Case study (Public relations) - Essay Example

Farmers consider blocking drillers from entering their farms; however, this is not easy since the company may sue them. Particularly, the farmers worry that the extraction will considerably affect sustainable farming. For instance, Mr. Back indicates that the practice would compromise his organic farming and force him to adopt chemical farming. Therefore, Mr. Back does not find the idea rational; hence, he is ready to engage in violent actions. Additionally, a concern arises that the procedure ought to weaken the aquifers.

Phillip Jays, a landowner at Dulacca vows that he can never let the extractors into their land unless he is hugely compensated. Notably, he is surprised that the world has failed to learn from the earlier 10-year drought and wants to create another. Chinchilla, a farmer at Dane clarifies the issues associated with the case when he observes that there is no option besides confronting the practice based on unwarranted consequences. Chinchilla proposes an ideal solution to the case when he accounts that the companies can collaborate with farmers in promoting sustainable exploitation; however, engaging in dictatorial operations will not work for the company.

In the case, the farmers occupy the position of the primary stakeholders since they present the most affected group. The extraction is threatening farmers’ activities since it has the potential of lowering the productivity of their farms (Poonia, 2010). Secondary stakeholders in the case include the bodies involved in the environment conservation particularly the Basin Sustainability Alliance (BSA) and the Friends of the Earth. The extraction activities contravene the interest of these environment organizations.

The need of addressing the matter on the ground is apparent. Differences presented by the parties undermine the company’s activities. This plan aims at responding to the issues raised in the case by availing the