Social Networking Information Technology Literature review
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, Literature review
Postman (2009) proposed the concept of Social Corp. He said that companies such as Dell, IBM, and P&G, etc. have used social media to redefine their relationships with the customer and other important audiences. Companies can reach more bloggers, journalists, analysts, employees, customers, shareholders, and business partners with increased frequency using social networking sites. Such companies are defined as Social Corp by Postman.