Vlaue proposition-2 - Essay Example

According to Weis (2014) for a business to be successful it needs to have a strong value proposition. Most companies have failure in sales due to weak value propositions. Barnes (2009) adds that a business could have the best features, the best executed presentation, and the best and stunning price in the market, but this will have no meaning if the customers are not able to understand the high-level proposition. The following value proposition is for Lab Vlieland which is an innovative company that deals with creative and smart ways of using energy and raw materials.

The company aims create and share the island developed knowledge and experience with its environment; the island with the shore and especially with related festivals. According to Dussart (2010) customers purchase products or services to get particular jobs done and this is why it important for businesses to identify untapped jobs. These jobs are simply problems that the customers are still facing even after buying the goods and services initially. Lab Vlieland’s customers’ needs are to attain Eco friendly services that will eventually help the customer feel good about environmental conservation.

The customer will also be able to get recognition in the community and the society. Knowledge and skills will also be acquired to support the community. Customers are able to achieve financial growth and revenue generation. As the company strives to meet the needs of its customers, much attention should be given to the desires that are not yet met despite the previous services having being offered to them. Lab Vlieland works with a range of customers and it might be hard to identify all the needs of the One needs to give a description of the benefits that the customer expects, desires or will be excited to achieve.

According to Osterwalder & Papadakos (2014) it is important to