Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture - Article Example

In an article titled, ‘Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture’ published in Bloomberg Business Week on September 18th, 2014, Brad Stone and Adam Satariano reflect on an internal management strategy of Apple. PART 2             The analysis of the article reflects collaboration as an effective business strategy. The existence of needed collaboration and coordination between the different departments in an organization contributes to the sharing of marketed and customer-related information and thereby helps in generating greater experiences.

Moreover, collaboration generated between the different departments also helps the people act in a cross-functional manner to help in the meeting of business and customer satisfaction objectives. Thus, Tim Cook of Apple Inc. stressed the need for generating collaboration not in terms of virtue but rather as a strategic tool for generating long-term success (Stone and Satariano).