Pepsi Generation - Essay Example

Comments (0) Cite this document
31 years ago in 1984, Pepsi invited Michael Jackson to star a well-known commercial for Pepsi Company called “Pepsi Generation.” This commercial made such…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Pepsi Generation
Read TextPreview

Extract of sample "Pepsi Generation"

Pepsi Generation --- What Behind the Super Stars Pepsi as one of the most famous and leading beverage & food companies in the world has its ads always in the public eye. 31 years ago in 1984, Pepsi invited Michael Jackson to star a well-known commercial for Pepsi Company called “Pepsi Generation.” This commercial made such a huge impact that “Michael Jackson, the theme to ‘Billie Jean’ and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture” (John, 2011). Apparently, we cannot say Michael Jackson himself led to the glory of Pepsi Company alone, but he definitely played a key role.
In this commercial there are some kids dancing Michael Jackson’s dance steps with background music “Pepsi Generation”. When they are playing the dance the leading boy accidentally runs into Michael’s back. He is obviously shocked because he just saw his super idol surprisingly. Then this boy continues to dance with Michael, holding a can of Pepsi. In the end, these kids say goodbye to Michael with satisfaction. This commercial could succeed due to several reasons.
The leading role in the commercial is played by Michael Jackson. Michael was the hottest and most symbolic star at that time. His presence was already a success for Pepsi. His dance, song, and fashion were all the trends young people chased for in the 1980s. He even reworked “Billie Jean” and named “Pepsi Generation” in the ad. Michael Jackson, his friends, and street kids dancing with “Pepsi Generation”, this scene makes Michael Jackson culture more into a fitted Pepsi commercial. Compared to using “Billie Jean” directly, the reworked song was more inspiring, catchy and suitable for commercial theme. Moreover, people who were influenced by this ad at that time will remind of Pepsi even when they heard of “Billie Jean”. From a costumers’ view, Michael Jackson was closely connected with Pepsi. Due to the superstars influence, Pepsi benefited from it greatly in the long run.
The story in the commercial itself was a catchy one. These kids are big fans of Michael Jackson and all they can do is mimic Michael’s dance even though they may not able to afford his concert tickets or his CDs. However, when they are drinking Pepsi coke and dancing, they met Michael Jackson in person and even started dancing with him. That was such a huge surprise for them. Personally speaking I also have a super idol. Imagine one day I meet him on the street and even dance with him. I will definitely be crazy about it and never forget it in my life. It seems like Pepsi gives people the opportunity to make their dreams come true. Kids’ mind are simple, they are pure, wonderful and beautiful. This commercial combines kids with Michael, also reveals Michael’s easy-going and innocent personality. I believe everyone whom saw this commercial would have same feeling as me. Perhaps Pepsi stands for miracle, while it can help us pursue our dreams.
Michael Jackson brought endless benefits for Pepsi Company undoubtedly. He is a culture sign in last century at America. His artistic achievements are so amazing that almost no one can compete with him. In China, he represents supreme star and the only one. As you can tell how many big fans follow him firmly. I believe if I were one of them and my idol represents for a brand, I would never buy its competitive brand’s products in order to support him. Overall, “Pepsi Generation” was an amazing commercial that used a creative way to show Pepsi’s brand culture and impressed people heavily.

John (2011). Whatever Happened to the Pepsi Generation? Retrieved January 26, 2015 from Read More
Cite this document
  • APA
  • MLA
(“Pepsi Generation Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Pepsi Generation Essay Example | Topics and Well Written Essays - 500 Words)
“Pepsi Generation Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Generation Gap

...?Essay on fiction The difference between generations or generation gap is a popular theme among the world renowned Within this context, alienation and socio-cultural exclusion faced by the elderly citizens is made use by William Faulkner in the work A Rose for Emily. One can easily identify that the theme of socio-cultural alienation faced by elderly citizens is still a burning issue in the mainstream society. Thesis statement: In the short story A Rose for Emily by William Faulkner, the narrator’s point of view, symbolism and irony reveal/ support/ emphasize the theme of alienation in the mainstream society. In this essay, the literary elements like the narrator’s point of view, symbolism and irony are...
3 Pages(750 words)Essay

Coke vs Pepsi

... Section/# Coke versus Pepsi Question Five Forces (6 points) a. Which of the 5 Forces has had the most impact onthe carbonated soft drink industry? Why? Use examples. (may be more than one). With regards to which of the 5 forces has the most impact on the carbonated soft drink industry, it is difficult if not impossible to pick but a single force. As such, it is the belief of this author that there are in fact two of the 5 forces that have a direct impact on the industry. The first of these is the bargaining power that suppliers have with reference to the behavior with which the CSD manufacturers integrate and behave within the given market (Porter 2008). Due to a primal fear of losing ground to the competition, these contracts... for the 10...
5 Pages(1250 words)Research Paper

Pepsi Co

..., which were quite lesser than the revenue generated by Coca-Cola Inc in the end of 2010. According to the current balance sheet prepared by the company officials in 2011, Pepsi has current assets of $17,834,000 thousands, which is also quite lesser than that of Coca-Cola but the different of assets has decreased compared to the data recorded 5 years ago, and that shows the company growing its business and excelling its competitors. Whereas, the total assets owned by the company are more, i.e. $75,378,000 thousands. The total liability of the company is $51,801,000, whereas total equity of the company is $23,577,000. And the total liabilities and equities of the company is $75,378,000 thousands....
2 Pages(500 words)Essay

Getting to know pepsi

...Getting To Know Pepsi Caleb Bradham established PepsiCo in 1898 following the creation of Pepsi-cola formula. The company merged with Firto-Lay to form the present day PepsiCo limited. Pepsi is a global company that deals with the production and marketing of carbonated soft drinks under the brand name Pepsi. Basic Information Since its establishment, the company has been a major player in the NYSE. The company’s shares are traded under the stock ticker symbol PEP. Currently the company’s shares are traded in major stock markets such as the NYSE. The company operates from its headquarters located in Purchase, New York. To enhance the quality of its products and quality...
3 Pages(750 words)Term Paper

Coke and Pepsi

...current assets and liabilities, into better solvency. This is because it reported a higher ratio than Coca Cola did, 1.095 compared to Coca Cola’s 1.071. In addition, Pepsi improved its ratio in the year 2012 while the ratio for Coca Cola decreased to suggest better management in Pepsi than in Coca Cola. The companies’ profits over the past three years Coca Cola had better profitability than Pepsi. Return on assets measures effectiveness in use of assets to generate income. Higher values are therefore preferred. Coca Cola had a return on assets ratio of 11.46, a value higher than Pepsi’s 8.33 percent and this suggests more effective assets management...
7 Pages(1750 words)Essay


...-Americas. This consolidation gave PepsiCo immediate control in excess of 80% of its packaging system. Presently the organization can consolidate sound snacks with their solid beverages and procure the profits (Ryder, 2013). 6 Pepsi has and global Market vicinity, generating and viable Diversification Analysis. The following step is to be mindful of the budgetary changes that face shoppers, which put weight on our organization when attempting to offer our items. With this being an element in our marketing and offering we will keep on putting resources into creating and developing markets, universally. PepsiCo has stretched the organization into offering its items universally and now offers its items in...
16 Pages(4000 words)Research Paper

Generation to Generation

...Generation to Generation Generation to Generation Generation to Generation is a bestselling work from the author, Edwin Friedman. The book addresses several issues that occur in the daily life of religious congregations while extending the concepts of family therapy. In his book, Friedman (1985) has touched upon the emotional aspect of congregations and their link with the family processes of individuals, regardless of their religion. Only towards the beginning, the writer establishes that any clergyman or woman is a part of emotionally interconnected types of families, namely “the families within the congregation, our congregations, and...
5 Pages(1250 words)Book Report/Review


...Summary Information SUMMARY Some films leave us with fond memories because of certain aspects, the most important aspect being their sound tracks. The songs of movies like The Graduate, Easy Rider, American Graffiti, The Big Chill and Dirty Dancing give nostalgia to the listeners. These movies came out in the 1970s and 1980s and their music connected automatically, especially with the young generation. The music in The Graduate was important to the viewer because they struck with using popular music. On the contrary Easy Rider used its music as a weapon to arouse generational animosity and conflict. American Graffiti is considered as the trendsetter among nostalgic songs and movies. The soundtracks from...
1 Pages(250 words)Book Report/Review


...products. The case even outlines how Pepsi plans to distribute the grants and how grant proposals can be submitted. Question 1 There are various commonalities that can be identified by reviewing the slogans that Pepsi has used to advertise itself. One of the most common themes in these slogans was the youth of the society. In various slogans Pepsi has associated itself with people from the younger generation for example the slogan of 1961 states that those individuals who think that they are young should consume Pepsi. In order to target the youth and to develop its image as a product that has been developed for the youth the slogans mostly focus on...
3 Pages(750 words)Case Study

Pepsi co

...Pepsi Co. Pepsi Co. History The company known as Pepsi Co. is an American company that started operating during the period of 1965 and since then it has spread all over the world. The company is named on its carbonated drink recognized as Pepsi that was developed during the period of 1880s by a pharmacist recognized as Caleb Bradham (, 2015). Later the name of the drink was altered to Pepsi-Cola and by the period of 1902 the company’s name was changed to Pepsi-Cola Company. At first the company did not perform well as was almost bankrupt by the year of 1931 (Balakrishnan, 2013). Later the company was purchased by an individual...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Pepsi Generation for FREE!

Contact Us