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To what Extend do Mass Media Influence our Political Behavior - Term Paper Example

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Name Name of Professor Introduction Mass media is one of the major determinants of political behavior and involvement. One of the continuing issues about the connection between the mass media and political behavior is whether outlooks and standards like cooperation and trust that stem from media consumption exist together with social networks as components allowing a society to resolve issues (Hoffman & Thomson 2009)…
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To what Extend do Mass Media Influence our Political Behavior
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To what Extend do Mass Media Influence our Political Behavior

Download file to see previous pages... The major influence of mass media on political behavior in fact differs depending on the ‘type’ of the medium since various media forms in fact play distinct roles. For example, Internet use and television viewing have been signified as the causes of political detachment, while newspaper reading has been shown to enhance political involvement (Hoffman & Thomson 2009). Researchers like McLeod and colleagues (1999) and Smith (1986) have reported a positive relationship between political involvement and newspaper reading. Moreover, Shah and colleagues (2001) discovered this positive relationship present in every generation, as well as those teenagers and young adults who do not read newspapers. Aside from variations in the type of media, differences in media content also influence political behavior. For example, although television viewing that encourages distraction from everyday life like reality shows and science fictions have been discovered to be negatively correlated with political involvement, prolonged exposure and focus on political issues on television have in fact been reported to boost political involvement (Pinkleton, Weintraub, & Fortman 1998). ...
r sitcoms generated no impacts on social relations, yet other investigations showed negative impacts of viewing these television contents on local political behavior (Zhang & Chia 2006). In the same way, the Internet, even though being censured for promoting physical idleness and weakening personal social contact since it became widespread several years ago, has been reported to improve political involvement at times. Current studies on political behavior claimed that the utmost influence of the Internet rested in public and social but not governmental or electoral domain (Moy & Scheufele 2000). The World Wide Web at times functions as a vehicle for creating public communities and an integrating mechanism for political involvement. Basically, the impact of the Internet on political behavior is dependent upon how people use the World Wide Web (Hoffman & Thomson 2009). Information-directed use, like acquisition and exchange of information on the Internet, presents users with chances for public staffing and additionally promotes political involvement. In contrast, recreation-directed use such as chatting, gaming, online forums tends to build social relations of users online and estrange them from traditional interpersonal relations in the offline environment and in the long run weaken political behavior (Pinkleton et al. 1998). The influence of the mass media in current political movements and campaigns has raised much disagreement. Specifically, interest exists over present-day media coverage of elections and campaign strategies as they affect public indifference and distrust that some think endanger the capability of critical democratic procedures (Pinkleton et al. 1998). Political analysts and scholars usually held the mass media culpable, and TV news particularly, for ...Download file to see next pagesRead More
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