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Operations strategy 2 - Essay Example

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British Airways Instructor Institution Date British Airways BA is a United Kingdom based airline company specializing in both passenger and cargo transportation. British Airways was formed in 1974 after a merger that saw four airline careers coming together…
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Operations strategy 2
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"Operations strategy 2"

Download file to see previous pages It is noteworthy that the company has remained competitive in both domestic and international markets owing to continuous improvement on customer services and processes. The British airways has done a lot over the resent past to enhance its competitiveness however much is still needed to improve its processes and key among them include but not limited to consulting customers, training its personnel on customer care, increasing comfort by redesigning its cabin, and improving its meal services. British airways offer its customers a wide range in-services based on its travel classes. It travel classes include Economy, Premium economy, Business also known as Club World and the First class (“Travel classes”). Offering a wide range of travel classes was a strategic move by BA to cater for the needs of different classes of travellers based on their financial capabilities. For instance, the Business class offers exclusive comfort and style as the customers have access to lounge just like First class passengers, delicious meals and drinks as well as fully flat beds on al long haul flights (“Travel classes”). ...
This claim can be justified by the fact that EasyJet offers its customers only a single travel class while Virgin Atlantic offers only three travel classes namely Economy, Premium Economy and Upper Class. The first and major order winner for British airways is its luxuries quality services at no extra cost. BA is a market leader in offering classy in-flight services to passengers in various travel routes. British Airways unlike its competitors such as Easyjet and Ryanair has been categories under luxury travel based on the wide range of exotic in-flight services that the company offers its passengers (Mawer, 2011). BA is also recognised for offering a number of its flight services at no extra cost unlike its competitors such as Easyjet and Ryanair. For instance both the no frills airlines- Easyjet and Ryanair put extra charges on administration/Booking fee paid with debit cards, Airport check-in, breakfast, snacks, wines/beer/spirit and other meals (Mawer, 2011). These two competitors of BA do not offer their passengers the luxury of baggage allowance considering that BA offers an allowance up to 23Kg checked bag. It is noteworthy that BA has significant higher rating compared to its competitors Easyjet according to Smart rating and Skytrax’s. This is a clear indication that BA is still a market leader in different areas of the airline’s products and services. In other words British Airways competitive edge lies in providing world class airline products and services at no extra cost. Other lucrative in flight services offered by BA are evident in airline’s leg room taking into consideration that the company offers its passengers luxury of comfort through an extra seat ...Download file to see next pagesRead More
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