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Organisational Development and change (Managment Psychology) - Dissertation Example

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Management Psychology Organisational Development and Change (Mobile telecommunications industry) May 2011Table of Contents (A) Introduction 3 Description of study 3 Method of study 4 (B) Brief backgrounds of the four companies 6 Apple 6 Nokia 6 Samsung 7 HTC 7 (C) Phase 1: Identification of changes and developments 8 Findings on Apple 8 Findings on Nokia 10 Findings on Samsung 11 Findings on HTC 13 (D) Phase 2: Emergent themes and company insights 14 Apple 14 The new era in mobile computing 14 Apple’s organisational structure and secrecy practices 15 Location tracking practices 15 Leadership of Steve Jobs 15 Perception of the competition 16 Nokia 17 Major changes for Nokia 17 Samsung 18 Sam…
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Download file to see previous pages ndustry since September 2008. Pettigrew et al (2001) stated there are six interconnected analytical issues that should be kept in mind when studying change or development in an organisation. These issues are as follows: (a) Multiple levels of contexts and analysis (b) The inclusion of time, history process and action (c) The link between change processes and organisational performance and outcomes (d) Receptivity, customisation, pace, sequencing and episodic versus the continuous change process (e) Cross-cultural comparisons in research, and (f) The partnership between scholars and practitioners in studying change Keeping these six principles in mind, the changes that have taken place in the mobile phone industry since September 2008 are examined closely. The focus is on understanding the motivations and the reasoning behind these changes. September 2008 was chosen as the starting point because this was when a global recession had just set in that also affected the UK economy. This therefore allows examining the impact of these external changes in the environment on the mobile phone companies and their impact on the strategy formation in these organisations. The organisations chosen for examination are Apple, Nokia, Samsung and HTC. One possible key source of information could be their annual reports, as this would detail changes in strategy that have taken place. It would also give an insight into the direct impact these changes have had on the organisations’ performance, and could help to identify the nature of the change processes, i.e. is the change episodic or continuous in nature? Another set of sources that could provide more insight are statements, letters and interviews from the leadership of these organisations. These could provide an insight into how the organisation perceives its own progress in contrast to its competitors and the future direction the organisation is striving to take. The perception of these changes in the press shall also be examined by looking at the relevant business resources. These changes in strategy formation shall be examined and the impact these changes have produced shall be explored by looking at the relevant sources mentioned in the methods section. It would be necessary to explore more the nature of the change, and the comments and interviews from the leadership of these organisations should provide a better understanding of the reasons and motivations behind their respective strategies. Method of study This will be an Internet resource based study only. It is therefore a non-participant contact study. The idea is to examine the organisations’ ...Download file to see next pagesRead More
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