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Interation of Mass Media, Government, Media Owners - Essay Example

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Name Subject/Course Professor Date Instruction: Discuss the nature of the distinct contributions made by government, media owners, and journalists to Canada’s media environment. Be sure to discuss how each of these three factors contributes and interacts with the others to form Canada’s media environment…
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Download file to see previous pages It is also managed as strategic business information marketing. These days, Canada Media Directory (2011) listed 1,489 newspapers, 1,878 magazines, 245 television stations, 810 radio stations, 561 interactive websites, 1 alter native advertising media, and 211 registered out-of-home multimedia which is powerfully influencing Canada’s governance. This study will delve how media owners, government and journalists interact to develop Canadian media environment. Interactions of Institutions Decision-makings and communications are central in the processes for socio-political interactions, of exercising democratic governance, policy-direction or setting of social agenda. Everyday, Canadian mass media is providing information and analysis on issues or matters relating to governance, economy, ecology, cultural practices, and other social dynamics to generate public opinion and develop a collective agenda. Setting the agenda is essentially the converging area of mass media, the public and the policymakers. Such agenda may vary depending on dynamics and links. Media’s agenda is predicted by the nature of entertainment, or may use polling agenda or by the level of influence it wage about. Public’s agenda depends on the interest groups and the issue publicly advocated by them. The policy agenda on the other hand, refer to the interest and issues assumed by government authorities and discussed extensively by lawmakers. All these could be represented in varied and integrated agenda analysis (Soroka, 2011, pp.271-273). For instance, on issues on ecological problems, the mass media may use empirical indicators as measures in analyzing issues on forest denudation and imbalances of ecosystem which cost human lives and damages of properties; to persuade the public to make an ecological agenda and motivate the government to adopt measures and environmental protectionism as a policy. Indeed, the dynamics is vibrant and complex, but these interrelationships figure how mass media’s role is considered supportive for social cohesion and development. Media is a powerful industry that bridge people, government, and its agencies through all medium of communication. It reports information on the state of affairs; provide contexts on issues that demand public participation, especially on issues directly affecting them. With factors of globalization threading part of world’s dynamics, regions and social divides are bridged by information technology’s revolution—an instrument which aided virtual convergence. The digitized and IT’s advancement hasten information accessibility at a tip of the finger. Political discourses can be viewed live through cables where issues can now be analyzed 24/7 in every home, in market areas and in commercial zones too. Such auger well to commerce too as products can be hastily introduced to consumers without the facilitation of middlemen, brokers or intermediaries. Media have virtually acted as the seller themselves; the mouthpieces of companies; an instrument to leverage in competition; and the market’s window of opportunities. Media is managed by stockholders through corporate policies and of reporters based on professional code of journalism and of constitutional guarantee. Recent developments in the exercise of these rights are in fact illustrated in some reporters demand for right to information to increase their access from sources, especially from ...Download file to see next pagesRead More
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