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Unlike other forms of indoctrination; this approach is mild and oblique in its approach. Advertisers do not challenge prevailing values and ideas. They preferred to introduce new terms of fulfillment and satisfaction. The most predominant theme echoed in several advertisements throughout the ages is the superiority of capitalism and consumer culture. Marketers make it appear as though consumer goods are the ultimate solution for contemporary problems. They tend to obscure distinctions between the rich and poor or the lower and the upper class.
Several advertisements contain seemingly exclusive products that should be a reserve for the well to do. However, through the phenomenon of mass production, these products can be accessed by any member of society. Marchand describes several instances in which mass media specialists of the 1920s sought to convince buyers that their products would equalize their status (82). A wealthy socialite could afford the finest china or expensive butler, but they still enjoyed the same brand of coffee that typical citizens bought. Alternatively, a marketer might claim that their soap could make women’s hands just as soft as their favorite socialite. In society today, advertisers use celebrities to endorse their products, and make them seem accessible to the common man. These media bodies illustrate that consumer products accord similar comforts to all members of society and thus endorse the status quo.
The subtle message behind such advertisers is to obscure the economic inequalities inherent in any capitalist society. If consumers heed to these ideas, they will learn to accept their place in the existing social order. Revolts against the elite or other similar controllers of wealth would be unnecessary if people of all walks of life could enjoy similar things. Furthermore, political leaders would not need to organize a massive wealth redistribution program since the electorate was already satisfied with
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“Advertising in Mass Media Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/journalism-communication/1633050-advertising-in-mass-media.
The author analyzes if the mass media is playing its role responsibly for the betterment and welfare of the human beings and the society, if the mass media is projecting the stereotype images of the people and if it is fair in its projections of prototypes. The researcher proves the power of media and its influence in shaping the views and opinions.
The paper will discuss the impacts of these sociological theories of mass media on the society in which I will discuss how does each sociological theory apply in the social institutions, what are the similarities and differences in the theories, how does each theory affects the individual who is the part of the institution, how does each theory affect the approach to social change with in the selected institution and with in the sociological institution selected, how does each theory affect the views of society.
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Everyone is influenced, to some degree, by the numerous games, videos, songs, magazines, and media outlets in daily life. From the moment we are born we are told what to buy, what to think, and pervasively told how we should perceive the massive amounts of information that we receive about the family, society, and the global community at large.
The coming together of different media has led to the merger of an astounding variety of media networks. This has in turn resulted in the emergence of the mass media as a public space wherein the masses can not only interact but also express their individual opinions.
Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects,
What’s more, these instruments are to be picked with care and wisely elaborated, so that a product or a service arrests attention of as many consumers as possible and the company succeeds in sales.
Among marketing tools, advertising is probably the most
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