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Creating a PR Plan for Marcos Ambrose's Race Team - Essay Example

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Marcos Ambrose drives the No.9 DeWalt/Stanley Ford Fusion for Richard Petty Motorsports in the NASCAR Sprint Cup Series. He is known versatility and this enabled him to be declared dual Australian V8…
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Creating a PR Plan for Marcos Ambroses Race Team
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Download file to see previous pages He does this by setting a Motorsport to field Late Model stock cars in the UARA Starts Touring Series.
There are several assumptions in regards to the PR outline. These include the size of the Marcos Ambrose’s Race Team and its operations. The PR plan’s foundation lie in an appreciation of Public Relation theory, that ranges from systems management to the global dialectics of international PR. In this regard, I will define PR as the planned and sustained effort to establish and maintain goodwill between an organization and its stakeholders. This PR plan is aimed at building a strategic media and public relation plan which will continue the success of Marcos Ambrose teams in the major sponsorship within V8 supercars Championship.
The recommended plan is based upon 12 month plan with three phases namely: pre-launch; integrated communications and the follow-up to maintain momentum. The following stakeholders have been identified to be important in the implementation of PR plan.
Intensive, integrated communications in October and November 2014 focusing all the activities undertaken by the Marcos Ambrose’s Race Team apart from the field activities. This mainly focuses on the various primary and secondary stakeholders of the motorsport ...Download file to see next pagesRead More
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