Managing Organization Question 1 Gap Inc is amongst the largest clothing retailers in the world. They own the banana republic, Forth & Towne, and the Old Navy companies. They specialize in apparel and design, offering clothing for the whole family…
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This information has enabled investors to develop an internalized analysis of the competitiveness of the company. This has further enabled the investors create new strategies, plans and investing decisions to be used. The model strategies include: fighting against rival firms, dealing with the treats of substation, dealing with the treats of new entrants, checking on the power, and considering the power of the buyer. Rivalry against existing firms: The Gap clothing company has adopted some aspects of rivalry among firms by considering the size of the firms, product /service range, the industry size and tread and the different strategies these other companies use. The existing rival firms include the American eagle, TJ Maxx, and Abercrombie & Fitch (Bob, 1995, p.50). Gap Company seeks to gain a larger share of the market through switching costs to consumers is low. This is due to the Gap’s top competitors TJ Maxx who competes on price only. Gap is finding a way to re established a wider range of consumers who are loyal to the brand. It has created such higher end clothing outlets as banana republic, Old Navy, and Forth & Towne. Threat of New Entrants The treats associated with new entrants include barriers to entry, switching costs, access to distribution brand equity, and the government policies. While have a number of competitors in the fashion industry as an introduction of new brands as Polo, Lacoste Tommy Hilfiger. These companies sell their clothing to department stores like Dillard’s. Competition is high because their switching costs are so low. Gap has an advantage since capital for starting up such industries is high. New entrances will initially suffer from cost disadvantage from existing firms such as GAP Inc as stated in the Gap (2005, p.17). The threat of new entrants is there, but it is hard and expensive to match the shares Gap has in the market. Threat of Substitute Products: Substitute products influence the buyer propensity to substitute. The price of substitute’s products is relatively, and Gap experiences the problem. Gap has thus reestablished a larger group of brand loyalists using their “back to basics” simplistic style. This is what the consumers that consumers had known and loved. Another way Gap fights this is the introduction of their other brands like the Old Navy. Brand loyalists will buy a particular brand regardless of the price. The Old Navy brands offered at lower costs, is stylish, and thus does not face the threat of substitute products (The Gap, Annual Report, 2005, p.45) Bargaining Power of Buyers/Customers: The bargaining power of customers determines the price of a commodity. Gap Company is not a price competitive industry thus offer moderate prices. The Price of a commodity is highly sensitive, but the majority of the buyers will to pay for Gap's moderate priced clothing. These moderate prices accommodate customers with less spending power compared to other cloth companies. Gap Inc.’s prices are lower than Abercrombie & Fitch, and Buckle. The quality and brand name, and price of Gap Inc are relatively high leading to high bargaining power of customers. Bargaining Power of Suppliers: Bargaining power of suppliers is a fundamental aspect of Gap Inc. If not properly calculated, there could be excess cost and high inventory. With the numerous suppliers of fabrics and other materials, the Gap Company prefers to do shopping for the manufacturer's cloth and their ability
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