Free

Shorashim Groups Facebook campaign - Case Study Example

Comments (0) Cite this document
Summary
At these times, the group arranges for packages that contain flowers, toys and food. The packages are delivered door to door from many volunteers who are a source of happiness and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Shorashim Groups Facebook campaign
Read TextPreview

Extract of sample "Shorashim Groups Facebook campaign"

SHORASHIM GROUP: Shorashim Group’s Facebook campaign `The group has two big campaigns that take place twice in ayear, prior to Hashanah holidays. At these times, the group arranges for packages that contain flowers, toys and food. The packages are delivered door to door from many volunteers who are a source of happiness and warmth during the holidays. Shorashim has its focus on making two communities strong: Ethiopian community and the elderly who have no families there by undergo distress. The group therefore saw it unacceptable that a city that had a bigger reputation as Tel Aviv had some individuals who lived in isolation and silence (Maman, 2004)
Their new campaign on face book commenced in February and pushed a digital firm in Israel us the effectiveness of Facebook campaign. Holidays were just nearing and the group wanted to create awareness through McCann Digital. Therefore, the firm urged 100 celebrities to change their profiles with the message. Within a day hundred individuals translated to 500 and later to thousands. This is what formed the organization that supplied food to the needy. The idea of using Facebook for their campaign was well thought as it manufactured numbers from few to a bigger margin. The strongest selling point of their campaign was by engaging celebrities. As celebrities have a huge following in face book, the impact would be more as there profiles have most views and lack. Therefore, due to their strong networking with friends who are also famous and fans to social responsibility, it was the best approach. It was the best because it attracts both numbers and willing participants of such an initiative. In a nutshell, Shorashim group thrived in their efforts to support the elderly due to smart social marketing.
Reference
 Aaron M., 2004. Comparative Semitic Philology in the Middle Ages: From Saʻadiah Gaon to Ibn Barūn (10th-12th C.) BRILL Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Shorashim Groups Facebook campaign Case Study Example | Topics and Well Written Essays - 250 words”, n.d.)
Shorashim Groups Facebook campaign Case Study Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/journalism-communication/1638766-shorashim-groups-facebook-campaign
(Shorashim Groups Facebook Campaign Case Study Example | Topics and Well Written Essays - 250 Words)
Shorashim Groups Facebook Campaign Case Study Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/journalism-communication/1638766-shorashim-groups-facebook-campaign.
“Shorashim Groups Facebook Campaign Case Study Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/journalism-communication/1638766-shorashim-groups-facebook-campaign.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Shorashim Groups Facebook campaign

Facebook

...to around $2 billion. It has been ranked as the 3rd largest IT company in the world, behind Microsoft and Google. Womack also provided the information that the founder was named as the “Person of the Year” by Time Magazine in 2010. The value of the company has reached to an enormous amount of $50 billion with more than 600 million users under its flag. The users at Facebook do not belong to a certain age bracket; rather all age groups are included, ranging from teenagers to old people. The concept of Facebook initiated in 2004 as a platform to keep Harvard students connected to each other via an exclusive social networking site. The platform slowly grew beyond the vicinity of the Harvard...
15 Pages(3750 words)Essay

Facebook

..., and Chris Hughes. In short, the disputes about the ownership of the idea of facebook created lot of negative publicity to facebook. What made Facebook a success today? According to Shih (2009), “right this moment at least 150000000 people are interacting with friends and talking about the brands on facebook”(Shih, 2009, p.i). The success of facebook primarily lies in its ability to attract business people towards it. Business has realised the potentials of facebook quickly in conducting its marketing campaigns successfully. Facebook users normally share their ideas and opinions about the new products...
5 Pages(1250 words)Essay

Facebook

...Begin with a detailed of the network and what it is primarily used for.  Be sure to include some graphic elements. As the most used social networking site, Facebook is primarily used to reconnect and stay in touch with people; its “mission is to make the world more open and connected.”1 To join, users must first register, after which they can then create a personal profile that shares personal information, add other users as friends, post photos and videos, message and chat with other users, play games, use apps, and join countless groups, causes, and networks. A user’s Facebook page consists of several key features, including a user profile, privacy settings, news feed, messaging, video...
3 Pages(750 words)Essay

Facebook

...Running head: Web based web e-book Web based Face E-book Affiliation November 2009 Web based Face-E-Book business Emergence of the Internet has offered numerous opportunities to the businesses and industries to survive and grow not only in local markets as well as internationally. Lot of new and innovative types of online businesses can be seen nowadays. This report presents analysis of the new web based business development and implementation. This business will be an online book retailer shop that will facilitate the people to buy and search books online. The main inspiration of this system development has emerged from the “FaceBook”. This new web based system will be a website that offers the facility to people to...
2 Pages(500 words)Essay

Facebook

...Full Advertising on Facebook With the growth of internet users and the easy access an individual has to information in connecting through the web, more and more business establishments are looking to its influence in reaching out customers. The latest and ever growing Facebook social networking site has become a part of the advertising activities of both big and small businesses and proves true to its claim that its pages ‘give business the opportunity to build a consumer base, sell products, run  promotions, schedule appointments or reservations, share information, and interact with customers’ (Cohen). Ashley Watson lists Starbucks, Victoria’s Secret, Zara, McDonalds, H&M, Taco Bell, Subway, Lacoste,...
2 Pages(500 words)Essay

Facebook

...Introduction Social networks have been a major part of the internet and have had a massive impact on internet users. Attracting a high number of people to become internet users is one of its effects. Social networks are an enormous area of the World Wide Web which is usually targeted for people looking for ways of communicating through different modes. Social networks operate by providing a wide range of selected ways to their users which make it easier to communicate, share different files, and create different groups with different interests, which are features that always attract internet users. The internet has a variety of different social networking websites such as MySpace, Netlog, Hi5, Yahoo and...
5 Pages(1250 words)Essay

Facebook

...Teacher Which of the following two positions do you agree most: communication on the internet should be made more anonymous, or communication on the internet should be made more identifiable? I am more inclined that communication on the internet should be made more identifiable. It is because the undesirable behaviours in the internet such as rudeness and digital malfeasance (identity theft, stealing information) are wrought by anonymity of the users that gives them a license to be “loose” on their behaviors. On the other hand, when users are identified who they are in the internet, they are likely to behave properly just as they would in the real life. 2. If you were the CEO of Facebook, would make information...
1 Pages(250 words)Assignment

Facebook

...Facebook Facebook Effectiveness of communication in the social media The social networking sites like Facebook involves various positive societal effects. Facebook enhances easier reach to large groups of people simultaneously. People create new friendship as well as reconnect with various people using the networking sites. People also take advantage of the websites due to the ability of reaching millions of people (Lee & Ingraffea, 2007). Experts argue that effective communication can be achieved among users of social networking sites such as Facebook. The social media sites enhance the connection with the targeted audience. This entails posting or getting the discussion started, and then coordinating the protest march. Getting... the...
5 Pages(1250 words)Essay

Facebook

...the specializes in the determination of the ranking of the web sites, Face book is the runner-up behind the famous search engine Google (Alexa 2012). However, surrounding the Face book revolution and evolution drama, there have been controversies, speculations and rumors about the privacy policy of this, first social network in the world. Recently, the issue received considerable attention from the media. Therefore, there are two sides, those who agree with the policy of Face book and those who are against the Privacy Policy. The political backlash: The issue has ballooned during the recent revolutions in the world, especially "The Arab Spring". The reason is that planning for the revolutions happened on pages or within...
4 Pages(1000 words)Research Paper

Facebook

...Facebook Facebook is a social networking site that was founded by a 23 year old keen computer programmer, psychology student at Harvard, Mark Zuckerberg in 2005. It was not his first application since he had already launched other networking sites like Coursematch that allowed users to see those taking their degree (Harvell & Ben, 5). The Facebook platform needs that an individual creates an account that is signing up and creating a profile that will identify him or her. Friends and family use this to interact despite distance that may be an impediment when it comes to physically meeting or calling. It is important that once one joins Facebook and becomes a member, they...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Shorashim Groups Facebook campaign for FREE!

Contact Us