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Markiting - Essay Example

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It simply dictates why a customer should buy a given brand. In marketing, customer value proposition affects market choices and…
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Download file to see previous pages f the drink, the chemical content, the taste, colour, standard of quality, smell, availability of the drink, and the refreshing nature of the soft drink.
Withstanding other external factors like weather that may affect my selection, I mostly buy soft drinks from Coca-Cola Company. Indeed, I get significant value proposition when I seek to buy the Coca-Cola soft drink. A part from the brand being available in almost all outlets, the drink is internationally recognized and approved. Its taste, smell, and colour are my favourite and its refreshing nature serves my core purpose of wanting to buy it.
In addition, the energy levels of the Coca-Cola soft drink are more relevant to my age and health and thus the motivation to buy it. The drink is free from other harmful chemicals and contains no caffeine hence medically viable. More so, the mode of packaging the brand is very convenient for me as it is highly portable and the plastic bottle is recyclable. The fact that I can get either a cold or a warm brand is also a value proposition for me. In conclusion, the price of the brand is also convenient compared to other soft drinks and the satisfaction I get from it. As such, the Coca-Cola brand suits my selection criteria and thus my value ...Download file to see next pagesRead More
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