Nobody downloaded yet

Marketing and advertisement - Essay Example

Comments (0) Cite this document
Summary
This paper “Marketing and advertisement” focuses on advertisement as a marketing concept. Advertisement is a type of commercial mass communication developed to promote the sale of a product or service. It is a message on behalf of an institution, organization, or candidate for political office…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Marketing and advertisement
Read TextPreview

Extract of sample "Marketing and advertisement"

Download file to see previous pages Advertisement is a detailed process and hence quite a bit of thought and planning goes into advertising campaigns, as a complete campaign comprise of print ads, radio ads and television ads, all meant to maximize results for the client or business being advertisement. This paper tries to understand the various ways through which the UK CAP Codes (CAP/BCAP Codes) can be reformed. Advertisement can be seen in different perspectives. As defined above, the purpose of advertisement increase the number of articles or products sold. As if this is not enough, advertisement is also a very important aspect in the political scene as politicians use ads to sell their manifestos (DYER 1988, pg67). Advertisement developed into a big business in the 20th century, creating numerous jobs in advertisement agencies and the marketing industry. The growth in advertisement has been made possible through advance use of the media like newspapers, television, radio, magazines, direct mails and the internet. Advertising has developed to an international business strategy, since producers and companies try to sell their products on a globalized market in almost every corner of the world (DYER 1988, pg112). Business is all about who knows you rather than who you know. Advertising generates sales and opportunities through building awareness of products and services. Identifying of the ideal customer and understanding their motivation behind buying the products is core to the advertising production process....
in advertisement has been made possible through advance use of the media like newspapers, television, radio, magazines, direct mails and the internet. Advertising has developed to an international business strategy, since producers and companies try to sell their products on a globalized market in almost every corner of the world (DYER 1988, pg112). Business is all about who knows you rather than who you know. Advertising generates sales and opportunities through building awareness of products and services. Identifying of the ideal customer and understanding their motivation behind buying the products is core to the advertising production process. It is a fact that the process of advertising is a complex one and is therefore characterized by some costs (PAGELL & HALPERIN 1997, pg45). Therefore advertising agencies should avoid cost overrun by reviewing their adverts before incurring additional charges. Good advertising process should also ensure that the final product includes the necessary contact information, together with any needed mention of pricing or a special offer. In this regard, the entire advertising process requires a lot of responsibility. Knowledge of the laws is important to advertisement planning because of complexity of communication and the diverse perceptions of customers in response to promotional communications (DYER 1988, pg63). Media ethics is an elusive topic that will change from medium to medium from audience to audience and from person to person. Thus, I cannot write this paper from the perspective of right and wrong (MARLIN 2002, pg34) .Whenever a group of individuals are poses some power to influence the lives of others, ethical obligations becomes domineering. Ethical issues are imperative in considering different courses of action, and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing and advertisement Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Marketing and advertisement Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/journalism-communication/1495305-in-what-way-should-the-uk-cap-codes-cap-bcap-codes
(Marketing and Advertisement Essay Example | Topics and Well Written Essays - 3000 Words)
Marketing and Advertisement Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/journalism-communication/1495305-in-what-way-should-the-uk-cap-codes-cap-bcap-codes.
“Marketing and Advertisement Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/journalism-communication/1495305-in-what-way-should-the-uk-cap-codes-cap-bcap-codes.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing and advertisement

Print Advertisement Marketing Assignment

...that is the habits and behaviors of their customers rather than the macro knowledge of the society. (Seth) Keeping the globalization process under the focus , companies started to focus on the factor which can be altered and produced in more than one way for different societies. Hence the advertising and promotion efforts were done according to the culture, attitudes and norms of the native market. (Mooij) Hence Gestures, colors, actions, taglines and everything were strictly checked in accordance with the cultures of different societies so that is doesn’t haven’t any negative effect on the image of the company or the sales of the specific product. PRINT AD #1 Analysis: The target audience for this ad is...
5 Pages(1250 words)Assignment

Lickable Marketing: The Welch Grape Juice Print Advertisement

...5 October Lickable Marketing: The Welch Grape Juice Print Advertisement In the February edition of People, it advertised a product, not only for seeing, but for licking as well. While other juices are limited to simply making their ads look delicious, Welch promoted its 100% grape juice by offering a sample through its advertisement. Jib Fowles offers the fifteen basic advertisement appeals that are useful in understanding the intention of this ad and evaluating its effectiveness in using these appeals. The ad uses the appeals to physiological needs, need for curiosity, need to escape, need to feel safe, and need for autonomy. It is trying to sell the...
6 Pages(1500 words)Essay

Advertisement and marketing communication

... 27-04-2007 Advertisement and marketing communication Introduction: The new economy has brought success to e-bay and other organizations that use technology to apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanisms for satisfying customer needs and wants. Basically marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003). Whether the marketer is Procter & Gamble, which created crest white strips in response to people's desire for whiter teeth; or Monster.com, which developed an online resume databank so job-hunters and employers can find each other more efficiently; or CarMax... to...
13 Pages(3250 words)Essay

Advertisement: Essentials of Marketing

...Advertisement: Essentials of Marketing There are various ways in which Cadbury’s Dairy Milk television commercial creates an argument that targets consumers. This is in terms of its characteristics such as visual rhetoric, tone and composition. Similarly, there are also the appeals of the commercial in the context of ethos, logos and pathos that it invokes upon the viewers (Lamb, et al 123). Alternatively, there is also the recognition of appeals that are intrinsic in the commercial that makes it better than other milk products in the market. Therefore, in the analysis of the commercial, it is imperative to also rate how it translates to profits for the company especially when it is...
4 Pages(1000 words)Essay

ADVERTISEMENT

...HERE HERE YOUR HERE HERE Advertisement Analysis The advertisement being analyzed was a magazine promotion in Good Housekeeping for Purell brand hand sanitizer. The ad shows a variety of different cartoon germs that are acting terrified by the presence of this product. The germ leader is holding his hands out in an effort to stop his friends from going anywhere near the product, reminding them that Purell destroys other germs. Purell is attempting to persuade consumers to buy the product by, first, showing its benefits. In this particular case, it is the 99.99 percent effectiveness of the anti-bacterial hand cleaner as part of its benefits focus. In marketing theory, certain product...
2 Pages(500 words)Essay

Advertisement

...Advertisement Some people say that they are not influenced by advertising, while the truth is that everyone is influenced. Advertising is everywhere from billboards to newspapers where the overwhelming presence of advertising is hardly ignorable, and whether you want it or not, it subconsciously influences your decisions. To begin with, many say they are not influenced by advertisement and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products and services to buy seem to them as completely free of any...
1 Pages(250 words)Essay

Marketing Communications Campaign (Advertisement) for a Masters Degree

...A Critical Evaluation of an Artefact of Marketing Communications Campaign (Advertisement) for a Master’s Degree This advert is for a Masters of Arts (History) program at Oxford Brookes University. This marketing tool is made simply and bears the information of the program, the contacts that one can use to get more information about the program, the University offering the program, further information on how one can get to know about the program and an eye catching statement (Unlock the past with a master’s degree). All these aspects make the advert a powerful tool of communicating to potential students. Several aspects outstand about this advert, which makes it attract the eye of...
9 Pages(2250 words)Essay

Critically evaluate an artefact of a marketing communications campaign (advertisement, brochure, poster, etc) for either a graduate traineeship or a masters degree

...Lecturer: CRITIQUE OF AN ARTIFACT OF A MARKETING COMMUNICATIONS CAMPAIGN Introduction Marketing is animportant tool that is used to build a pool of customer base whose attention is drawn to a particular product or service through the use of different strategies and methods. As much as the act of marketing has changed over the years in form, structure, strategy and method, Stern (1996) noted that the place of communication and how important communication is in making the overall goal of marketing complete has not changed for a very long time. Meanwhile, there are many different ways that marketers have used to communicate their products and services to...
8 Pages(2000 words)Essay

Analysing advertisement form a sociological and marketing perspective

...ADVERTISEMENT FORM A SOCIOLOGICAL AND MARKETING PERSPECTIVE By Marketing The of the School The andState Where It Is Located The Date ADVERTISEMENT FORM A SOCIOLOGICAL AND MARKETING PERSPECTIVE Ostensive versus Covert Communications The main aim of advertising is to communicate to customers and stakeholders. During advertisements, some of the communication is ostensive. This means that advertisements do not only communicate, but also provide evidence that they intend to convey messages. Advertisements also provide evidence that they are trying to communicate. An...
3 Pages(750 words)Essay

Marketing Proposal & Advertisement

...Marketing Proposal for an Event Child Fund Organization P.O. Box 100200000, New Zealand Shona Jennings Country Manager – Kenya FROM: Africa Region Manager - Maria Bautista RE: Fundraising Event- Kenya Maasai Mara National Park DATE: 20th March 2015 It has come to our understanding form the baseline survey we conducted that, most children in a place called Emali suffer malnutrition and lack basic needs. The area experiences drought for more than five years. We need to come up with an event to mobilize and accumulate funds to start boreholes for the communities in the area. The event will be helpful in helping the communities living in the locality build resilience and improve nutrition for both adults and children. From...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing and advertisement for FREE!

Contact Us