company selling bicycles"

Download file to see previous pages These divisions include the pre-colonial era, colonial era, and the post-colonial era. Kenya is widely known to comprise forty two tribes each with a distinct mother tongue language. Historically, each and every tribe has its own distinct history in terms of relocations and resettlements, development, communication and relations with other tribes, customs, traditions, as well as in trade and industry. On the basis of resettlements, Kenya’s population is groups into Bantus, Nilotes, and Cushites. Cushites include Somali and Borana among others. Some examples of the Nilotes include Nandi, Pokot, and the Luos. Examples of Bantus include Kikuyu, Embu, Meru, and Kambas. During the pre-colonial era, most individuals in Kenya depended on crops and animals. In 1985, Kenya was colonized by Britain. The country got its independence in 1963 (Hornsby, 2013). Geography According to Hornsby (2013), Kenya is a unique country with an extensive shoreline, a large proportion covered by vegetation, beautiful mountains, arid region, lakes, as well as home to the Great Rift Valley. The Indian Ocean touches Kenya towards the south east direction. The country has a total of five countries as its neighbors. These countries include Uganda, Tanzania, Somalia, Sudan, and Ethiopia. Available sources assert that the country comprises of five climatic regions. These include the Coast, the Rift Valley, Semi-desert, desert, and the lake region. Only twenty percent of the country is considered appropriate for both crop growing and animal keeping. A whooping seventy percent of the country is either desert or semi desert. Political system Since independence, the country has upheld and preserved a centralized form of government. It is important to point out that this centralized form of government brought with it individualistic leaders such as Jomo Kenyatta and Daniel Arap Moi. These rulers were above the law during their tenures as presidents. The current president is the fourth since independence. The country adapted a multi-party system in 1992. This saw the emergence of new parties unlike the time of Jomo Kenya and partly during Moi’s era whereby the country had only one political party, Kanu (Hornsby, 2013). Currently, Kenya is divided into forty seven counties each being represented by a governor and a senator. Economic perspective Economically speaking, Kenya is a developing nation. Consequently, this country can be termed as a capitalist nation in terms of the economy. It depends on a large proportion with the international markets for trade and commerce. The country gets most of its revenue through the importation of cash crops such as coffee and tea. Tourism is also well structured and coordinated in Kenya and is a source of foreign exchange. Tourist throng the country’s wildlife reserves, game parks, as well at the coastal region for its favorable and warm climate (Hornsby, 2013). Traditions and customs Kenya comprises of forty two tribes each practicing its own customs and traditions. For instance, Kambas undergo various rites of passage. They undergo initiation to become adult members of the community as early as the age of twelve. Young men are given the responsibility of upholding, preserving, as well as preservation of the community. The final stage among the Kambas is becoming an elder. The Maasai on the other hand are known for keeping animals and making ornaments. There are ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Culture briefing for a US based company selling bicycles Essay”, n.d.)
Retrieved de https://studentshare.org/nursing/1490684-culture-briefing-for-a-us-based-company-selling
(Culture Briefing for a US Based Company Selling Bicycles Essay)
https://studentshare.org/nursing/1490684-culture-briefing-for-a-us-based-company-selling.
“Culture Briefing for a US Based Company Selling Bicycles Essay”, n.d. https://studentshare.org/nursing/1490684-culture-briefing-for-a-us-based-company-selling.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Culture briefing for a US based company selling bicycles

Schwinn bicycles

...the repositioning strategy seems to the most appropriate as the company already has a presence in those markets, secondly the company also has a good brand recall in the US market that could help the company emerge successful in the market. The second option of expanding internationally involves considerable risks as entry and success into a new market involves a lot of factors. In addition the second option is also more costly as a lot of funds would be required for setting up international expansion. The credit crunch and unavailability of funds can also be a huge deadlock for the company making repositioning the best possible option for Schwinn...
4 Pages(1000 words)Case Study

Toys R Us Company

...into emerging markets such as India. Despite the toy sales drop, Toys “R” Us total sales increment shows that the company can afford to venture new markets or emerging markets, which can boost its toy sales and generate more returns for the company (Brohan, par 5). India’s economic development was grounded upon socialist-inspired policies following the independence. It encompassed state-ownership of numerous sectors, regulations as well as red tape that was referred to as ‘License Raj’ in addition to safeguarding from the global markets. India’s political economy has rapidly transmuted with the economy’s liberalization during the 1990s (Maps of India, par 1). India has currently moved...
10 Pages(2500 words)Research Paper

Company briefing

...?Golden Lotus, Golden Brand Cake experts: 122 years and counting Lotus Seed Paste, a stylish golden colored, sleek textured with a nectar based tastewas the magic product that made LXL a brand name we all know about today was a company started in 1989; this was an era when competitive baking was unheard of and conventional banking had almost nothing new to offer to its customers. The creative baking approach coupled with the instant success of Lotus Seed Paste made LXL a world-renowned brand and a golden page in the history book of Guangzhou.  2006 brought new heights of success for LXL when it turned into a Privately Owned Enterprise, from the old state owned enterprise. This reformation helped injecting...
4 Pages(1000 words)Essay

Culture Briefing. Nicaragua

...? Culture Briefing Culture Briefing Understanding the culture, traditions, values, and ethics of the people of Nicaragua requires anassessment into the various aspects of their lives including history, politics, geography, economic, and other factors that sum up the manner in which they recognize the world around them. Equally, it is important to appreciate the element of diversity that weaves through the fabric of the Nicaraguan society in such a manner that influences the way people perceive reality and respond to various experiences. The combined forces that define the Nicaraguan national values have a significant influence on the people in terms of...
6 Pages(1500 words)Research Paper

Ikea Company and Its International Retailer Selling

...Table of Contents History 2 Internal Environment 2 External Environment 3 SWOT analysis 3 Corporate-Level Strategy 3 Business-Level Strategy 4 Structure and Control 4 Recommendations 4 References 5 History IKEA is a privately owned international retailer selling flat-pack furniture, accessories, and kitchen and bathroom items. The origin of the IKEA concept can be traced back to the time when Ingvar Kamprad, an entrepreneur in Sweden whose idea was to create furniture which would be of good function to cater to the needs of the people who struggle hard to make a living and are used to living a frugal living. As per the description of Reader’s Digest, the furniture of IKEA is designed to withstand such...
2 Pages(500 words)Case Study

Selling

...are business type in nature sort of. The best salesperson never compromise on its reputation or trust and always tried its best to deliver at time. And this trust of a salesman highly depends on the customer and salesman relationship – that is understand the customer need, his level of satisfaction and having honest dealing with him. The simplest example I want to give here for my above statement is the relationship between the doctor and a sales person of a pharmaceutical corporation. Doctor never having its personal affiliation with the company whose medicine he usually does prescribe actually it is his relationship with the representative of that company who push him to recommend its medicine - in...
1 Pages(250 words)Essay

Briefing paper: Corporate Culture, Image, Identity, Reputation

...Corporate Culture, Image, Identity, Reputation CORPORATE CULTURE, IMAGE, IDENTITY, REPUTATION Microsoft Corporation Redmond, WA 98052-6399 20th October 2012 To: Microsoft Communications leader From: PR Manager Subject: Policy Consequences of Campaign Contributions Microsoft Corporation is faced with a rapidly changing landscape that has seen the entry of new digital information technologies, which has created a playing field of radically democratized information access and unprecedented transparency in the production and dissemination of information (Bolton, 2007). Recently, the question pertaining to whether political contributions can be considered functional bribes has come up. With increased...
2 Pages(500 words)Essay

US company Global Marketing

.... The study will now provide a brief introduction of ‘Apple’. Apple: A Brief Overview Apple Inc., commonly known as Apple is a US based company involved in manufacturing and marketing of technology products. The company was founded by Ronald Wayne, Steve Jobs and Steve Wozniak, and in the year 1976. It is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Lüsted, 2012, p.9). The company is known for its wide range of innovative products. Some of the bestsellers of the company include iPhone, iPad, and iPod among others. Apart from manufacturing and marketing...
12 Pages(3000 words)Research Paper

Culture-based education

...Reflection on culture-based education A culture base education is necessary to make education relevant to an individual’s totality as a person. Education must not only equip a person with knowledge and skill but also the necessary cultural and historical appreciation of who he or she is. An education that does not orient the student of his cultural background is incomplete. Education must complete a person which meant that a student must not only learn knowledge and skills but also his or her culture. I can personally relate to this topic. I am a Saudi national studying in a western university and while I am...
1 Pages(250 words)Essay

Selling a culture: Aboriginal Artwork

... Case Study – ‘Selling a culture' Evaluate the statement ‘Aboriginal artwork should be sold when, where and under whatever conditions retailers choose.’ The Aboriginal artwork had originated approximately 60,000 years ago from Australia and comprises of many distinctive styles. This artwork is mainly designed by indigenous people residing in Australia. There are wide ranges of paintings that are included in such artwork such as ceremonial clothing, wood carving, sculpture, rock carving, paintings on the leaves, sand painting, etc. Such artwork has gained a lot of significance in the international forum in the present years. The artwork is very closely associated with the ceremonies, traditions, and...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Culture briefing for a US based company selling bicycles for FREE!

Contact Us