Download file to see previous pages...
So, the advertising will consist of direct mail, banner ads, and inserts. Also, special efforts will be taken to ensure the appearance of special articles about the restaurant in newspapers and other health magazines. This is so because it has been found that such articles have the potential to attract people easily and convince them. It has been found that restaurants and other businesses which manage to have articles published in newspapers and magazines experience dramatic growth in business. So, personal relationships will be utilised to achieve this aim.
Allen Pasta Restaurant aims to offer its customers the best and most delicious pasta meal in the city. Also, this will be offered in the best and most pleasing ambience. Furthermore, special attention will be taken to ensure that the customers are given a better service than they anticipated (Marketing strategy, 2000).
Thus, it becomes evident that Allen’s customers are aged from 25-55, who are responsible for 62% of the total consumption in the city of -------. Though age is not a matter of important concern, Allen’s customers will be young working people and families with an income above $ 40,000. Another point is the increasing health-consciousness in the city. So, a considerable proportion of the customers will be the health-conscious eaters of the city who are willing to spend money for healthy eating options.
Allen Pasta Restaurant wants to position itself as an average-priced, upscale, pasta restaurant. The customers will be the ones who love quality and tasty pastas, health-conscious, educated individuals, groups, and families, usually within the age of 25-50.
Service- In order to ensure that the customers are offered the best service experience in the city, the employees will be given special training. Only quality employees will be deployed. It is calculated that better product along with better service will help the company beat its rivals.
The most important
...Download file to see next pagesRead More
Situated along the banks of the Thames River, the Savoy hotel is currently managed by the famous ‘Fairmont Hotels & Resorts’ group of Canada (Allsop, 2009). The hotel was closed for renovation in 2007 for an estimated duration of 15 months and a budget of ?
The very first, and important question any business person asks is how much funds are required and the ideal way to raise these funds. In this context, the restaurant will first make a list of the tentative operating budget in order to understand how much money is needed.
6 Relate to management skills 6 Employability Skill 2: Team Development 7 Literature Review 7 How have you developed this skill 7 Use Feedback to Give Details of Good or Bad Practice 8 What group of skills do these relate to? 8 Relate to Management Skill 8 Employability Skill 3: Planning and Organising 9 Literature Review 9 What and how have you developed this skill 9 Use Feedback to Give Details of Good or Bad Practice 10 What group of skills do these relate to?
These two functions are normally interconnected that it is easy to mistake that they are similar (Bruce & Kristin, 2006). However, this might be a misconception that this paper will strive to dissolve. This clarification will be done by highlighting the independent components of the two that distinguish them from each other.
Cruise Tourism has become a popular global leisure activity. In 2004, there were over 63 million international cruise tourist arrivals.
Founded by cruise visionary Ted Arison in 1972, Carnival Cruise Lines had a very rocky start when its first ship, the former ocean liner Mardi Gras, ran aground off Miami on its maiden voyage.
While organizations strive for excellence, individual managers are often left to unravel the puzzle for themselves and Peacock analyses the tensions between different notions of "success" as they relate to the institutional settings in which hospitality managers work.
Growing shortage of skilled and qualified employees along with escalation of construction and renovation cost were two of the major issues discussed in ISHC. Followed by were the difficulty to keep up with the rapidly changing technology, Changing demographic and their impact on travel trends, considering the future of Hotel profits with balancing escalating expenses with the need to increase rates, Mitigating consumer confusion over brand proliferation and investor concerns over cross brand impact, Keeping up with rapidly changing playing field, And their impact on the travel industry, the changing travel patterns, issues in capital availability are the other aspects in the top ten issues (
Operations Manager is also concerned use οf resources οf an organisation into effective goods or services i.e. resource productivity such as people, raw material, time, money, equipment.
The main purpose οf team-building is
The hospitality sector comprises of hotels, providers of holiday accommodation, pubs and bars, restaurants and take-away food outlets (Lowpay 2005). The hospitality sector is very sensitive and any small changes in the economic and business environment can have an impact on