Interview Analysis - Research Paper Example

Interview Analysis When a person is purchasing a product, he or she looks for certain features that they believe will meet their needs. This was not exceptional to the interviewee since he was compelled by several factors to purchase Apple MacBook Air. To begin with, this ultra-modern model of a laptop comes with inbuilt applications, which make the social life of a student easier. The speed of the processor makes it easier for one to run several applications without necessarily slowing down the computer. Unlike other laptops, Apple MacBook Air does not require one to buy certain applications such as Antivirus software. Therefore, in purchasing this laptop the consumer was killing two birds with one stone. The reason behind this argument is that one would save money that otherwise would have been used to buy these computer applications. Despite this computer, costing more than other models in the market it has a longer life span and as such, it lasts longer than other types of computers. Buying an Apple MacBook Air also enhanced a persons social status within the university. This is the latest computer that is produced by Apple and owning a new product always makes a person to feel satisfied. Everyone will want to know the efficiency of the laptop, thus, he or she will be the centre of attention. This is among various reasons why people purchase products that have just been rolled out into the market. The light emitted by this laptop has been set at such a level that it does not negatively affect the eyes of the users. These are the main factors that led the interviewee to purchase this type of computer. The brand name played a vital role in purchasing the laptop. Apple is a household name not only in the US but also across the globe. Everyone recognizes that the products produced or manufactured by Apple are world class. Apple as a company is the best company that deals with computers, phones and other electronic devices. Apart from these devices, Apple is well known for its operating system, Mac OS. Its line of laptops is respected for being the best in the market. In developed countries, virtually everyone is using a MacBook as his or her most trusted laptop. MacBook is a brand name on its own and when combined with Apple it becomes a force to reckon with in the world of laptops. The name indeed played a major role when choosing the type of a laptop to purchase. From the interviewee, it is apparent that the speed and graphics of this computer model were the main reason for buying the laptop. Therefore, my advice to the marketing manager will revolve around these two factors and mainly on the processor speed. For Apple to continue enjoying the leader role in the computer market, it has to continue producing these kinds of computers. If possible, the management should improve the current model in terms of speed since their competitors are doing their best to lure customers to buy their products. To keep up with a competitive and open market one has to make high-quality computers that are not only defined by their speed but also their graphics. Presently, Apple is performing extremely well in this sector. However, this should not make the research team as well as the management to relax on their job. They should devote more resources towards researching on the way to improve the speed and graphics of the next MacBook computer model. Reference Ari Backholm. 1999. Corporate Venturing: An Overview, Helsinki University of Technology, Department of Industrial Engineering and Management, Institute of Strategy and International Business. Burgelman, R A. 1983. 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Consumer: I deal with graphics design, the job entails using applications with heavy graphics, and so only, a computer with high speed can support such graphics effectively. Interviewer: What else was important in your consideration? Consumer: the machine has ultrafast storage and stunning graphics. I need to store huge amounts of data and various projects; therefore, a large storage capacity would be appropriate. Interviewer: What can say about the stunning graphics of this device? Consumer: Graphics design needs a machine that has quality output and high graphics display. Interviewer: Any other reason for your choice of this computer? Consumer: It supports many applications and comes with built-apps as well. Interviewer: Thank you so much for your time. I appreciate Appendix 1 Decision Making Stages Identifying the problem: for designing high-quality graphics, there is need for a high-speed machine, with perfect graphics. Search for relevant information: Checked macmail.com and bestbuy.com for the best deals Evaluating the alternatives: Comparison of the Apple MacBook Air with other laptop models Choice decision: Apple MacBook Air Purchase: Purchased at Mac Mail Post-purchase use and Re-evaluation: It was possible to do graphics design faster and store more projects than before. It is serving me well. Appendix 2 Associative network A kind of a Enables Has Read More