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Marketing and advertisement - Essay Example

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This paper “Marketing and advertisement” focuses on advertisement as a marketing concept. Advertisement is a type of commercial mass communication developed to promote the sale of a product or service. It is a message on behalf of an institution, organization, or candidate for political office…
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Marketing and advertisement
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Download file to see previous pages Advertisement is a detailed process and hence quite a bit of thought and planning goes into advertising campaigns, as a complete campaign comprise of print ads, radio ads and television ads, all meant to maximize results for the client or business being advertisement. This paper tries to understand the various ways through which the UK CAP Codes (CAP/BCAP Codes) can be reformed.
Advertisement can be seen in different perspectives. As defined above, the purpose of advertisement increase the number of articles or products sold. As if this is not enough, advertisement is also a very important aspect in the political scene as politicians use ads to sell their manifestos (DYER 1988, pg67). Advertisement developed into a big business in the 20th century, creating numerous jobs in advertisement agencies and the marketing industry. The growth in advertisement has been made possible through advance use of the media like newspapers, television, radio, magazines, direct mails and the internet. Advertising has developed to an international business strategy, since producers and companies try to sell their products on a globalized market in almost every corner of the world (DYER 1988, pg112).
Business is all about who knows you rather than who you know. Advertising generates sales and opportunities through building awareness of products and services. Identifying of the ideal customer and understanding their motivation behind buying the products is core to the advertising production process....
in advertisement has been made possible through advance use of the media like newspapers, television, radio, magazines, direct mails and the internet. Advertising has developed to an international business strategy, since producers and companies try to sell their products on a globalized market in almost every corner of the world (DYER 1988, pg112). Business is all about who knows you rather than who you know. Advertising generates sales and opportunities through building awareness of products and services. Identifying of the ideal customer and understanding their motivation behind buying the products is core to the advertising production process. It is a fact that the process of advertising is a complex one and is therefore characterized by some costs (PAGELL & HALPERIN 1997, pg45). Therefore advertising agencies should avoid cost overrun by reviewing their adverts before incurring additional charges. Good advertising process should also ensure that the final product includes the necessary contact information, together with any needed mention of pricing or a special offer. In this regard, the entire advertising process requires a lot of responsibility. Knowledge of the laws is important to advertisement planning because of complexity of communication and the diverse perceptions of customers in response to promotional communications (DYER 1988, pg63). Media ethics is an elusive topic that will change from medium to medium from audience to audience and from person to person. Thus, I cannot write this paper from the perspective of right and wrong (MARLIN 2002, pg34) .Whenever a group of individuals are poses some power to influence the lives of others, ethical obligations becomes domineering. Ethical issues are imperative in considering different courses of action, and ...Download file to see next pagesRead More
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