Free

Pop Culture-one artifact - Essay Example

Comments (0) Cite this document
Summary
They can also promote a product or service as well as educate, caution and warn people. An epitome of the usage of pathos and logos in a cautionary…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Pop Culture-one artifact
Read TextPreview

Extract of sample "Pop Culture-one artifact"

Shary Zhou CMJR 205 Louisa Edgerly 17 Avoid Drunk-driving Advertisements principally use posters, videos and audios to influence, lure and attract people to buy certain goods. They can also promote a product or service as well as educate, caution and warn people. An epitome of the usage of pathos and logos in a cautionary advertisement is one done by Bavarian Motor Works (BMW), a German car manufacturer. It warns people about the dangers of drunk driving. This is an advertisement that reminds people that life is not permanent, and that drunk-driving can take a life. Thus, people must not drive cars while under the influence of alcohol because it is dangerous to their lives since they can easily cause accidents.
There is one real leg of a person and a prosthetic limb with a message persisting that there are no original spare parts for the human body in the poster. The company uses logos to tell the people that the human body must always be under great care. It uses the words in the advertisement, as a form of logos to convey the message that people should be careful whilst engaging in dangerous activities. In this case, the company is insisting that drunk driving can result in an outrageous accident that can make individuals lose their body parts. There are no spare parts for the human body and thus people must avoid drunk-driving at all costs.
The company uses pathos to capture the attention of audience by describing the potential dangers for drunk driving. The photo showing a person with one real human leg and a prosthetic limb seeks to imply the potential effects for drunk driving, and effectively portrays pathos. It is portraying the dangers a person is exposing himself or herself to, by driving while drunk. BMW uses the photo to show the prospect of losing a body part and recovery difficulty. The photo exhibits the jeopardy of drunk driving. The utilization of this image is supposed to initiate mental thoughts and conceptions among the audience regarding the fundamental effects of driving while drunk. By understanding the potential dangers, the audience is supposed to become thoughtful of drunk driving.
The “BMW” logo at the right corner of the poster portrays the use of ethos. The company is an established car-manufacturer and the usage of the logo will win the trust of many people. It is likely that many people will consider reading the message and put it into practice because of the brand name “BMW”. The company is advertising itself for the sale of cars but at the same time using its brand to sensitize people against driving while drunk. This is a perfect use of ethos since legions of car-owners will take the message importantly and avoid driving while drunk to save their bodies from accidents.
Thus, the poster is conveying a cautionary message to people that drunk-driving exposes a person to the risk of losing body parts. Through, the photo used, the written message and the BMW logo, people are credibly warned about drunk-driving.
This is the artifact used
http://4.bp.blogspot.com/-A5XCPn3l8FI/UI3gPcglH9I/AAAAAAAAAB8/jDSsja6q-sw/s1600/image0231.jpg Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pop Culture-one artifact Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Pop Culture-one artifact Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/journalism-communication/1625338-pop-culture-one-artifact
(Pop Culture-One Artifact Essay Example | Topics and Well Written Essays - 500 Words)
Pop Culture-One Artifact Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/journalism-communication/1625338-pop-culture-one-artifact.
“Pop Culture-One Artifact Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/journalism-communication/1625338-pop-culture-one-artifact.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Pop Culture-one artifact

Pop Culture

...? ID Lecturer Pop Culture Introduction Today’s generation has largely been influenced by the pop culture which is on the rise ever since the 1950s and beyond. The pop culture has seen incremental changes happening within its fore which is one of the main reasons why it has exponentially increased over a period of time. The pop culture is the “popular” culture of the time and comprises of the music and TV programming that remains on the spot and is advanced by all means and levels. The hip-hop generation of the current times is therefore making waves for all the right...
4 Pages(1000 words)Research Paper

Pop culture

...Corse number Position Argument on ‘Pop Culture Only Serves To Destroy Society Values and Morals’ Introduction Pop culture is the culture of people’s everyday lives. It is a combination of expression, performance and symbolism that both reflects and influences human culture. It has symbols or artifacts such as graphic novels, drums and whistles, vampire movies, baseball cards, banana skirts, patchwork quilts, children’s dolls, car hood memorabilia, and torn blue jeans. All these symbols hold some meaning and provide messages about people and their way of life. People share experiences through popular...
6 Pages(1500 words)Research Paper

Popular Culture Artifact

.... These channels are ideal for such kind of artifacts since they play as convergence media zones for all the countries they provide coverage on as well as they are accessible in. Such television channels have various interlude programs that feature tourist attraction related artifacts for various countries. For the same reason the artifact can also be feasibly marketed in international travel or related global scope content publications and media. The artifact, well marketed in relevant audience market will appeal through various popular culture aspects that have influenced its origination. The impact of the art piece will appeal to a significant amount...
7 Pages(1750 words)Essay

Pop Culture

...with rating but who can stop youth from watching such programs when their parents sleep or at some friends place gathering for a combined study. The way of dressing is the reflection of one’s culture. A major change in life style in this regard has been noticed recently. Youth idealize their heroes who are a pop star, a movie character, or a sports entertainment personality and try to follow him in everything walk of their lives. And these things then come up with strange sights of youth dressing up themselves in most unusual and absurd ways. And this is not only limited to their it also affects their styling like the way they do their hairs, their walks and the kind of language they...
2 Pages(500 words)Essay

Homosexuality in pop culture

...in the US military who were affected by the “don’t ask don’t tell” policy which required gay soldiers to keep a secret of their sexuality if they wished to serve the nation. Her reason, she was not out to annoy vegetarians, just to demonstrate the need for all Americans including the gay ones to exercise their rights or they would soon be no better off than meat on bones when it came to freedom (Clark). Judging from current trends, there is no doubt the future portends more room for gay and lesbian freedoms and popularity as part of American culture, pop or otherwise. What with the recent declaration by the president, that he was not opposed to gay unions. Considering that even Snoop...
1 Pages(250 words)Essay

Pop Culture

...Pop Culture Pop stars come and go right through our lives. There are those who are great, while others are standard, and some rebel description since their effect is so exceptional we find ourselves lost for words. It is those pop idols that most affect all who connect to them. It is only such as relationship that one between a celebrity and the fans that induce many to take the inspiration provided from star to stargaze, and make a positive transformation in the world round them. Britney Spears is one such star. Despite the absurdity that plagues her life, Britney Spears still illuminates the hearts of all who listen to her music. She...
4 Pages(1000 words)Essay

Pop Culture

...Pop culture paper Introduction Child psychology as a field focuses on the studies relating to social, mental as well as emotional developmental behaviors of the child by looking at the development of the concern, starting at a tender age through adolescence,including language, personality, social growth among other developmental factors. Popular culture on the other hand may refer to the lifestyle and objects, which are well identified with and given general acceptation by people living at the same time. It is therefore vividly clear that the various variations of pop culture have great effects on the development of the child. For instance, parental warmth, if not carefully shown to a child may have negative psycho-social results... , which...
4 Pages(1000 words)Essay

Pop-culture

...like music and television, have done absolute justice to the job of brainwashing the impressionable minds of youth. Traditional culture and ideology have traditionally been the binding forces of the society, but in the contemporary age, spirit of the youth is being systematically destroyed by the onslaught of popular culture. The traditionalists and the modernists are permanently at war over approaches to social issues. While the modernists are positive that their endeavors are directed at development of a new society, the traditionalists lament about the steady demise of the indigenous values. A world of interconnectedness is slowly emerging and no one can precisely estimate how...
5 Pages(1250 words)Essay

Pop culture

...The popular culture Introduction The video game culture or subculture is a form of new media subculture that has been influenced by video games. As computer and video games have increased exponentially in popularity over time, they have had a significant influence upon popular culture. This forms of entertainment has spawned many fads. Video game culture has evolved in time to emerge as one of the most superior forms of the popular culture. This is particularly seen to be in close connectivity with the internet culture. It is established that in the recent times that the impact of computer and video games can be seen in...
6 Pages(1500 words)Essay

Saatchi Gallery Post Pop

...themes as the artists used familiar materials to develop a unique artifact that extends various cultures. The spaghetti man is a statue of a man with a rabbit head. The life size statue has a long penis that curls up into a heap beneath him. The man’s penis is so long that it becomes useless. Different artists exhibiting their works at the gallery endowed their various works with some of their most prevalent obsessions. Even though the various artist at the exhibition came from different cultures, their use and portrayal of common features of the commercial advertising was common. McCarthy for example sought to use spaghetti, a consumable product often advertised in both the western and...
2 Pages(500 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Pop Culture-one artifact for FREE!

Contact Us