The Target Population Assignment-Phoenix, Arizona - Essay Example

The median age of this area is 32.2 years old. The target customers that I have chosen fall between 25 and 59 years old. The total population between 25 to 60 years old is 702,301, and its percentage is 48.6% out of 100%. The total population of female is 671,176 and the population of male is 649,285. This implies that the targeted population constitutes 48.6 % of the total population. This figure is quite large and it can sustain the business of a restaurant. The educational attainment of most people in Phoenix, Arizona is mixed.

Some people have gone as far as college but they have no degrees. Around 23% of the people reached high school. Only 15.1% of the population has got bachelor’s degree. These statistics are likely to have a bearing on the behaviour of the targeted consumers towards the products and services going to be offered. Most people in Phoenix, Arizona are doing management, professional and related occupations. Also, around 177,600 People in Phoenix, Arizona are sales and office occupations. Only 0.3% people are doing farming, fishing and forestry occupations.

A critical analysis of the population statistics for Phoenix, Arizona shows that the area presents good opportunities for establishing restaurant business. The total population of the whole area is 1, 321, 045 and the targeted population is between 25 and 59 years constituting about 700 000 of the total population. What is encouraging about the statistics presented is that about 66% of the targeted audiences go to work and only 3,7 % is unemployed. On average, the level of income of the targeted consumers for restaurant business is above average and this can sustain business.

There are positive indicators that show that the welfare of the people in this area is not very bad and new business initiative including a restaurant can be