StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Assignment - Essay Example

Comments (0) Cite this document
Summary
The innovative product should seem to be superior to any of the products present in the market. When iphone was launched in the market it was superior to any of the mobile phones presently…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Marketing Assignment
Read TextPreview

Extract of sample "Marketing Assignment"

Marketing Assignment . Marketing Assignment Five Characteristics of Innovation for Iphone Relative Advantage This refers to theperceived relative advantage of the product over the existing products. The innovative product should seem to be superior to any of the products present in the market. When iphone was launched in the market it was superior to any of the mobile phones presently available to the public. Iphone was an amalgamation of the laptop, music player and a phone. These three functions could now be performed by a single device. This was an advantage which none other device gave. Thus iphone was an instant hit in the market; it was the start of a new type of market – the market of smart phones
Compatibility
Compatibility refers to the degree to which innovation matches the values and experiences of the individuals. Iphone was highly compatible with the needs of the modern day phone user. Most people at the time of launch of this product were already using a laptop, a music player and a phone. The launch of iphone provided them with a new ease – they could now work on the internet and listen to music without carrying their laptops or music players. The function of three devices could now be performed by a single device.
Compatibility
Complexity refers to the degree to which the product is difficult to use. Products which are complex and difficult to understand take a longer time to penetrate in the market. The iphone is very easy to use device. The single button operation of iphone is one of the reasons it is preferred over Samsung galaxy series.
Divisibility
Divisibility means the degree to which the innovation can be tried on a limited basis. These limited trials as they are called help the company in finding out the reaction of the public towards the product and make changes if necessary. These trials are very common for iphone launches. Just before the launch the product is tested among college going youth , business executives etc. in order to know their input regarding the product. The main problem with divisibility is knowing if the sample group represents the feelings of the entire target population. This problem has to be solved by market research specialists for iphone.
Communicability
This refers to the degree to which the benefits of the innovation are visible or describable to others. The advantages of iphone are very easy for the user to show. There is visible difference in the features of an iphone as compared to other phones. The possession of an iphone has soon become a fashion statement among people soon after its launch.
The Difference between People of Different Culture far outweighs Their Similarities
Globalization has helped on the convergence of civilizations. However, the differences between people of different cultures far outweigh their similarities because people are different in religions, customs, traditions and cultures. Marketers should consider these differentiation when they decide to be global because lack of estimate that could lead to a lot of losses. For example of different religion, citizen in Saudi Arabia are Muslim and Muslim could not eat ham. Therefore, McDonalds considered this differentiation when they opened their branches their and choose the menu that free of ham and bacon in order to satisfy their target market need. Moreover, they try to change the menu to be appropriate to Saudi taste. Respectively, McDonalds is successful there and make a lot of profit. On the other hand, some marketers in Saudi Arabia lose a lot of money and fall in their job when they opened mini market near gas station like America. All gas station in Saudi Arabia has labor to fill the gas and the weather there is very hot. Therefore, people do not like to leave their car to buy something from the mini market. Furthermore, people go to mini market if it is necessary only because they prefer to buy what they need from supermarket. In short, the differentiation between cultures is more than similarities and marketers should put that on their mind in order to success.
Bibliography
Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2009). Marketing - Management. New Delhi: Pearson Education. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Assignment Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing Assignment Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1586049-marketing-assignment
(Marketing Assignment Essay Example | Topics and Well Written Essays - 500 Words)
Marketing Assignment Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1586049-marketing-assignment.
“Marketing Assignment Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1586049-marketing-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Assignment

MARKETING

...the banking sector in the UK but thankfully Barclays Bank PLC did not ask for assistance, rather it managed to raise the required capital through a number of share offerings in the equity market. Banking today can be characterized by the different products that are being dealt with, such as investment banking, asset management or debt management, or by the type of customer dealing, such as Wealth Management for high net worth clients and Retail Banking for all types of customers (Harrison, 1994). There are also a number of channels for service delivery, like online banking and ATM transactions, cash deposits and withdrawals, wire transfers etc. But never mind what classification you choose, it all deals with saving,...
10 Pages(2500 words)Assignment

MARKETING

...? The core business policy of all businesses is focused on its market strategy that greatly facilitates its products and services to meet the changing preferences of the people. The various media become vital tools to popularize the products and services of the firms. In the contemporary times, the huge diversity in the media becomes critical for promoting goods and services. Hence, firms are increasingly using innovative measures of publicity for their products to gain competitive advantage. Businesses are increasing focusing on more creative outlets and non traditional outlets of media for promoting their companies. Sponsorship of college and school events has become a huge publicity stunts for goods that are targeted towards... this...
1 Pages(250 words)Assignment

MARKETING

...? As d by Krafft, Manfred, and Murali K. Mantrala in their book, Retailing in the 21st Century: Current and Future Trends; companies especially FMCGs have stopped relying on the mass media for promotion of their brands. Modern trade has become increasingly important for the companies to boost their sales. In-store promotion and focusing on push strategies through customer marketing has become ever more important for companies’ promotions. The in-store promotions which the companies go for usually are to set up exclusive kiosks with-in the store which attracts a lot of attraction from the visitors. The aim is to catch the customers directly at the Point of Sale and entice them into impulse buying decisions. Kraft foods...
1 Pages(250 words)Assignment

Marketing

...?Ethical Dilemma in Marketing: Havaianas “Marketing practices are deceptive if s believe they will get more value from a product or service than they actually receive. Deception, which can take the form of a misrepresentation, omission, or misleading practice, can occur when working with any element of the marketing mix” (E-notes, n.d.). In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas. “Since...
1 Pages(250 words)Assignment

Marketing

...?Running Head: Marketing: Waterstones Marketing: Waterstones [Institute’s Marketing: WaterStones Introduction This report is anattempt to explore various marketing strategies employed by high street book retailer, Waterstones. Due to the advent of digital books and others events, the company has been the target of turbulent market conditions. The sales have decreased and the industry structure has become more competitive. This report will shed some light on the industry environment, Waterstone’s web presence, buying decision process, segments in the target market and the marketing mix of the company. This would be...
9 Pages(2250 words)Assignment

Marketing

...?Questions 2) Has Martha identified the best market for Trap-Ease? What other market segments might the firm target? When Martha segmentized her market only according to gender without further segmentation, Martha fell short of identifying the best market for Trap-Ease. Considering the product features of Trap-Ease, women could be its best market for the mouse trap. But not just women. Martha has to segregate the group further. To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market...
2 Pages(500 words)Assignment

Marketing

...?THE CONCEPT Branding is defined as a way of clearly emphasizing what makes your product or service different to, or more attractive, than that of your competitors (www.businesslink.gov.uk, Branding: the Basics). It is making your product more fun and interesting (http://www.youtube.com/watch?v=AwzNXYoitLo&feature=related). A brand does not only concern the company’s logo but is described as a set of associations that an existing or potential customer has of the company, product, service or individual competitors (www.businesslink.gov.uk, Branding: the Basics). This brand is promoted by a concept in marketing called branding. Branding affects the company’s relations with the customers and suppliers because it also deals... with the...
2 Pages(500 words)Assignment

Marketing

...Marketing The three roles identified within the marketing and communications industries that contribute to a marketing orientated organization are public relation advisor, brand manager and marketing communications manager. Westwood (2006) states that with innovation and marketing being driving force of most organizations, the brand manager does the following: Supports in driving innovation of new strategies of marketing in communication industries, Assists in leading the improvement of developing new products for the brand. Major duties in this role include new product ideation and exploratory, insight mining, presentation as well as development of results of marketing concept with senior management, developing packaging design... ,...
4 Pages(1000 words)Assignment

Marketing

...MARKETING BASICS Marketing can be defined as a process of exchange of values; an individual gets something of value (product) in exchange of some value (money). These are the activities concerning buying and selling of goods and services (Kotler, and Keller, 2009). Marketing Mix comprises of four important aspects that are product, price, place and promotion. The basic concept is to make to most appropriate product that has to be available at the right place at right prices with most suitable promotion. These elements are called variables because they differ from product to product. Each marketing manager can use these variables in a distinctive manner as per his desire or market requirement (Kotler, 2003). For example if Pepsi’s... ...
1 Pages(250 words)Assignment

Marketing

...Marketing Tests of Significance and Measures of Association Test of significance are implications granted random try drawn froman accumulation, and an attempt of significance is a prescribed endeavor evaluating the quantity that an event or statistical outcome based on the ingest could take place by random Tryout of Implication on measures of remembering are supposal a argotic ingest haggard from a collection, an endeavor of import is a nominal tryout evaluating the amount that an circumstance or statistical prove based on the consume could get happened by argotic hazard. By cost also glorious as the probability (Riegelman, 2013). Univariate and Bivariate statistical techniques Determining univariate expectedness is...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Assignment for FREE!

Contact Us