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Change Management of British Airways - Case Study Example

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"Change Management of British Airways" paper examines the organizational change the company that was focused at cutting costs, improving services by inducing competitiveness, and increasing the market share of the company. Before 1983, British Airways was a government supported organization. …
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Change Management of British Airways
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Download file to see previous pages The company not only waded through tough times but also shed its slothful, military origin bureaucratic structure, to become a slick business machine with ‘customer first’ motto. The story of British Airways presents an inspiring account of change management.

Based at Heathrow International Airport, London, British Airways is one of the biggest air carriers in the world. Gatwick Airport is the second hub of the flag carrier of the United Kingdom. British Airways was formed in 1974, with the merger of British Overseas Air Corporation (BOAC) that operated on long routes and British European Airways that generally operated on smaller European routes. It has 50,060 employees, who help service 95 million passengers a year, using 441 airports in 86 countries with more than 1000 planes. The geographical areas covered by British Airways include North America, Central, and Latin America, Western Europe, North and Eastern Europe, Africa, and Asia. BA’s operations yield sales revenue of ₤ 7.177 billion a year (Funding Universe). It partners with USAir in the United States, Qantas in Australia, and TAT European Airlines in France (Anon, n.d.). Other alliance partners of British Airways include Finnair, Iberia, Swiss, and Cathay Pacific. The company is listed on the London Stock Exchange. In 2002, British Airways floated 360 aircraft to 270 destinations in 97 countries, ferrying 40 million passengers.

The history of British Airways dates back to the era of World War I and World War II. In 1924 small airline services like Handley Page, Instone, AT &T, and British Air Marine Navigation were merged to form Imperial Airlines. These airlines used the bombers used in World War I to ferry passengers. Another group of small airlines was merged in 1935 to form British Airways Ltd. In 1939, the government merged these entities to form the public sector enterprise British Overseas Air Corporation (BOAC).  ...Download file to see next pagesRead More
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