Nobody downloaded yet

Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert - Essay Example

Comments (0) Cite this document
Discuss Implications of the Use of Interactive Media and Social Networking Sites that Use 'Viral' Techniques to Generate 'Advertising Buzz' Table of Contents Implication of Utilisation of Interactive Media and Social Networking Sites for Generating ‘Advertising Buzz’ 3 Utilisation of ‘Affective Labour of the Audience’ by Social Network Campaigns 7 Requirement within Ad-Text for Successful ‘Viral Transmission’ 10 Ford Fiesta Campaigning on the Social Network 11 References 12 Implication of Utilisation of Interactive Media and Social Networking Sites for Generating ‘Advertising Buzz’ The World Wide Web and internet have evolved as the two of the most important elements of the va…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Discuss implications of the use of interactive media and social networking sites that use viral techniques to generate advert
Read TextPreview

Extract of sample "Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert"

Download file to see previous pages The interactive media and the social networking sites are actually the various websites that assist the web users to share feelings and to communicate and discuss about interesting topics among each other (Wesnick, 1994). The challenge that marketers face in this modern world of social networking is in relation to the identification of the key individuals who can persuade viral technique so as to generate the ‘advertising buzz’. However, once the marketers succeed in identifying the individuals, the entire phenomenon gives rise to effective implication both for the marketers as well as for the consumers (Abedniya & Mahmouei, 2010). Viral marketing which is an effective marketing technique for generating advertising buzz is considered to be an important aspect of the social networking sites. ...
The aspirations can be anything starting from supporting any phenomenon and ending at generating support from dwellers of the same community. Social media marketing has grown effective in this regard because the campaigns being promoted through this medium primarily satisfy the needs of the community (Fraim, 2000). After satisfying the communities, the marketers’ interests are considered. For example, through flicker account, EMC Corp would identify the interest of a particular community, say the software engineers, and would start promoting various packages of software through ‘photosharing’ (Clemons, 2007). Inducement of Campaigning Effectiveness: Promotional aspects through interactive media and social networking sites carry strong implications for encouraging interaction among the prospective consumers being targeted. This is because the promotional campaigns are launched through inclusion of the audience or the consumers. The networks for the social media are designed as such that information moves very fast from one community member to the other. The marketers who strive for achieving fast response from the consumers aim to promote their products or services through this medium. This unique feature of the social media marketing is termed as the ‘Viralness’, ‘Velocity’ or ‘Spread’. The marketers assure themselves of the fast response through promoting their products or services through this media. However, the effectiveness is entirely dependent upon the ability of the marketers to skilfully identifying the community (Clemons, 2007). Influence towards Generation of Trusted Behaviour from Members: The trust upon traditional ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Discuss implications of the use of interactive media and social Essay”, n.d.)
Retrieved from
(Discuss Implications of the Use of Interactive Media and Social Essay)
“Discuss Implications of the Use of Interactive Media and Social Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert

Social Networking Sites

.... & Barbara A. Lee. “The Legal Implications of Student Use of Social Networking Sites in the UK and US: Current Concerns and Lessons for the Future.” Education & The Law. Sep 2008, Vol. 20 Issue 3, pg. 259-288, 30p. Academic Search Premier. Web. 1 Mar. 2011. Delany, Collin. “Has Facebook Jumped the Shark as a Political Tool?” 4 May 2008. Web. 14 Mar. 2011. . Feith, David. “Iran's Digital Underground.” Wall Street Journal - Eastern Edition. Vol. 254 Issue 35, pg. D5. 1 Black and White Photograph. Academic Research Premier. 8 Nov. 2009. Web. 1 Mar. 2011. Fraser, Matthew. Dutta Soumitra. “Barack Obama and the Facebook Election.” U.S. News & World Report. 19 Nov. 2008. Web. 1 Mar. 2011. . Guobin, Yang. “Online... ?Rogerian Argument Research Essay...
7 Pages(1750 words)Essay

Social Networking Sites

...generation. Social Networks have changed the arena of relationships too in these years. This essay would analyze these relationships in the context of the social networking sites (Warner 2008). Internet proved to be the missing link between different relationships because a person tends to spend much of his time on these social networking websites rather than spending the time with his family. The time which has been left out creates a difference in relationships that were existent since we were born. Apart from this, these websites are responsible for connecting people of different countries, belonging...
3 Pages(750 words)Essay

Use of Social Media

...Social Media Undeniably, social media has found profound use among the modern society. Actually, many facets of life have been characterized by one form of social media or another. Social media has revolutionized our way of life as people take on social media as the mainstream source of information, interaction, business, socialization, politics, and communication. At the same time, social media, with all its profound benefits, has brought about negative consequences....
4 Pages(1000 words)Research Paper

Social Networking Sites

...2nd July, Social Networking Sites Question Two kinds of technologies are mostly common for the businesses, which are named as disruptive and sustaining technologies. Disruptive technologies are the ones in which an altogether new business concept is initiated such that it is not the extension of previously used concept or idea. A new target market is identified under disruptive technology and then the respective market is served. Conversely, sustaining technology works on the older concepts such that the existing markets are extended and few changes are introduced in the current technology. So far as the business technology for Facebook, LinkedIn and MySpace are...
3 Pages(750 words)Case Study

Trends - Social Networking sites

...networks when conducting their virtual interactions. In conclusion, social networks have indeed come to set trends which have become immensely influential among individuals all over the world. The general social trends that used to happen physically are now happening over the internet on social networking sites, and this is likely to continue way into the future. Social networks have come to satisfy the human need for communication as well as their need to share information with others. In addition, these networks have...
5 Pages(1250 words)Essay

Social Networking Sites

...content and information with the readers. Using blogs, the business can also blog about its recent social media events, contests and efforts. Tracking business rivals – it is generally essential to keep an eye on the competition as they could offer valuable SMM insight such as where to get links that are industry-related. They can also provide important data for keyword research. If the business rivals are utilizing a particular SMM technique that appears to be working for them effectively, the business can also do the same thing, but do it much better (Qing 2012, p. 38). Consistent Brand Image – the use of social...
7 Pages(1750 words)Essay

Social Networking Sites

...A Study on the Factors Contributing to the Use of Social Networking Sites Introduction The word social network was first introduced by JA Barnes in his 1954 standard, class and committees in a Norwegian Island Parish. Usually it indicates that the map of the relationship between individuals denoting the way in which they are connected to build up relationship with various social communities. In the field of organizational behavior and human resource management, management thinkers conducted several researches to understand social network. So they acquired better knowledge and techniques from sociology and anthropology like they focused in to the Maslow on the shape of groups and human resource behavior and the attitude... system....
10 Pages(2500 words)Essay

Social Networking Sites

...Getting Tagged as a Grown-up Meeting people may summon a variety of emotions in certain individuals. The extroverts among us get excited at the prospect of getting to know a new friend and discovering new things about that person. Others may squirm in fear of making a bad first impression. The internet has come up with social networking sites to either renew old ties with old acquaintances or friends. Among these sites is Tagged. It is designed for users to meet new people for various purposes... from friendships to finding a mate to establishing business network connections, in the privacy of one’s online connection. Face to face...
4 Pages(1000 words)Essay

Social Networking Sites

...significant disadvantages. At the outset, most dating sites are paid ones, therefore they are expensive to use. Secondly, there are also safety concerns that are associated with using such social networking sites. The online interaction with the individual in question occurs on the basis of photographs exchanged over the web, which might not necessarily represent what the person actually looks like or the kind of personality s/he has. Meeting a person face to face allows for a better assessment of a friend’s looks and personality. While this may not necessarily be as important for stamp enthusiasts, it is critical when...
4 Pages(1000 words)Essay

Viral Marketing and Social Networking

...because they can be infected by the influenza virus. In our discussion here, no infection is being passed on through marketing, but we are trying to gather more knowledge through expounding on the term to get a better understanding of its meaning. Marketing on the other hand, is passing of information about products available for sale to customers at a time with the aim of creating value. Thus, viral marketing can be described as the passing of information in a large quantity through the media, about the available product and its value to the mass. This can be done through communicating in online social network. Social...
3 Pages(750 words)Thesis
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert for FREE!

Contact Us