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The Role of the Internal Change Agent - Essay Example

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The purpose of this paper is to investigate the role of the internal change agent in organisational development, describe the theories that underpin the role of internal change agent, identify the different roles required to be played by change agents…
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The Role of the Internal Change Agent
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Download file to see previous pages From this paper it is clear that Internal Change Agents are of three different types. The People-Change-Technology type focus on the individual employee, their morale and motivation. They deal with absenteeism, turnover, and the quality of work performed. These change agents use the techniques of job enrichment, goal setting, and behaviour modification. They work on the assumption that “if individuals change their behaviour, the organisation will also change”.
This study outlines that the Organisation-Development type are change agents who are involved in internal processes such as intergroup relations, communication, and decision making. Their intervention technique is referred to as the cultural change approach, because they analyse the culture of the targeted organisation. This approach was developed from the domains of sensitivity training, team building, and survey feedback. While implementing organisational change processes, managers often assume the roles of the different types of internal change agents outlined above. The internal change agent as Researcher is closely related to the previous role of trainer. The role includes the training of organisation members in the skills required for valid evaluation of the efficacy of action plans that have been carried out. Lunenburg states that as part of the overall intervention strategy, the change agent designs an evaluation component, useful for solving both the current as well as future problems. ...Download file to see next pagesRead More
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