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Media and public relation - Essay Example

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Public relations (PR) refers to the management of spread of information thereby building a mutually beneficial relationship between an individual or organization and its publics. This implies that public relations bridges the gap between an entity and its publics hence its…
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Download file to see previous pages Inclusion of an organization in the definition of PR may result into a misunderstanding of what PR really entails thereby yielding confusion of linkage between PR and other communication modes advanced by an organization such as advertising. As such, it is important to note that unlike most of the other communication modes by organizations, PR does not require direct payments. In fact, this seemingly forms the basic distinction between PR and advertising in relation to advancing marketing communication. Additionally, the Primary goal of PR is to inform the publics thereby giving them a sense of the desired perspective towards the particular party in play. PR can be used in various different platforms such as business organizations and government related matters. Nevertheless, for this particular paper the focus will lie more on the factors affecting the historical development of PR in relation to two countries, Germany and the United States (US). The choice of these two countries is mainly based on the fact they are among the first pioneers of PR hence are at a better position of exploring much of the history attached to PR. Some of the factors considered to affect PR development range from cultural to political and the general development of the country among others.
Modern PR plays numerous roles in favor of its users through persuasion and consequently getting the desired results. One of the most common applications of modern PR by different organizations is lobbying. Lobbying involves use of communication strategies to persuade the government to act in favor of the particular party in play. For example, an organization may write to a congress member seeking a vote against a certain bill that may impact negatively to the organization if it is passed. Such an action is considered lobbying since it expresses an opinion regarding to a particular legislation. Similarly, ancient communications have some traces of lobbying hence qualifying them as ...Download file to see next pagesRead More
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