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MARKETING - Essay Example

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Summary
Marketing effectiveness can be achieved through the implementation of strategies that affect the quality of marketing. These include not only the infrastructure and the strategy employed to market, but also the way marketing is being executed. Many companies have improved…
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MARKETING

Download file to see previous pages... Marketing is not necessarily intrusive always. Marketing through a search engine, for instance, does not disrupt the behavior of the client as opposed to the advertisements that throng newspapers and web pages; in fact search engine marketing promotes non-intrusive marketing as it encourages consumers to search for the advertised product only. However, there is a general resentment towards marketing. This mainly stems from the power of advertisements and its manipulation of customers. The purpose of marketing is to improve the company’s performance by advertising its services or products. Marketers often do that cunningly manipulating the target groups into buying the products. Stealth advertising, i.e. tricking people into using a service by product placements in media that people use widely, is disliked by people since it infringes upon the ethical rights of the consumers and fails to protect their interests. This can be broadcasted on the television or through the Internet on websites and by spam mail. One can see that it is not the marketing concept itself that is creating animosities; rather, it is the way through which the model is being executed that is giving rise to intrusive marketing. For marketing to be effective, it needs to have a customer-focused approach. This is achieved by the close collaboration of the top managerial figures. These managers play a role in promoting marketing by removing any cultural factors that impede organizational coherence and in turn affect the customer-focused marketing strategy. An example of the relationship between marketing and the authorities is the organization International Electrotechnical Commission (IEC). The IEC has a Council Board, made of top executive managers, which oversees and supervises all marketing strategies and regulates quality standards. There is a disparity in marketing theory and in marketing practice today. This is primarily due to the shift in marketing ...Download file to see next pagesRead More
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