Effective Publicity Campaigns - Assignment Example

Effective publi campaigns Effective publi campaigns It is with no denial that the existence and popularity of the internet has by far aided many entrepreneurs to begin their own businesses and market their products effectively. Despite the tremendous success, many of these companies still seek the media to run public relations (PR) campaigns for them. Well done public relations campaigns have always led a company to greater levels of success. The bigger question is, what is contained of a good PR campaign that makes it deliver such success?

A good PR should be an interesting and newsworthy product that the audience and the media will find merit in. It should also be an articulate and precise release, detailing only the benefits of what is in promotion. Accompanying the PR process should be review samples for support. The other pertinent aspect is tracking capability. These will avail data on market acceptance hence appropriate in convincing new consumers.One PR social campaign that quite intrigued me was the Beat Cancer campaign from, Everywhere, an Atlanta, Georgia based content and social media Communications Company.

Everywhere initiated a social media campaign to raise money for non-profit making cancer organizations, towards countering breast cancer. The basis of this campaign is that its sponsors – MillerCoors Brewing Company and eBay/Paypal – would donate $0.01 to charity every time the ‘#BeatCancer’ tag got mentioned in a Facebook or tweet update status or a BlogSpot. This social campaign managed to raise well over $70,000 for the charity organizations, making it a great success.The Starbucks publicity campaign ‘My Starbucks Idea’ had a great impact on me.

This PR campaign incorporated a crucial aspect, consumer involvement, which many other companies do not. This impressed me since it gives the user a sense of importance and belonging: one would be very happy if their idea got implemented.ReferencesLoeb, P. R. (2010). Soul of a citizen: Living with conviction in challenging times (Rev. ed.). New York, NY: St. Martins Griffin.