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Summary
The aspect is for all people whether they are seeking to be fit, or they are maintaining their fitness. The most probable place, to position the center, would be around an urban center. An urban center…
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A Fitness Center of A fitness center Fitness center entails erecting a premise that caters for training purposes. The aspect is for all people whether they are seeking to be fit, or they are maintaining their fitness. The most probable place, to position the center, would be around an urban center. An urban center hosts a population that has passive life due to the nature of the daily work. The population would thus be an ideal market.
How to make it a success
The fitness center popularity would be through marketing procedures. The instance would include price cuts for consistent participants, adverts through local channels and the organization of events that would focus on the establishment of the business.
Why it can be popular
The changing lifestyle of the current generation is enough reason to make the business popular. The lifestyle diseases such as cancer and diabetes are becoming an attribute of people in the urban areas. Most persons in the cities know at least one person who suffers from a lifestyle disease (Egger, 2010). Creating awareness of how fitness reduces the risk to the conditions can make the business very popular.
Challenges
The primary problem is that the urban people may opt to diet rather than train. Both instances give the same output, and it may be very hard to convince a person who diets to start training. The other instance may be the initial capital. The equipments, that create a fitness center, are very expensive. In addition, creating a fitness center with few equipments will lead to an adverse effect since there will be no customer satisfaction.
References
Egger, B. a. (2010). Lifestyle medicine. North Ryde, N.S.W: McGraw-Hill. Read More
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