Pop Culture-one artifact - Essay Example

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They can also promote a product or service as well as educate, caution and warn people. An epitome of the usage of pathos and logos in a cautionary…
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Shary Zhou CMJR 205 Louisa Edgerly 17 Avoid Drunk-driving Advertisements principally use posters, videos and audios to influence, lure and attract people to buy certain goods. They can also promote a product or service as well as educate, caution and warn people. An epitome of the usage of pathos and logos in a cautionary advertisement is one done by Bavarian Motor Works (BMW), a German car manufacturer. It warns people about the dangers of drunk driving. This is an advertisement that reminds people that life is not permanent, and that drunk-driving can take a life. Thus, people must not drive cars while under the influence of alcohol because it is dangerous to their lives since they can easily cause accidents.
There is one real leg of a person and a prosthetic limb with a message persisting that there are no original spare parts for the human body in the poster. The company uses logos to tell the people that the human body must always be under great care. It uses the words in the advertisement, as a form of logos to convey the message that people should be careful whilst engaging in dangerous activities. In this case, the company is insisting that drunk driving can result in an outrageous accident that can make individuals lose their body parts. There are no spare parts for the human body and thus people must avoid drunk-driving at all costs.
The company uses pathos to capture the attention of audience by describing the potential dangers for drunk driving. The photo showing a person with one real human leg and a prosthetic limb seeks to imply the potential effects for drunk driving, and effectively portrays pathos. It is portraying the dangers a person is exposing himself or herself to, by driving while drunk. BMW uses the photo to show the prospect of losing a body part and recovery difficulty. The photo exhibits the jeopardy of drunk driving. The utilization of this image is supposed to initiate mental thoughts and conceptions among the audience regarding the fundamental effects of driving while drunk. By understanding the potential dangers, the audience is supposed to become thoughtful of drunk driving.
The “BMW” logo at the right corner of the poster portrays the use of ethos. The company is an established car-manufacturer and the usage of the logo will win the trust of many people. It is likely that many people will consider reading the message and put it into practice because of the brand name “BMW”. The company is advertising itself for the sale of cars but at the same time using its brand to sensitize people against driving while drunk. This is a perfect use of ethos since legions of car-owners will take the message importantly and avoid driving while drunk to save their bodies from accidents.
Thus, the poster is conveying a cautionary message to people that drunk-driving exposes a person to the risk of losing body parts. Through, the photo used, the written message and the BMW logo, people are credibly warned about drunk-driving.
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