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Leading Public Relations Efforts - Essay Example

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What made him influential among the people, was his excellent oratory skills and his efforts towards the civil rights of people against…
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Leading Public Relations Efforts
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Leading public relation efforts Martin Luther King Jr., the leader in the African-American Civil Rights Movements has been one of the most dynamicleaders of all times. What made him influential among the people, was his excellent oratory skills and his efforts towards the civil rights of people against racism. Racial discrimination was a big problem in the country at that time, when he came forward following the footsteps of Mahatma Gandhi on adopting non-violence in his movement against racism. He understood the grievances of the masses and appropriately took measures to eradicate the culture prevailing then. What made him influential among the masses was his understanding the need of the people and working accordingly, in the interests of the civil rights of the citizens.
2) The latest trends in marketing have been connecting with the customers emotionally so that they persuade the people to purchase the goods they are attached to. With this strategy, Kevin Roberts, CEO of Saatchi and Saatchi Advertising says "The brands that can move to that emotional level, that can create loyalty beyond reason, are going to be the brands where premium profits lie." Thus, clarifying that the premier goal of making profits can be achieved after establishing an emotional connection between the brands and the customers.
3) In both the above examples, the leaders left an impact of influence among the masses. The difference is that one persuaded the people towards their own interests, by making them understand their civil rights, and the other persuaded people as a marketing strategy towards more profit-making in their business. The times have also been different in both the cases, but talking of persuading the masses, both have had an iconic influence on the people. Both of them have been strategic leaders, by understanding the emotional levels of humans, they managed to gain their confidence.
Works Cited
 “The Persuaders,” Frontline, Nov. 9, 2004 ,web.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/#rest Read More
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