Apple Watch and its luxury gambit - Essay Example

APPLE WATCH AND ITS LUXURY GAMBIT al Affiliation: The apple watch is a smart watch- a device for the wrist that is computerized and it has been functionally modified to do more than timekeeping. The apple watch has been designed by Apple Inc and it was launched in September 2004. Its launching attracted various kinds of comments and emotions. By the time of its release, consumers were aware of most features about it except what it does (extra features) and how much it costs. The watch has 3 features-communication, health tracking and telling time.

However, the price stated for the watch is too high that it made its launching a disappointment to the many apple fans waiting for the product as they questioned what possible feature or reason would make them spend that amount of money. The watch comes with beautiful wrist bands that make them look like jewellery and a button that makes swiping of the screen easier, however, it was noted during the launch, there were confusing array of touches and buttons that were not as obvious as other apple devices.

The launch of this watch was a disappointment to many because it did not meet the high standards people expected from it. Though there are many who appreciate and embrace the watch as it is, appreciating the features that come with it, the design and its uses, most people did not like the high prices associated with the new device and also how it did not have extra features from most smart phones as such. Also the watch is restricted to apple ecosystem meaning communication is restricted to other apple devices.

The watch only works when it has been paired with iPhone 5 or 6. There has been no information given about the charging system for the watch, but it is said to require charge every night. There are advantages of this commercialization. The market has had a chance to get to know the product. Apple’s creation of Healthkit in its operating system for the watch has brought a new feature where the consumer can keep track and record of health and fitness. The watch also receives data from smart phones and tablets-even though this is still restricted to the Apple ecosystem.

The watch has a mobile payment services thus it can be used in transactions, just like a phone. It also has siri a personal assistant and it can control Apple TV. The risks related to commercialization of this watch outweigh the benefits. This is firstly, due to its very high prices announced when it was being launched. The prices seem to target a specific class of people. The other reason is due to its dependence to a smart phone- the watch cannot run on its own-just like the way apple phones share data with other apple phones only.

(Lashinsky, 2012). However, there a few applications that can run independent of the smart phone like telling the time. Appropriate research and consideration of the target market did not seem to be put into consideration when the device was launched. This lowered the expectations, lowering the demand and so according to my views, the sale of these watches may be obsolete in the future.ReferenceLashinsky, A. (2012). Inside Apple: How Americas most admired-and secretive-company really works. New York: Business Plus.