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GAP Inc Strategic Design - Research Paper Example

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This report discusses the three levels of strategy for the international apparel brand GAP Inc. Strategic design is one of the most important parts of any business organization.Three levels of the organization – corporate level, business level and the functional or the operational level…
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GAP Inc Strategic Design
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GAP Inc Strategic Design

Download file to see previous pages... Corporate level strategies are the decision that is being taken by the top executives at the highest level. They are essentially the Managing Director of the board of directors. Once the decisions have been taken, it is then circulated to the various departments of the organization. Organization administrators have certainty about the long haul development capability of the brands and will reaffirm their aim to stretch through topographies and channels including the claim to fame, on the web, outlet, and franchise. The organization is affirming it hopes to begin to franchise Old Navy in 2014 in key worldwide markets. Furthermore, it will consider expanding upon its prosperity with Gap in China by investigating, including organization worked Old Navy and Banana Republic stores in this critical market. Murphy and organization pioneers are examining the chances to proceed with the development of its rising brands – Athleta, Piperlime, and Intermix – in North America. GAP essentially plans to build on their product value and hence increase the sales so that they can generate the required revenues. They have a long-term corporate strategy on expanding in the North American Regions. Since there has been a recent drop in the sales of apparel in physical stores, they have shifted their focus to building up an effective digital strategy and have started selling their products online. They have the additional advantage of being a multi-brand outlet with the acquisition of the Banana Republic and Old Navy. ...Download file to see next pagesRead More
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