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Interview Analysis - Research Paper Example

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The author of the following paper presents an analysis of the interview that concerns an "Apple" customer. As the author puts it, when a person is purchasing a product, he or she looks for certain features that they believe will meet their needs. …
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Interview Analysis
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Download file to see previous pages The brand name played a vital role in purchasing the laptop. Apple is a household name not only in the US but also across the globe. Everyone recognizes that the products produced or manufactured by Apple are world class. Apple as a company is the best company that deals with computers, phones, and other electronic devices. Apart from these devices, Apple is well known for its operating system, Mac OS. Its line of laptops is respected for being the best in the market. In developed countries, virtually everyone is using a MacBook as his or her most trusted laptop. MacBook is a brand name on its own and when combined with Apple it becomes a force to reckon with in the world of laptops. The name indeed played a major role when choosing the type of a laptop to purchase.
From the interviewee, it is apparent that the speed and graphics of this computer model were the main reason for buying the laptop. Therefore, my advice to the marketing manager will revolve around these two factors and mainly on the processor speed. For Apple to continue enjoying the leader role in the computer market, it has to continue producing these kinds of computers. If possible, the management should improve the current model in terms of speed since their competitors are doing their best to lure customers to buy their products. To keep up with a competitive and open market one has to make high-quality computers that are not only defined by their speed but also their graphics. Presently, Apple is performing extremely well in this sector. ...Download file to see next pagesRead More
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