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It has a more than 7,500 restaurants in the United States and over 5,600 restaurants in 97 countries. (Yum! Brands, 2009).
Social Media is defined as "a group of Internet-based applications that are build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan Andreas M., 2010) .
Pizza Hut, which started spreading as a franchise restaurant has evolved over a period of time keeping pace with the latest developments. Needless to say, that its diverse delivery format required huge investment in technology. Now, it is also investing in Social Media technology to keep up with its customers like many other ‘brands [which] are rushing to keep up with consumer behavior’ (Peter Kim, 2009).
Pizza Hut is still testing grounds when it comes to social media technology. To find out what the customers want to hear, they engage in conversations with customers over the social media sites. It has initiated various campaigns targeted at increasing its online presence. It has marked its presence on Facebook and Twitter and is offering ‘hot’ deals to the users of these websites. However, a well defined marketing strategy regarding its social media networking is yet not in place.
Pizza Hut has set its communication goals as – 1) giving people an engaging and fun way to find news and information from Pizza Hut, and 2) creating two-way relationships with our customers, built on trusted conversation. (Fuller, 2009)
Probably its communication goals led Pizza Hut to announce its intention to hire an intern for managing its Twitter account. Although this piece of news was intended to establish camaraderie with the generation using Twitter, it gathered a lot of criticism from marketing gurus who thought it was a bad idea to let an intern handle an international brand on an international platform. (Evans, 2009)
While social media technologies represent exciting new opportunities for
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In particular, his most significant achievement is introducing the character of an American businessman in the world of American drama and exploring the business theme in theater. His approach was innovative for that time. The analysis of themes and characters of Howard’s plays “The Banker’s Daughter”, “Young Mrs.
Nike holds a strong and profitable market share across all markets, proof of which is that the American market leader Warren Buffet has .7% of his portfolio dedicated to the company which gives the stock the seal of trustworthiness.1 Nike has a stellar reputation for its products, with high quality and careful branding creating demand from the public.
These changes and restructuring are in line with the governments of the time and the companies which are a part of the emerging markets, and most preferably the third world countries. This is the reason why the role of these managers becomes ever so significant because they have to find out ways and means through which the relations are kept smooth and the MNCs derive success in the long range scheme of things.
Social change is a multifaceted and complicated phenomenon. Two main factors affect social change. They include demographic and technological factors. Demographic factors concern changes in factors like migration, birth rate, immigration or death rate, which can cause alterations in age and sex ratios as well as other crucial populace parameters.
Approach – A literature review on online retailing and innovations in the field of online shopping is undertaken, in order to develop and illustrate a holistic framework of the topic. Critical review of the previous literatures has been done highlighting the arguments and recommendations from various analysts and commentators from the field of online retailing.
Generally speaking, social media marketing can be called the process of increasing website traffic as well as generating sales by engaging in various activities around social media sites. Here, people and businesses implement strategies to
According to the association of Toy Industry international toy sales exceeds about “$80 billion” (Financial Highlights: Diversified Portfolio 2013). Main markets are US, UK, Germany, Australia and France. The largest producer and